SEO consultancy in Cardiff, SEO agency across the UK

The UK SEO Consultancy and SEO Agency That Gets Your Business Named in Google, in Maps and in AI Answers

True SEO Consultants Ltd is a Cardiff based SEO consultancy and SEO agency working with businesses across the UK, paid against KPIs you sign off rather than against our hours. We take one business in one niche and build it into the name that comes up when a buyer searches Google, opens Google Maps, or asks ChatGPT who is any good. You are buying a position in your market. A quota of blog posts measures our output. A position is the thing you actually need.

  • 494 websites auditedand published, with a registered DOI
  • 13 years in this industrystrategy first, tactics second
  • One client per areawe never work for your competitor

You leave the call with your niche scored and the firms ranking above you named, whether you hire us or not. Thirty minutes, no charge and no pitch deck.

494UK websites we audited and published as primary research, with a registered DOI
183%search visibility growth in a year for one client, from 773 to 2,300 organic visits a month
Oneclient per niche per area. Take your position and we turn your competitor away
3 / 6 / 12month targets, written into your contract, measured against a baseline you sign off first

Why Business Owners Start Looking For An SEO Agency Or An SEO Consultant, And It Is Rarely Because They Want SEO

Business owners look for an SEO consultant when enquiries stop arriving from search, not because they woke up wanting search engine optimisation. What they want is the phone ringing with the right person on the end of it. Read the six situations below and count how many land, because that number tells you whether the next ten minutes are worth your time.

AI assistant answer panel naming three competing businesses while a fourth business sits outside the answer, greyed out
The search a buyer makes now often ends in an answer rather than a list. Three businesses get named. The fourth is not left out because it is worse.
  • A buyer asked an assistant who to use, and it named three businesses that were not you.Nothing appeared in your enquiry log, and there is no report anywhere that shows you what that cost.
  • You rank, and the enquiries are still wrong.You built a service you are proud of, and the calls coming in are for the cheapest thing you sell.
  • Your website says the same three adjectives as everyone else in your market.A buyer comparing three of you finds nothing to choose between, so they choose on price.
  • You paid an agency before.You got a monthly report full of impressions and no honest answer to the only question that mattered, which was whether any of it produced an enquiry.
  • Your best clients came from referrals you earned years ago.Referrals are a lagging indicator of relationships, not a tap you can turn up in a quiet quarter.
  • You know the competitors ranking above you, and you are better than at least two of them.That is the part that actually irritates you.

Two or more landing means we should talk. Our answer to all six starts in the same place, which is deciding what your business is known for before deciding what it publishes.

What You Actually Get From An SEO Consultancy, And What Most Agencies Sell Instead

You get eight named deliverables, each with an owner and a date, running against a single objective. Every line on the left is one of them. Every line on the right is what the same money usually buys elsewhere. The difference is not effort, it is what the work is pointed at.

ONE PROGRAMME, EIGHT PARTSEach part is bought separately almost everywhere else. Here they compound.Niche scored before a word is writtenTopical map from real buyer intentsEntity and connected schema graphPages written by a personVisibility inside AI answers, trackedCore Web Vitals work, appliedCompetitors tracked by nameArea exclusivity and the guaranteeONEMONTHLYFEE

One programme, eight parts

  1. Niche scored before a word is written
  2. Topical map from real buyer intents
  3. Entity and connected schema graph
  4. Pages written by a person
  5. Visibility inside AI answers, tracked
  6. Core Web Vitals work, applied
  7. Competitors tracked by name
  8. Area exclusivity and the guarantee

All eight, one monthly fee

Every part runs against one objective, so they compound instead of competing for budget. Buying them separately is how a business ends up with eight suppliers and no strategy.

What we build for youWhat the same budget usually buys
A semantic topical map for your niche, built from the questions real buyers ask, sorted by who is asking and how close they are to buyingA keyword list exported from a tool, sorted by search volume
An entity and schema graph so Google and the assistants understand what your business is, who runs it and what it is authoritative onOne local business snippet that nobody has looked at since it was installed
Pages written by a person, carrying the first hand experience only you have, then fact checked and internally linkedTen articles a model wrote in an afternoon that no assistant will ever cite
Visibility inside AI answers across ChatGPT, Google AI Overviews, Gemini, Copilot and Perplexity, tracked on a query set agreed with youNothing. Most reports still do not measure it
Technical and speed work measured against Core Web Vitals, with the fixes applied rather than listedA PDF audit with 200 red rows and no hands on the site
A monthly review in plain language, against KPIs you signed off before day oneA dashboard of impressions that goes up whether or not the phone rings
A senior consultant on your account, with a certified business coach reviewing the commercial sideAn account manager relaying your questions to somebody you never meet
Area exclusivity. We never take the competitor down the road while you are with usAn agency running your rival’s campaign from the next desk

The one thing this SEO consultancy will not do: buy or rent backlinks

Bought links are borrowed rankings, and the loan gets called in at the next algorithm update, usually on the day you can least afford it. We do not buy them, and that covers private blog networks, paid placements dressed as editorial and packages of fifty directories. Our link building is earned coverage and digital PR, white hat from end to end, which is slower in month two and considerably faster in year two.

What we build instead is topical authority, which means making your business the most complete answer to a question your buyers already ask and then making sure the machines reading the web can tell that is what you are. Our semantic SEO and topical authority programme is the engine underneath that, and it is what holds rankings through a core update.

Free first month offer

Claim Your First Month of SEO Free

Three taps tell us where you need to be found, who you compete with and how soon you want to move. We use those answers to decide what we would fix first on your site, and if SEO is not the right spend for you yet, we will say so.

