The UK SEO Agency and SEO Consultants Who Get Your Business Named, in Google and in AI Answers
We do not sell you a number of blog posts a month. We take one business in one niche and build it into the name that comes up when a buyer searches, and when a buyer asks an assistant instead. Billed against KPIs you sign off, not against our hours.
- 494 websites auditedand published, with a registered DOI
- 13 years in this industrystrategy first, tactics second
- One client per areawe never work for your competitor
Thirty minutes, no charge, no pitch deck. You leave with your niche scored and the firms ranking above you named, whether you hire us or not.
Generated for this search
Based on what these businesses publish and how consistently they are described across the web, three come up most often for this work in your area.
Three businesses come up:
Your business is not in that answer, nothing appears in your enquiry log, and there is no line in any report that tells you what it cost.
Illustration, not a screenshot
Why Business Owners Start Looking For An SEO Agency, And It Is Rarely Because They Want SEO
Nobody wakes up wanting search engine optimisation. They want the phone to ring with the right person on the end of it. Read the list and count how many land, because the number tells you whether the next ten minutes are worth your time.
- A buyer asked an assistant who to use, and it named three businesses that were not you.Nothing appeared in your enquiry log, and there is no report anywhere that shows you what that cost.
- You rank, and the enquiries are still wrong.You built a service you are proud of, and the calls coming in are for the cheapest thing you sell.
- Your website says the same three adjectives as everyone else in your market.A buyer comparing three of you finds nothing to choose between, so they choose on price.
- You paid an agency before.You got a monthly report full of impressions and no honest answer to the only question that mattered, which was whether any of it produced an enquiry.
- Your best clients came from referrals you earned years ago.Referrals are a lagging indicator of relationships, not a tap you can turn up in a quiet quarter.
- You know the competitors ranking above you, and you are better than at least two of them.That is the part that actually irritates you.
Two or more landing means we should talk. Our answer to all six starts in the same place, which is deciding what your business is known for before deciding what it publishes.
What You Actually Get From An SEO Consultancy, And What Most Agencies Sell Instead
Every line on the left is a deliverable with a name, an owner and a date. Every line on the right is what the same money usually buys. The difference is not effort, it is what the work is pointed at.
One programme, eight parts
- Niche scored before a word is written
- Topical map from real buyer intents
- Entity and connected schema graph
- Pages written by a person
- Visibility inside AI answers, tracked
- Core Web Vitals work, applied
- Competitors tracked by name
- Area exclusivity and the guarantee
All eight, one monthly fee
Every part runs against one objective. Buying them separately is how a business ends up with eight suppliers and no strategy.
| What we build for you | What the same budget usually buys |
|---|---|
| A semantic topical map for your niche, built from the questions real buyers ask, sorted by who is asking and how close they are to buying | A keyword list exported from a tool, sorted by search volume |
| An entity and schema graph so Google and the assistants understand what your business is, who runs it and what it is authoritative on | One local business snippet that nobody has looked at since it was installed |
| Pages written by a person, carrying the first hand experience only you have, then fact checked and internally linked | Ten articles a model wrote in an afternoon that no assistant will ever cite |
| Visibility inside AI answers across ChatGPT, Google AI Overviews, Gemini, Copilot and Perplexity, tracked on a query set agreed with you | Nothing. Most reports still do not measure it |
| Technical and speed work measured against Core Web Vitals, with the fixes applied rather than listed | A PDF audit with 200 red rows and no hands on the site |
| A monthly review in plain language, against KPIs you signed off before day one | A dashboard of impressions that goes up whether or not the phone rings |
| A senior consultant on your account, with a certified business coach reviewing the commercial side | An account manager relaying your questions to somebody you never meet |
| Area exclusivity. We never take the competitor down the road while you are with us | An agency running your rival’s campaign from the next desk |
The one thing we will not do: buy backlinks
We will not buy links. Not private blog networks, not paid placements dressed as editorial, not a package of fifty directories. Bought links are borrowed rankings, and the loan gets called in at the next algorithm update, usually on the day you can least afford it. Everything we build is white hat from end to end, which is slower in month two and considerably faster in year two.
