We make result-oriented SEO strategies for Shopify Websites

Ranking your Shopify store on Google is crucial for organic traffic, conversions and reducing ads dependency. Shopify is a powerful e-commerce platform but its built-in SEO limitations can make it tough to compete without expert optimisation.

A well-structured Shopify SEO strategy means higher search rankings, Google Shopping visibility and long term revenue growth. Whether you’re a new store owner struggling to get traffic or an established brand losing rankings, optimising your store for search engines helps you outperform competitors, attract high intent buyers and maximise e-commerce success.

What is Shopify SEO & Why is It Important for E-Commerce Growth?

Shopify SEO is the process of optimising a Shopify store to rank higher in search results, drive organic traffic and increase sales. Unlike paid ads, SEO is a sustainable long term growth strategy by attracting high intent buyers without ongoing costs.

But Shopify has built-in SEO limitations such as duplicate content issues, limited URL structures and reliance on apps for customisation. Without expert optimisation many stores struggle to rank. A well optimised Shopify store improves visibility, enhances user experience and reduces dependency on expensive advertising making it a cost effective solution for long term e-commerce success.

Why Choose True SEO for Your Shopify Store?

True SEO specialises in optimising Shopify stores to drive organic traffic, increase conversions and maximise long term growth. Our data driven strategies will get you better rankings and reduced ads reliance.

• Proven SEO Success Stories – We have helped Shopify brands increase visibility, rankings and sales through targeted SEO strategies.
• Expertise in Shopify Technical SEO & Content Marketing – We fix duplicate content, indexing issues, site speed and structured data while creating high converting product pages and blogs.
• Custom E-commerce Strategies – Whether you run DTC, dropshipping, print on demand or niche store we customise SEO approaches to fit your business model and market trends.

What Are the Common Signs That Your Shopify Store Needs SEO?

Your Shopify store needs SEO when organic traffic declines, conversions drop or competitors outrank you. Many e-commerce businesses struggle with visibility due to technical issues, poor optimisation and over-reliance on paid ads. Here are the signs that indicates your store needs SEO: Organic Traffic Decline – Sales drop when Google rankings decline and competitors take over the top spots. A targeted SEO strategy helps get back lost visibility and traffic.

• Technical SEO Issues – Slow website speed, duplicate content, broken links and crawlability issues prevent search engines from indexing your site properly reducing rankings. We optimise the Shopify websites carefully.
• New Business or Rebranding – A store struggles to gain traction if it’s newly launched or migrated from another platform without proper SEO in place.
• Low Conversions – High traffic doesn’t always translate into sales if product pages are not optimised, CTAs are weak or UX is poor.
• Competitor Pressure – Competing stores dominate search results if they have stronger SEO, high authority backlinks and optimised content.
• Over-Reliance on Paid Ads – Google Ads costs become unsustainable if SEO is not generating organic traffic making long term growth difficult.

What Shopify SEO Services Do We Offer?

Our Shopify SEO services help e-commerce businesses improve search rankings, drive organic traffic and increase conversions. Shopify is a powerful platform but it has built-in SEO limitations that can make ranking on Google more challenging. We address these issues by optimising your store’s technical SEO, content strategy, keyword research and backlink profile so your business gets long term visibility and sustainable growth.

**How Do We Optimise Your Shopify Store for Higher Rankings?

Technical SEO ensures Google can crawl, index and rank your pages efficiently. Without proper optimisation your store may struggle with visibility, slow load times and poor user experience all of which impacts sales.

Fixing Google Indexing & Crawl Issues

If Google can’t find and index your pages they won’t show up in search results. We:

• Identify and fix indexing errors using Google Search Console.
• Fix crawlability issues that prevent search engines from discovering important pages.
• Ensure proper internal linking structures so search engines and users can navigate your site.

Implementing Canonical Tags & Duplicate Content Solutions

Shopify automatically creates duplicate content for product variants and paginated collections which can dilute rankings. We:

• Implement canonical tags to prevent Google from indexing duplicate pages.
• Merge similar content into a single optimised page to consolidate ranking power.
• Adjust Shopify’s URL settings to prevent unnecessary duplicate URLs.A slow Shopify site reduces rankings and conversions. Google prioritises fast loading pages especially for mobile users. We:
• Minimise JavaScript and CSS files to speed up load times.
• Enable lazy loading for images and videos.
• Compress large images without losing quality.
• Ensure mobile responsiveness with adaptive design techniques.

Adding Structured Data (Schema Markup) for Rich Results

Schema markup helps Google understand product details, pricing, reviews and availability. We:

• Implement Product Schema for better e-commerce visibility.
• Add FAQ Schema to answer common customer queries.
• Use Review Schema to enhance credibility with star ratings in search results.

Fixing Broken Links, 404 Errors & Pagination Issues

Shopify stores with broken pages frustrate users and harm rankings. We:

• Set up 301 redirects for removed products and outdated pages.
• Fix 404 errors that negatively impact user experience.
• Optimise pagination structures to prevent deep product pages from being overlooked by search engines.

How Do We Optimise Product & Category Pages for SEO?

