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Your title and description should be considered an “ad campaign” for your Web site, because that’s just what they are. Your page may be #4 in the rankings, but if you’ve taken time to create captivating title and description tags, you may have just as many click trough’s as the #1 or #2 spots who haven’t done their homework.
Read all of your content, including titles and descriptions, out loud. If you stumble over words, so will your audience. Rewrite your META data until everything reads smoothly. Good luck and enjoy.
AND REMEMBER: Don’t capitalize the first letter of every word in the title or description, unless they’re proper nouns. The title and description should be very easy to read and just roll off your tongue.Rewrite your META data until everything reads smoothly. Good luck and enjoy.
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