What we do instead is make your business the most complete answer to a question your buyers already ask, and then make sure the machines reading the web can tell that is what you are. Our semantic SEO and topical authority programme is the engine underneath that.
Claim Your First Month of SEO Free
Three taps tell us where you need to be found, who you compete with and how soon you want to move. We use those answers to decide what we would fix first on your site, and if SEO is not the right spend for you yet, we will say so.
- No minimum commitment, and no card needed to apply
- A few businesses at a time, each confirmed in writing before any work starts
- Suited to owners ready to give search around six months
Rather talk it through first? Book the 30 minute strategy call
Your first month of SEO, free
Answer three quick questions to claim yours.
Thank you, that is with us.
We will email your onboarding form and payment link, and call within one working day if you would rather talk it through first.
Pick a time that suits you below. We will confirm by email too.
Book your 30 minute meetingOne SEO Partner, Found Everywhere Your Buyer Asks, From Google To ChatGPT
Search stopped being one box a long time ago. The same buyer types a phrase into Google, asks ChatGPT who is any good, then checks the map before they call. Most agencies sell you one of those three and quietly ignore the rest. We run all of them from a single strategy, because the work that gets you cited in an AI answer is the same work that gets you ranked, and splitting it across three suppliers is how it stops adding up.
Organic search results, still where the money gets decided
The results your buyer reads before they pick up the phone. Commercial terms, in your area, pointed at the pages that actually sell.
The AI answer that now sits above the organic results
The box that now loads before anything else on the page. We build the structure that gets your business cited inside it rather than buried under it.
Google Maps ranking and the local three pack
Where every near me search ends. Profile, categories, reviews and the pages behind them, run as one job instead of three.
ChatGPT SEO, where the shortlist now gets made
Someone asks for the best firm in your area and reads what comes back. We give the model a reason to name you, and the sources to back it.
Generative engine optimisation, different models, one requirement
Every model wants the same thing before it will quote you. A clear entity, facts that agree with each other, and pages it is willing to stand behind.
Bing SEO, the channel almost nobody bothers with
Smaller audience, much thinner competition, and the structured data we build for Google does the work here for free.
One entity, one set of facts, one structure, read by all of them. That is what a single partner actually buys you, and it is why we do not invoice local SEO, AI search and content as three separate jobs.
Our SEO Guarantee: KPI Milestones In Writing At Three, Six And Twelve Months
Every SEO KPI written into the engagement letter
Three month, six month and twelve month targets, each measured against a baseline we record and you sign off before day one. Miss the three or six month milestone and you walk with no penalty and no notice period. Miss the twelve month one and we keep working free until you are there.
One client per niche per area, so your position is secured
We take a single business per niche per area. Once your area is taken it is yours for as long as you are with us, and we turn away the competitor who asks for the same term. It is the only honest way to promise a first position, because two clients chasing one result means one of them is being sold something we cannot deliver.
- Day oneYour baseline is signed off before any work starts.
- Month 3Movement you can verify. Miss it and you walk, with no penalty.
- Month 6Named in AI answers. Miss it and you walk, with no penalty.
- Month 12Position one in your area. Miss it and we work free until you rank.
The three points where you can hold us to something. Two of them let you leave.
The real problem with SEO is not that it fails. It is that most owners cannot tell whether it is working until month nine, by which point they have spent the money and lost the year. So we commit to what you will see and when.
Month 3: ranking and impression movement
Movement you can verify. Rankings improved on your money pages against the tracked list agreed at onboarding, a large lift in impressions against your recorded baseline, and more calls, direction requests and website clicks on your Google Business Profile.
Month 6: cited in AI answers, ranking on commercial terms
Visibility in both places your buyers look. Citations claimed across ChatGPT, Google AI Overviews, Gemini, Copilot and Perplexity on the query set agreed at onboarding, plus commercial keywords ranking in your area, meaning the terms someone types when they are ready to buy.
