We are the trusted Local SEO agency in UK

Local SEO service helps a business get ranked in Google Maps. Local Search Optimisation can be done for businesses with single or multiple locations. If you search anything with ‘near me’, the Top results are the businesses that did local SEO optimisations by an expert.

Typically, a Google Business Profile (GMB) ranks in one area. However, if you have multiple offices or, service coverage, you can optimise different Google Business Profile for different places. Like website SEO, GMB optimisation has more than 100 ranking factors and optimisation strategies that help businesses outrank their competitors.

Summaries of our service, Deliverables and Price

TrueSEO offers expert Local SEO services to help single and multi-location businesses rank higher on Google Maps and local search results through GMB optimisation, location-based content, and targeted keywords.

Our Local SEO packages include full GMB management, citation building, reviews strategy, on-page SEO, and monthly reporting. Pricing starts at £399/month per location, with Standard and Premium tiers at £499 and £599, offering progressively deeper SEO strategies.

We can position your business in the top 3 positions on Google Maps in 3-6 months (subject to the website’s on-page SEO).

How a Local SEO Agency Helps Small & Multi-Location Business?

A local SEO agency will make your business visible within the proximity of your location. For example, businesses located in Cardiff, will have more visibility in google search when possible customers make queries of similar products or services.

Whether you run a business with single or multiple location coverage, local search engine optimisation helps your website & Google My Business (GMB) profile visible in your service area. For example, if you search ‘best pizza near me’, properly optimised pizza shops within your location will be in first place. Using terms ‘near me’ or, search signals ‘showing urgency’ will trigger google to guide you towards the websites that are popular locally.

You might be thinking Google reviews do the job, right?

No. Google reviews are one of the ranking factors of local optimisation. There are more than 100 ranking factors that tell google about your business.

How does our local SEO service contribute to small & large businesses?

With our local SEO service, a small business gets a viability boost in Google search result and the multi-location businesses get higher search rank for each of their locations. In summary, such local search optimisation services will always increase search engine rank within the radius of the business location.

For Small Businesses:

• Local SEO increases local visibility in Google Search & Google Maps.
• Local optimisation helps compete with larger companies by targeting local customers.
• Geo targeted SEO encourages customer trust through reviews & ratings.
• City specific search optimisation drives walk-in traffic for brick-and-mortar stores.

For Multi-Location Businesses:

• Regional SEO helps each branch rank independently for local searches.
• Local search marketing ensures NAP (Name, Address, Phone) consistency across multiple locations.
• Localised search engine optimisation uses location-specific landing pages to improve conversions.
• Local digital marketing increases brand credibility within different communities.

How does our Local SEO Consultation Work?

Through local SEO strategies, we send search engines three main signals, which are: Relevance, Distance, and prominence. Optimising these three signals from a website helps the business appear in maps, especially for keywords that indicate ‘urgency’ and ‘proximity’. In another way, we optimise a business website, Google My Business (GMB) profile in line with geo-targeting benchmarks so that the brand gets visible to tentative customers before competitors.

The three main Proximity based search signals are:

• Relevance: How strongly the business matches the users’ requirements (urgency, necessity & required products).
• Distance: How near the business location from the searchers.
• Prominence: How well-popular the business is (measured by reviews and user engagements).

In typical SEO, a search engine normally looks for ‘Relevance’, ‘Quality’, and ‘Usability’. However, in geo-targeted search optimisation, search engines like Google and Bing look for relevance, distance and proximity-based signals with users’ interactions such as reviews and user-generated photos.

So, Local SEO focuses on creating a brand that is popular, and useful within a local proximity.

Google’s Focus on Local Search: Why It Matters

Google Favors Geo-targeted Businesses in Search Results mainly to serve people with the right products/services. Search engine never decides which one is right; they depend on user engagement, such as reviews, photos, comments and forum discussions, to get geo-targeted signals.

For example, Google will only treat ‘True SEO’ as a best hyper-local optimisation agency if customers share positive opinions by adding reviews and photos and discussing our services in a positive way.

But you simply cannot wait for your customers to write good things. There are other ways to send proximity-based signals to Google.

Google’s local search algorithm always favors businesses that serve a specific area and keep customers happy within close proximity. This is the reason that Local SEO is the most potent marketing tool for UK businesses.

