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Some of you may have noticed in the last few weeks that Google has done a visual PageRank update. Having gone into much research and reading online it looks like a paid link strategy has fallen to the depths of a black hat technique. Matt Cutts (Google’s SEO guru) has admitted in an interview that Google has looked at sites who sell links for money and has lowered their pagerank aiming to stop the paid linking culture. I hear some of you say “Google is too powerful” , “Google sells paid links” , “SEO is dead” etc, true but that is up to them and I understand why they have done it and I am with them on this. Small business cannot afford or have he time to buy links from link farms and the like.
Remember what a link suggests:
A link is supposed to be a recommendation for a sites products, services or information its linking too. If this is taken at face value then why would you pay someone to link to you, this should be natural just like in the real world. So I hole hartedly agree with the decision, a brave one I know made by Google to stop this culture. Good on them it makes the system more fair for all to get god SERPs listings
We tried buying Paid Links too !
Always in SEO you have to try things to see if they work, unfortunatly the link campaign one failed. We had over 300 links from a CSS website that linked to our website optimization services page. When the new visual pagerank came out the page did not not get a pagerank but other pages within the site which did not have links did. This just show the technique is dead. Before we write an article we will allways have tried the technique we discuss or have evidence that it will help or hinder a site. Keep coming back for more. We only update our blog when we really have something interesting to mention.
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