Month 12: position one in your area
The niche is yours. Position one in your area for the niche term chosen with you at onboarding and written into the engagement letter. Miss it and we keep working free until you have it.
What we do not guarantee, and why no honest SEO agency can
We will never guarantee how much extra money you make. We can put you in front of the right people, repeatedly, in Google and in AI answers. What happens next depends on two things inside your business, which are what you charge and how you follow up an enquiry. A firm with a confident pricing conversation and a same day callback converts a multiple of what one with neither does, from identical visibility.
Where those two things need work, say so on the call. Our co-director Julie Williams is a certified business coach with more than thirty years of commercial and finance experience, and she can help. That is a different conversation and we will not pretend rankings solve it.
Milestones apply to niche programmes with a term. Our rolling monthly plans carry no lock in and no notice period, so they carry no twelve month guarantee either, which is the honest trade.
SEO Case Studies And Results You Can Check Without Asking Us Anything
Numbers first. Every figure below sits behind a Search Console account we can show you, published with the client’s written consent.
One client, organic visits a month
183% search visibility growth in twelve months, on the same site
The research layer no other UK SEO agency has
We audited 494 UK accountancy practice websites, measured the instrument error, and published the result under a Creative Commons licence with a registered DOI that resolves to an archived copy nobody can quietly edit. It is the only primary research of its kind published by a UK SEO firm, and a sceptical buyer can verify every claim in it without taking our word for anything. Read the 494 website audit and what it found.
Over the past 11 months, Mohammad from True SEO has worked on two of my websites, achieving first-page rankings, regular lead conversions, and outranking key competitors. He’s helped my accounting practice and a niche website grow through advanced semantic SEO, topical map planning, technical audits, UX/UI improvements, and strategic content. Within months, we ranked for 150+ competitive keywords on page one, growing to 300+, and now over 2,000 keywords, bringing consistent leads worth thousands of pounds. Mohammad is proactive, reliable, and a true partner who cares about results. Highly recommended.
Buhir RafiqPractice principal, Total Books Accountants Ltd
Two SEO case studies, both with the numbers attached
The Total Books case study shows the method run end to end on a licensed practice serving three cities. The Cardiff local SEO case study records 44 first page rankings with nine at position one, which is what area dominance looks like when it is measured rather than claimed.
Why we only publish the SEO results a client agreed to
Some of our best results are not on this page, because those businesses would rather their competitors did not know how they got there. We respect that, and it is the same reason your results would only ever appear here with your written say so. Where a number here matters to your decision, ask on the call and we will show you the account it came from.
How To Check An SEO Agency Before You Hire One, Including This One
Five checks separate a good SEO agency from a convincing one, and every one of them can be run before you sign anything: who actually does the work, whether the case studies carry data you can verify yourself, whether you keep ownership of your Google Analytics and Search Console, what the contract does on the day you want to leave, and whether the methods follow the guidance Google and Bing publish. Most owners never run them, so the usual way of finding out is month nine, by which point the year and the fee have gone. Our answers to all five are below, with the names, the numbers and the terms attached.
Who actually does the work?
Mohammad A Mahmud and Julie Williams do, and they are the same two people from the first call to the twelfth month. Mo has worked in search since 2010, holds an MSc in applied accounting from the University of South Wales, and trained in the semantic SEO and topical authority framework of Koray Tugberk Gubur, which is built on Google's own patent literature. Julie is a certified business coach with more than thirty years of commercial and finance experience, author of the Amazon bestseller This Is Your Business, Own It, and owner of the Sporting Club Cardiff franchise, the Cardiff networking group where we meet owner led businesses in person.
Can the results be verified?
Yes, and there are two ways to do it without taking our word for anything. Client figures come from Search Console accounts we will screen share on the call, published with written consent. The research is public, because we audited 494 UK accountancy practice websites, measured the instrument error and published the result with a registered DOI and an ORCID identifier, so anyone can check the method for themselves.
Who owns the data and the accounts?