Here’s a breakdown of why hyperlocal optimisation is getting popular:

🔍 1. Google’s “Local Pack” Gets Top Billing
When users search for location-based queries, Google shows the “Local Pack”—a box featuring the top three local business listings on Google Maps. So even if your website isn’t ranking on page one organically, you can still appear in the Local Pack if your Google My Business profile is set up right.

📍 2. Google My Business (GMB) Affects Rankings Directly
Google My Business (GMB) is one of the most important aspects of Local SEO. A well optimised GMB listing increases your chances of ranking higher, gets more visitors and encourages customer engagement through reviews, Q&A and posts.

📅 3. Local Search is Growing – Especially for Mobile Users

• 76% of people who search for a local business visit within 24 hours.
• 46% of all Google searches are local queries.
• 28% of local searches lead to a purchase.

📈 4. Google’s “Vicinity” Update Favors Proximity in Search Results
With Google’s Vicinity Update (December 2021) businesses closer to the searcher’s location now get higher rankings than businesses further away, even if they have stronger SEO overall. So Local SEO is more important than ever for UK businesses.

National vs. Local SEO: Which One is Right for You?

Both National SEO and Local SEO help you rank higher in search but serve different business goals and audiences. Choosing the right one depends on your business model, services and customer base. In summary, local SEO helps a brand become visible in a particular area, whereas national search optimisation will help a business be visible to people from different locations. The right strategies between local, multi-location and national will depend on the type of services you are offering.

Which SEO Strategy is Right for You?

Local SEO If:
✔️ You are a service business (e.g. accountants, tax advisors, real estate agents, dentists, lawyers, restaurants).
✔️ You serve a specific city, region or multiple locations.
✔️ You want to show up in Google Maps & “near me” searches.

National SEO If:
✔️ You sell products or services nationwide.
✔️ You don’t rely on local customers for business.
✔️ You need to rank for competitive, industry wide keywords.

Hybrid SEO Approach: Many businesses can benefit from a combined Local + National SEO strategy. For example an accounting firm with multiple branches can target local searches for each location while also competing nationally for high value services like corporate tax consulting.

Why is Google My Business Profile Optimisation Important?

Google My Business (GMB) is the most powerful tool for local businesses to improve search visibility, get new customers and boost sales. A well optimised GMB profile can help businesses rank higher in Google’s Local Pack, Google Maps and local search results.

Statistics that prove GMB’s impact on Local SEO:

• 76% of people who search for a local business on their mobile visit the business within 24 hours (Google).
• 28% of all local searches lead to a purchase (Google).
• Businesses with a complete Google My Business listing are 2.7x more likely to be considered trustworthy (Google Business Data).
• Google’s Local Pack appears in 93% of searches with local intent, so a strong GMB profile is essential to rank higher (Moz).

Without an optimised GMB profile you are losing out on high intent customers who are actively searching for your services in their area.

Without an optimised GMB you are losing out on high-intent customers

Those who know are stealing your customers!

Why choose our GMB optimisation service?

🔹 Fully Managed GMB: We do everything from setup to ongoing optimisation. We take care of your GMB’s regular maintenance.
🔹 GMB Profile Audit & Enhancements: We fix inconsistencies and improve categories, and descriptions with high-quality images. It helps strengthening your regional optimisation.
🔹 Review Management: We help generate reviews and boost engagement that increases geo-targeted search signals. (We know review reply secrets that BOOST your local SEO rank)
🔹 Local Ranking: We implement proven Local SEO strategies to get you in Google Local Pack. Our SEO is Google’s algorithm update proof.
🔹 Performance Tracking & Reporting: We monitor GMB insights and analytics for growth. We will tell you each month – what’s happening there!

We helped a small accounting firm that was struggling to get local clients.

We implemented the following SEO strategies and got MASSIVE results.

✔️ GMB listing optimized, promoted GMB profile,s and did citations.
✔️ NAP consistency across local directories.
✔️ Ask happy customers to leave Google Reviews & reply to those reviews with keywords, maintaining a semantic cluster and local signals.
✔️ Post weekly GMB updates on tax deadlines & financial tips with high-resolution premium graphical images.