Your product and category pages are the foundation of your Shopify store. If they are not properly optimised you may drive traffic but fail to convert visitors into customers.

Writing SEO-Friendly Product Descriptions That Boost Rankings & Conversions

Generic product descriptions don’t rank well or persuade customers. We:

• Write unique compelling descriptions that include key features and benefits.
• Use persuasive language to increase conversions.
• Insert relevant long-tail keywords naturally to target high intent shoppers.

Optimising Meta Titles, URLs & Internal Linking for Search Engines

Meta titles and URLs impact click-through rates and SEO rankings. We:

• Create click-worthy meta titles that improve organic CTR.
• Optimise URLs for clarity (e.g., /best-running-shoes/ instead of /product-12345/).
• Use smart internal linking to pass ranking authority to important pages.

Adding Alt Text & Image Optimisation for Google Image Search

Google ranks image-heavy pages based on:

• Relevant alt text that describes each image.
• Compressed file sizes to improve load speed.
• SEO-friendly filenames to rank in Google Image Search results.

Using Semantic Keyword Placement to Improve Relevance

Google prioritises contextually rich pages. We:

• Use semantic keywords that align with user intent.
• Avoid keyword stuffing while ensuring proper keyword density.
• Optimise category pages with related keyword clusters.

What Keyword Strategies Do We Use for Shopify SEO?

Proper keyword research means your store ranks for high-intent search terms that drive real sales.

High-Intent Buyer Keywords & Long-Tail Search Terms

We focus on keywords with strong purchase intent:

• Transactional keywords (e.g., “buy running shoes online”).
• Comparison keywords (“iPhone vs. Samsung”).
• Niche-specific long-tail phrases (“best organic skincare products for dry skin”).

Seasonal & Trending Product Keywords

E-commerce search demand changes with seasons. We:

• Optimize for holiday shopping trends (e.g., “Black Friday tech deals”).
• Track emerging niche trends that drive early adoption sales.

Competitor Keyword Gaps to Rank for

We study competitor rankings to find:

• Unused keyword opportunities.
• Weak competitor pages to outrank.

How Do We Improve Your Shopify Store’s Content?

Strong content positions your store as an authority and attracts high-intent customers.

SEO Content to Target High-Intent Customers

We create:

• Product guides (e.g., “How to Choose the Best Gaming Laptop”).
• Comparison content (e.g., “Nike vs. Adidas Running Shoes”).
• User-generated content for social proof.

Category & Collection Page Content

We optimize category pages for broader search queries:

• “Best Laptops Under $1,000”.
• “Affordable Home Office Chairs”.

FAQ Pages & Buyer Guides for Google’s ‘People Also Ask’

We write question-based FAQ pages for:

• Google’s featured snippet box.
• Common buyer questions for product education.

How Do We Build Backlinks for Shopify SEO?

Backlinks increases domain authority and rankings.

Authority Backlinks from Industry Blogs & News Sites

We get:

• Features in e-commerce industry blogs.
• Roundup mentions (“Best Laptops to Buy in 2024”).

Guest Posting & Digital PR Strategies

We publish:

• Expert articles on high-authority sites.
• Press releases for product launches.

How Does Local SEO Help Shopify Stores with Physical Locations?

For stores with physical locations, Local SEO is crucial.

• Google My Business (GMB) optimization for local search.
• Directory listings for citation consistency.* Encourage customer reviews.

How Do We Handle Algorithm Updates & Google Penalties?

Google algorithm changes affect rankings. We:

• Find and fix ranking drops.
• Recover from manual actions & penalties.
• Ensure compliance with Google’s E-E-A-T guidelines.

How Do Paid Ads & SEO Work Together for E-commerce Growth?

SEO and PPC work best together. We:

• Use SEO insights to improve PPC performance.
• Run remarketing campaigns for abandoned carts.
• Optimize Google Shopping feeds for visibility.

How Do We Fix Common Shopify SEO Issues?

Shopify stores face common SEO problems that impact search rankings, organic traffic and conversion rates. Issues like ranking drops, slow site speed and poor user experience can stop e-commerce businesses from growing sustainably. We diagnose and fix these problems to improve your store’s visibility, performance and sales potential.

How Do We Recover Lost Organic Traffic?

A sudden drop in organic traffic is alarming for Shopify store owners. If rankings drop, sales decline, customer acquisition costs rise and competitors gain an advantage. We find the root cause and implement SEO recovery strategies to get rankings back.

Google Search Console to Diagnose Ranking Drops

Google Search Console shows you why traffic has dropped. We:

• Check for manual actions or penalties that were applied.
• Look for technical issues like indexing errors or crawl blocks.
• Analyse search performance trends to spot sudden ranking fluctuations.

Update Low Performing Pages & Old Content

Outdated content and under optimised pages causes rankings to drop over time. We:

• Refresh old blog posts, product descriptions and category pages to stay relevant.
• Improve meta titles and descriptions to increase CTR.
• Add new high-intent keywords to pages to target evolving search trends.

