Today every business has a website but so many are sterile, impersonal and lack any kind of meaningful experience for the visitor. Businesses spend so much time worrying about driving traffĂc to their websites that they forget what happens when people arrive.If you provide your website audience with an experience, it is something your competition can’t appropriate. On the other hand, if all you’re providing is a commodity, it’s something somebody else will eventually provide cheaper and faster because you want to remind yourself where you came from, but rather where you’re going.