Results After 6 Months:

• 42% more GMB profile requests for directions.
• 35% more website clicks.
• 20% more calls from Google search.
• Top 3 for “Accountant” and “Accountant near me”.

Local GMB Rank is Easy

We know all the secrets to optimise your Google My Business Profile. We help you get more customers simply by reaching you through local findings.

Talk to a Local SEO expert

What Local SEO Strategies Do We Follow?

GMB optimisation strategies vary depending on your location, competition, and type of business. In a nutshell, we apply GMB profile optimisation strategies, optimising your website with hyperlocal SEO signals such as a local sitemap, writing about geo-targeted services or industries, and making your local business profile lucrative with relevant informational content and user interactions.

We normally start with a thorough market research. After researching your product and competitors’ local SEO performance, we set a customised local/multi-location SEO strategy for your business.

Key Local SEO Stats:

• 46% of all Google searches have local intent (Google).
• 76% of people who search for a local business visit within 24 hours (Think with Google).
• Businesses in Google’s Local Pack get 5x more engagement than those below (Moz).
• 28% of local searches lead to a purchase (Google).

How do we optimise local keyword research?

✔️ We analyze local competitors and find what keywords people use while searching for any nearby products/services.
✔️ We find out ‘Untapped’ keywords and optimise the business for those easy-to-rank keywords.
✔️ We further narrow down the keywords and categories them by different groups. For example, keywords with high volume, low competition and low proximity.
✔️ We prioritise local keywords with high intent and use those keywords + intents within the reviews and descriptions/contents to pass a prominence signal.
✔️ We use different tools such as SEMrush, Surfer, Google autocomplete and Google Keyword planner to get the rankable keywords for any local business.

How do we optimise single-location business?

✔️ Claim & Optimize Your Google My Business (GMB) Profile
✔️ Ensure NAP Consistency (Name, Address, Phone Number) across all directories.
✔️ Use Localised Keywords (e.g. “Accountant in Manchester” instead of just “Accountant”).
✔️ Get More Google Reviews to increase trust and search rankings.
✔️ Optimize for Voice Search (e.g. “best tax advisor near me”).

How do we do SEO for multi-location businesses?

✔️ Create a Dedicated Landing Page for Each Location (e.g. “Accountants in Birmingham” & “Accountants in London”).
✔️ Use Location-Specific Content & Customer Reviews for each branch.
✔️ Set Up a Google My Business Profile for Each Location with unique service details.
✔️ Build Local Backlinks from region-specific business directories.
✔️ Run Hyperlocal SEO Campaigns targeting city-based search terms.

How do we target location pages to multiple cities?

Location pages are dedicated pages on your website that target specific cities, towns or service areas. These pages help multi-location businesses rank for local searches in each area they serve.

To optimise location pages, we do the following (when necessary)

✔️ Create Unique Content for Each Location (no duplicates).
✔️ Use Local Keywords (e.g. “Accountant in Liverpool”).
✔️ Mention Local Landmarks & Customer Testimonials to prove relevance.
✔️ Use Structured Data Markup (Schema) for Local Business to boost Google rankings.
✔️ Optimize URL Structure (e.g. www.yourwebsite.com/accountants-london).

Other techniques help us to grow your business locally! We can’t really tell everything publicly.

How do we ensure On-page SEO perfection in local searches?

On-page SEO is highly essential for local search optimisation. On-page SEO communicates with Google and gives a positive local branding signal. Local On-page SEO is slightly different than the websit’s technical SEO. Some important localised on-page seo signals are: optimising the constant page with local signals, writing headings & descriptions with hyperlocal signals, making a local sitemap by adding locations containing altitude & logtetide and keeping the relevancy between the website and the local GMB business profile.

We ranked this Cardiff based pharmacy accounting website in first page position in 15 days.

Below are our proximity-based SEO approaches:

NAP Consistency (Name, Address, Phone Number):

✔️ Keep NAP details the same across Google My Business, website, directories and social media.
✔️ Update business details on Yelp, Thomson Local, Checkatrade and other UK directories.
✔️ Use Google Posts & FAQs to increase engagement and keyword relevance.