Resolve Cannibalisation & Keyword Overlap Issues

When multiple Shopify pages target the same keyword, they compete with each other and rank lower. We:

• Find cannibalised pages and consolidate them for better ranking potential.
• Use canonical tags to tell Google which version to index.
• Reorganise internal linking to direct authority to priority pages.

How Do We Fix Shopify Speed & Performance Issues?

Shopify stores face common SEO problems that impact search rankings, organic traffic and conversion rates. Issues like ranking drops, slow site speed and poor user experience can stop e-commerce businesses from growing sustainably. We diagnose and fix these problems to improve your store’s visibility, performance and sales potential.

How Do We Recover Lost Organic Traffic?

A sudden drop in organic traffic is alarming for Shopify store owners. If rankings drop, sales decline, customer acquisition costs rise and competitors gain an advantage. We find the root cause and implement SEO recovery strategies to get rankings back.

Google Search Console to Diagnose Ranking Drops

Google Search Console shows you why traffic has dropped. We:

• Check for manual actions or penalties that were applied.
• Look for technical issues like indexing errors or crawl blocks.
• Analyse search performance trends to spot sudden ranking fluctuations.

Update Low Performing Pages & Old Content

Outdated content and under optimised pages causes rankings to drop over time. We:

• Refresh old blog posts, product descriptions and category pages to stay relevant.
• Improve meta titles and descriptions to increase CTR.
• Add new high-intent keywords to pages to target evolving search trends.

Resolve Cannibalisation & Keyword Overlap Issues

When multiple Shopify pages target the same keyword, they compete with each other and rank lower. We:

• Find cannibalised pages and consolidate them for better ranking potential.
• Use canonical tags to tell Google which version to index.
• Reorganise internal linking to direct authority to priority pages.

How Do We Fix Shopify Speed & Performance Issues?

Page speed is a ranking factor that affects user experience and conversion rates. A slow Shopify store means higher bounce rates, fewer sales and lower rankings. We optimise site performance to improve loading times, mobile responsiveness and overall UX.

Compress Images & Minimise JavaScript Requests

Large image files and too much JavaScript slow down Shopify stores. We:

• Compress images without losing quality using next-gen formats like WebP.
• Defer non-essential scripts to reduce JavaScript execution time.
• Optimize CSS and HTML files to speed up loading.

Use Lazy Loading & Caching

Lazy loading makes sure images only load when needed to speed up page rendering. We:

• Implement lazy loading for product images and videos.
• Enable browser caching for static resources for returning visitors.* Optimize server response times by reducing backend processes.

Mobile-First Responsiveness

Over 70% of e-commerce traffic is mobile. A non-responsive site means lost conversions. We:

• Use Google’s Mobile-Friendly Test to check responsiveness.
• Adjust font sizes, button placements and navigation for better mobile usability.
• Optimize Shopify themes for seamless shopping on all devices.

How Do We Increase Shopify Conversions with SEO?

Driving traffic is only half the battle—converting visitors into paying customers is the ultimate goal. Shopify stores with poor user experience, weak CTAs and ineffective SEO struggle to convert traffic into sales. We focus on optimizing UX, product pages and metadata to convert.

Category & Product Page UX

Customers abandon purchases if product pages are hard to navigate, slow or lack trust signals. We:

• Improve product page layouts to make information easier to find.
• Add clear CTAs like “Add to Cart” and “Buy Now” buttons.
• Display trust elements like secure payment badges and customer testimonials.

A/B Testing Meta Descriptions for Higher CTRs

Meta descriptions influence whether users click on your store from search results. We:

• Test different meta descriptions for product pages to increase CTR.
• Use power words and emotional triggers to attract clicks.
• Add structured data to show prices, stock availability and reviews in search results.

Structured Data for Product Reviews & FAQs

Structured data improves search result visibility and user engagement. We:

• Add Product Schema Markup to show star ratings and reviews in search listings.
• Implement FAQ Schema to answer common questions in search results.
• Use Breadcrumb Schema to improve navigation and internal linking.

Shopify SEO vs E-commerce SEO: What’s the Difference?

Both Shopify SEO and e-commerce SEO aim to improve online store visibility but they differ in customization options, technical flexibility and platform specific limitations. Shopify is user-friendly but has SEO limitations like duplicate content risks and reliance on third-party apps. E-commerce platforms like WooCommerce, Magento and BigCommerce offer more flexibility but require advanced technical expertise. Here’s a side-by-side comparison of the key differences:

SEO vs. Paid Ads for Shopify: Which One Should You Invest In?

Both SEO and paid ads bring in customers for Shopify stores but they serve different purposes. SEO is long term, driving consistent organic traffic and improving rankings over time, paid ads are instant visibility but require ongoing ad spend.

SEO builds sustainable traffic and brand authority. Paid ads stop generating leads when the budget runs out, SEO provides compounding growth. Shopify stores that rank for high intent keywords like “best wireless headphones” will continue to get customers without ongoing costs.

The best approach is to balance both. SEO establishes long term rankings, paid ads are quick wins for promotions and targeted traffic. Using SEO data to refine ad campaigns improves ROI, makes digital marketing more efficient.

For Shopify stores looking to get the most conversions and long term growth, investing in both SEO and paid ads is the way to go.