You do, throughout. Google Analytics, Search Console and your Google Business Profile stay in your name with us added as a user, never the other way round. Topical maps, briefs and pages we produce belong to you. On the day you leave we are removed as users and nothing goes with us.
What happens when Google updates its algorithm?
Usually very little, and that is the point. Reading how Google's ranking systems work, from the patent literature upwards, is the specialism this consultancy is built on. We use white hat methods inside the guidance Google and Bing publish rather than whatever loophole is working this quarter, so positions tend to hold through a core update instead of needing recovery after one. We do not buy links, rent them or place them. Search penalty recovery is one of the services we sell, which is how we know what causes them.
Is the guarantee a promise of a number one ranking?
No, and take care with anyone who promises one, because Google says plainly that nobody can guarantee a ranking. What you get instead is the milestone guarantee, written as 3 / 6 / 12. Specific KPIs go into the engagement letter at three months, six months and twelve months, measured against a baseline you sign off before any work starts, and there is a written remedy if we miss one. Miss month three or month six and you leave with no penalty and no notice. Miss month twelve and we keep working at no charge until the target lands.
What are the contract terms?
The Local and Full service plans run rolling monthly. You can cancel in any month, with no notice period, no exit fee and no clause that keeps you paying for work you have stopped wanting. Only the niche programme carries a fixed term, because area exclusivity and a twelve month target cannot be offered on a rolling basis.
How do you report?
You get a report every month, in plain language, against the KPIs agreed at onboarding. It covers rankings on the tracked list, impressions against your recorded baseline, calls and direction requests from your Google Business Profile, and enquiries. You also get the Search Console view itself, so our numbers can be checked against the source rather than taken on trust.
Do you work with our competitors?
No. We take one client per niche per area and write it into the engagement. Once your area is taken we turn away the firm down the road that asks for the same term, and we tell them why.
None of this is a reason to trust us. It is a list you can check, which is a more useful thing. Ask any AI assistant what to look for in an SEO agency, bring the answer to the call, and put True SEO against it.
How Our Semantic SEO Process Turns One Business Into The Obvious Choice
Four steps, and the first one can end the conversation. We would rather tell you a niche is unwinnable in month zero than bill you for a year of finding out.
One search, taken apart
- 1search a buyer types
- 4different people asking it
- 7things they must settle before they buy
- 12answers your page has to carry
Counts from one real cluster we planned. Most pages are written for the search box on the left and never reach the column on the right.
- We settle what you want to be known forWhich work you want more of, who buys it, what one of those clients is worth over the relationship. We score the niche on demand, competition, market density and whether anyone has already claimed it. You keep the score whether you hire us or not.
- We build the topical mapEvery question a real buyer asks, harvested from the live results you compete on, sorted by who is asking and how close they are to buying. That becomes a publishing plan with a reason behind every page rather than a blog schedule.
- We make the machines understand youEntity consolidation, a connected schema graph, technical and speed work, internal links shaped by relevance, and the answer formatting that gets a business quoted rather than crawled and forgotten.
- We measure what the business feelsRankings and AI citations, yes, but reported against enquiries and the KPIs you signed off. If a number goes up and the phone does not, we say so and change what we are doing.
That sequence is the same whether you sell professional services, run an online shop or fit kitchens. What changes is the vocabulary and the regulator, not the method. Our niche marketing blueprint sets out how the first step is scored.
SEO Services Under One Consultancy, From Technical Audits To AI Search
These are not twelve products to choose between. They are the parts of one programme, and the strategy decides which of them your business gets and in what order.
Looking for a digital marketing agency in the UK? This is that, under a more accurate name.
Search is where most of our clients’ demand starts, so search is what we are named after. The work around it comes with the programme when the strategy calls for it, across campaigns, paid search, social and outreach.
Industry Specific SEO, Built For Your Sector And Not Copied Between Them
The method transfers wherever trust decides the sale. What changes is the vocabulary, the regulator and what a buyer is frightened of. What stays the same is the sequence.