Structured Data (Schema Markup) for Local SEO:

✔️ Add LocalBusiness Schema markup to help Google understand your business.
✔️ Implement Opening Hours Schema, Reviews Schema and Address Schema to enhance search listings.

Keyword Optimization for Local Search:

✔️ Target local search terms like “chartered accountant in London” or “tax consultant in Birmingham.”
✔️ Use long-tail keywords (e.g. “best VAT accountant in Manchester”).
✔️ Optimise title tags, meta descriptions and headings with local keywords.

How do we use social media marketing in location-based SEO?

Social media helps to boost local SEO by increasing brand awareness, local engagement and trust signals.

Google Takes Social Media Activity into Account for Local Rankings

✔️ Engagement on Facebook, LinkedIn, Twitter & Instagram is a credibility signal.
✔️ More social shares & interactions increases search visibility.

Best Social Media for Local SEO:

✔️ Post location based updates (e.g. “Meet our team in Edinburgh this Friday”).
✔️ Use location hashtags (#ManchesterAccountants #LondonTaxAdvisor).
✔️ Encourage customer reviews & testimonials on Facebook & LinkedIn.

Apart from the generic strategies, we make highly lucrative visuals based on your website blog content and share them in your GMB. When there are plenty amount of social cards on GMB, backed by website blogs we make citations (external referencing) and collaborate on other social media platforms.

We ensure your website and Google My Business Profile get enough social signals to trigger Google’s brain about potential ranking ability in that local area.

We know how to rank your website into Google Maps

Our local SEO service would help you manage your GMB regularly and generate more leads. We are excited to offer you chances of getting higher lead conversions.

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Can you run local & multi-location SEO simultaneously?

Businesses can start with Local SEO and gradually expand to a national audience using a step-by-step SEO strategy. You need to build a strong local authority first and then scale up with a strategically organised content plan. Multiple location pages with multiple GMBs can help get rank in different locations across the country.

In summary, we send separate hyperlocal signals to rank the same businesses in multiple places while doing the multi-location SEO.

You can also apply hybrid keyword strategies by a balanced focus on both local and multi-location SEO.

Here’s how we grow clients’ local rank coverage

We Build Strong Local Authority First

Before targeting a national audience, we ensure your business dominates local search rankings by:
✔️ Optimizing Google My Business (GMB) and securing positive Google Reviews.
✔️ Building local citations on directories like Yelp, Yell, and Checkatrade.
✔️ Ranking in Google’s Local Pack for relevant keywords.

We Create a Scalable SEO Content Plan

Once you dominate local rankings, we start publishing content that appeals to a national audience:
✔️ Write blog posts & guides that target broader industry topics (e.g., “Tax Planning Tips for Small Businesses in the UK”).
✔️ Use internal linking to connect national content with local service pages.
✔️ Develop authority pages that showcase expertise beyond a single city.

We Optimize Location Pages While Building National-Level Content

As you scale, we push forward your website towards both local and national traffic:
✔️ Keep localized service pages (e.g., “/accountants-london/”, “/accountants-manchester/”).
✔️ Create category pages that target national searches (e.g., “/corporate-tax-advice/”).
✔️ Ensure a structured website architecture that allows both local and national SEO to thrive together.

We do National-Level Link Building

To rank for broader national keywords, We help you to:
✔️ Earn backlinks from high authority websites (Forbes, Entrepreneur, industry blogs).
✔️ Publish guest posts & case studies to reach a wider audience.
✔️ Use digital PR & news mentions to build brand credibility.

How much does local SEO cost?

Local SEO services may cost from GBP 200 to GBP 3000 per month, depending on the complexity of the work. Here are our pricing details. We have also published a detailed SEO cost guide for UK customers.

Which business need Geo Targeted Search Engine Optimisation?

Typically, businesses having physical locations and area-targeted products benefit from hyperlocal SEO. Businesses with different branches need to work on proximity-based SEO for each of their locations. However, brands with no proximity-based services might not take advantage of local search optimisation.

Here is a list of businesses that need geo targeted SEO:

Businesses do not need Local Search optimisation

Local SEO will not help businesses with no proximity based services. For example, A customer will never search the physical location of an e-commerce site unless the customer is willing to pick it up from a store in person.

SEO Fees: How Much Do SEO Services Cost in the UK?

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on March 28, 2025

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