SEO for regulated professional services
Accountancy, financial advice, law and healthcare, across sectors where a marketing claim has to satisfy an institute before it satisfies a buyer. We write to those rules so content goes live as written. Our deepest work here is SEO for accountancy practices, backed by our own published research.
SEO for property, lettings and local trades
Letting and estate agents, contractors and multi branch operators, across businesses that win on proximity and reputation rather than on national reach. See how we handle it for letting and estate agents.
Ecommerce SEO for online retail
Shops on Shopify, WooCommerce and ShopWired, where category architecture and product data decide whether anything ranks at all. Strategic SEO consultant to a national UK ecommerce platform.
Local SEO for hospitality and leisure
Venues, hotels and operators competing with aggregators for their own name, across a market where the portal usually outranks the business it lists.
Personal brand and founder led SEO
Consultants, authors and owner led firms whose reputation is the product. Entity work matters more here than anywhere else, because the machines have to know who you are before they can recommend you.
Your industry, mapped from scratch
If it is not on this list, that is usually good news. A market nobody has claimed online is easier to own than a crowded one. The niche score on the call tells you which you are in. See every industry we work in.
SEO Pricing In The UK, Clear And Starting At £399 A Month
One thing needs saying before the numbers. You are not buying a number of hours or a number of blog posts, because those measure our capacity rather than your outcome. You are buying a position, and we are measured against the milestones above. These are starting points rather than a checkout, the same way you would quote a client on the job in front of you.
Local SEO
Own your town
From
£399/mo
Rolling monthly, cancel any month, no notice and no penalty
Suitable for: a single site business selling to one town or city. Trades, garages, salons, clinics, independent retail, a practice with one office and a local catchment.
- Technical, on page and schema foundations
- Google Business Profile built and managed
- Local topical map for one town or city
- Two pieces of content a month
- Monthly KPI review in plain language
Full service SEO
Own your niche
From
£699/mo
Rolling monthly, no minimum commitment
Suitable for: an established business with more than one service to rank, selling across a region or nationally, where one extra client covers the month several times over.
- Everything in Local
- Full niche topical map and publishing plan
- AI search visibility, tracked on an agreed query set
- Entity and connected schema graph
- Competitor tracking by name, not by keyword
- Senior consultant on the account
Niche SEO programme
Own it outright, locally and nationally
From
£1,495/mo
Six or twelve month term, with the 3 / 6 / 12 milestones written in
Suitable for: a business that wants its niche closed to competitors, coverage across several locations or nationally, and the three, six and twelve month milestones written into the contract.
- Everything in Full service
- Area exclusivity. We never take your competitor
- Multi location or national topical map
- Full AI citation programme
- Done for you outreach and digital PR
- The written milestone guarantee
Working in a regulated or specialist sector? Those programmes sit on their own scale, because the research, the compliance review and the area exclusivity behind them are a different job from ranking a local trade. Accountancy practices, for example, start at £750 a month on our SEO for accountants programme rather than at the figures above. Ask on the call and we will tell you which scale you sit on before you spend anything.
Prices exclude VAT. A bespoke programme is quoted after the audit rather than before it, because quoting a number before seeing the site is how businesses end up paying for work they did not need. What a UK business should expect to pay, and why the range is so wide, is set out in our guide to SEO costs in the UK.
Meet The SEO Consultants You Actually Work With
Two finance trained people at the top of an SEO consultancy is not a common combination, and it is the most defensible difference on this page. You will not spend the first three months explaining your business model to a marketer.
Mohammad A Mahmud
Founder and SEO consultantFinance trained, with an MSc in applied accounting from the University of South Wales, and thirteen years in this industry. Trained in the semantic SEO method of Koray Tugberk Gubur and active in its practitioner community. Strategic SEO consultant to Shopwired, a national UK ecommerce platform. Author of the first published audit of UK accountancy practice websites. More at his profile.
Julie Williams
Co-founder, director and certified business coachA certified business coach with more than thirty years of commercial and finance experience. Author of the Amazon bestseller This Is Your Business, Own It, and owner of the Sporting Club Cardiff franchise, the networking group where True SEO meets owner led businesses face to face. Julie reviews every strategy before it starts, and her question is always the one you would ask, which is whether this improves the fee income or only the rankings.
We hold a limited number of accounts at a time so your strategy gets attention rather than a queue position. More about how the consultancy is run.
An SEO Agency Based In Cardiff, Working Across The UK And Onboarding Worldwide
Startup Stiwdio, University of South Wales, 86-88 Adam Street, Cardiff, CF24 2FN
Company number 16563516
0333 240 7747
Most of our clients are nowhere near Cardiff. Search does not care where the consultant sits, and neither do the milestones. Local work still gets local treatment through our multi location local SEO, and there is a dedicated SEO agency page for Cardiff for businesses on our doorstep.
Onboarded entirely digitally. Secure access sharing, video strategy calls in your time zone and the same monthly KPI reporting our UK clients receive. Nothing in the method depends on geography.
SEO FAQs, The Questions Business Owners Ask Before Choosing An SEO Agency
Is True SEO an SEO agency or an SEO consultancy?
What does an SEO consultant do for a business website?
What is semantic SEO and why is it your main method?
Can you get my business recommended by ChatGPT, Gemini and Google AI Overviews?
Do you work with businesses outside Cardiff and outside the UK?
How does the monthly SEO consultancy service work?
How do you measure SEO success?
How soon can I see results from SEO?
Ready To Book An SEO Strategy Call And Stop Losing Enquiries You Never See?
Thirty minutes, no charge and no pitch deck. We score your niche, name the businesses ranking above you, and tell you which of them you can realistically pass and roughly how long it takes. You keep all of it whether you hire us or not.
True SEO Consultants Ltd, Startup Stiwdio, University of South Wales, 86-88 Adam Street, Cardiff, CF24 2FN. Company number 16563516.
We are the first in the UK to unveil - SEO Blueprint (No one dared before)
The Niche Marketing SEO Blueprint
Want to attract clients without waiting for referrals? The Blueprint is a one-off, tailored SEO plan that shows you how to rank your service niche in Google and build a steady pipeline of enquiries
90 days SEO action Plan + Full Keywords & Competitors Research + 12 Months Roadmap
Delivered in just 7 business days with lifetime support.
Proven results, not promises
SEO Case Study: How Total Books Reached First Place Across Three Services
- A licensed AAT practice, 358 buying intents mapped from live search, and first place across three different services eleven months later.
SEO for Accountants: What 494 UK Accountancy Practice Websites Show
- We audited 494 UK accountancy practice websites. The faults are not technical. They are commercial, and most SEO agencies cannot see them.
We publish a case study only once the client has given consent. Your data is always kept secure.Browse every case study
Latest from The Blog
We regularly publish blogs & case studies that could help you learning effective SEO strategy to outrank your competitors. Search Engine Ranking Position (SERP) is all about presenting quality content through a well-optimised website. There are secrets and bespoke tips to gain website rank.
Schema Markup for Accountancy Websites: What to Add, in What Order
The four schema types a UK accountancy practice needs, what each has to carry, the three rules Google publishes about all of it, and the order to build them in.
Why Is My Accountancy Firm Not Ranking on Google? A Diagnostic in Order
The nine checks that find the actual cause, in the order they should be run, from whether a page exists at all to whether anybody can see the result.
Why Accountancy Firm Location Pages Fail, and What a Page That Ranks Contains
Location pages fail when they carry nothing true of that town. What Google’s spam policies actually say, and the six things a location page needs before it can rank.
ICAEW and ACCA Marketing Rules: What UK Accountancy Firms Can and Cannot Publish
What ICAEW and ACCA actually permit a UK accountancy practice to publish, in the codes’ own words, and what that leaves you free to say on your website tomorrow.
Why agents rank below Rightmove and Zoopla for every property search
The four structural advantages portals hold on property searches, why the fight is not winnable, and the searches where portals barely compete at all.