  • No minimum commitment, and no card needed to apply
  • A few businesses at a time, each confirmed in writing before any work starts
  • Suited to owners ready to give search around six months

Rather talk it through first? Book the 30 minute strategy call

First month free · a few places at a time

Your first month of SEO, free

Answer three quick questions to claim yours.

Step 1 of 3

Where do you need to be found first?

Tap one answer to move on, three taps in total

Step 2 of 3

Who are you competing against?

This decides whether we build local or national authority

Step 3 of 3

How soon do you want this moving?

This sets the pace of month one

Your free first month

Claim your free first month

Tell us where to reach you and we will set it up.

What would you like next?

We work with no minimum commitment. The free first month is for businesses that are serious about search, accept that SEO takes time, and are prepared for around six months of work. Sending this form is an enquiry, not a booking. It does not create a contract and it does not guarantee the free month, which is offered at our discretion and subject to availability. We confirm eligibility in writing before any work begins. No card is needed now.

Thank you, that is with us.

We will email your onboarding form and payment link, and call within one working day if you would rather talk it through first.

Pick a time that suits you below. We will confirm by email too.

Book your 30 minute meeting

One SEO Partner, Found Everywhere Your Buyer Asks, From Google To ChatGPT

One SEO strategy covers Google, Google Maps and the AI assistants, because the work that gets you cited in an AI answer is the same work that gets you ranked. The same buyer types a phrase into Google, asks ChatGPT who is any good, then checks the map before they call. Most SEO agencies sell you one of those three surfaces and quietly ignore the rest. Splitting local SEO, AI search and content across three suppliers is how the work stops adding up.

Google Search
Position one, in your area

Organic SEO, still where the money gets decided

Organic rankings still decide most of the money. The results your buyer reads before picking up the phone are the ones they trust. We target commercial terms, in your area, pointed at the pages that actually sell.

Google AI Overviews
Named in the answer, with a link

Google AI Overviews, the answer that now sits above the organic results

Google AI Overviews load before anything else on the page, so being cited inside the box matters more than the position underneath it. We build the structure that earns that citation.

Google Maps and the local pack
Top three, on the map

Local SEO, Google Maps ranking and the local three pack

Every near me search ends in the local three pack, so local SEO runs as one job rather than three. Your Google Business Profile, the categories, the reviews and the pages behind them all move together.

ChatGPT
Recommended by name

ChatGPT SEO, where the shortlist now gets made

ChatGPT is where the shortlist now gets made. Someone asks for the best firm in their area and acts on what comes back. We give the model a reason to name you, and the sources to back it.

Gemini and Perplexity
Listed as a source

Generative engine optimisation and answer engine optimisation, one requirement

Every model wants the same three things before it will quote you: a clear entity, facts that agree with each other, and pages it is willing to stand behind. Gemini and Perplexity are no different from the rest.

Copilot and Bing
Same work, far less competition

Bing SEO, the channel almost nobody bothers with

Bing and Copilot come almost free. The structured data we build for Google does the work there too. Smaller audience, much thinner competition, same underlying job.

One entity, one set of facts and one structure serve all six surfaces at once. That is what a single partner actually buys you, and it is why local SEO, AI search and content arrive as one invoice rather than three.

Our SEO Guarantee: KPI Milestones In Writing At Three, Six And Twelve Months

Every SEO KPI written into the engagement letter

Three month, six month and twelve month targets, each measured against a baseline we record and you sign off before day one. Miss the three or six month milestone and you walk with no penalty and no notice period. Miss the twelve month one and we keep working free until you are there.

One client per niche per area, so your position is secured

We take a single business per niche per area. Once your area is taken it is yours for as long as you are with us, and we turn away the competitor who asks for the same term. It is the only honest way to promise a first position, because two clients chasing one result means one of them is being sold something we cannot deliver.

3MONTHMovement you can verifyMiss it, you walk6MONTHNamed in AI answersMiss it, you walk12MONTHPosition one in your areaWe work free until you rankDAY ONEbaseline signed off
  1. Day oneYour baseline is signed off before any work starts.
  2. Month 3Movement you can verify. Miss it and you walk, with no penalty.
  3. Month 6Named in AI answers. Miss it and you walk, with no penalty.
  4. Month 12Position one in your area. Miss it and we work free until you rank.

The three points where you can hold us to something. Two of them let you leave.

We commit in writing to what you will see and by when, at three months, six months and twelve months. Most owners cannot tell whether SEO is working until month nine, by which point they have spent the money and lost the year. That is the real problem with buying SEO, and a milestone written into the engagement letter is what fixes it.

Three SEO milestone markers rising along a staircase, representing targets at three, six and twelve months
Three points where the work has to show you something, and two of them let you walk away.

Month 3: ranking and impression movement

Movement you can verify. Rankings improved on your money pages against the tracked list agreed at onboarding, a large lift in impressions against your recorded baseline, and more calls, direction requests and website clicks on your Google Business Profile.

Month 6: cited in AI answers, ranking on commercial terms

Visibility in both places your buyers look. Citations claimed across ChatGPT, Google AI Overviews, Gemini, Copilot and Perplexity on the query set agreed at onboarding, plus commercial keywords ranking in your area, meaning the terms someone types when they are ready to buy.

Month 12: position one in your area

The niche is yours. Position one in your area for the niche term chosen with you at onboarding and written into the engagement letter. Miss it and we keep working free until you have it.

What we do not guarantee, and why no honest SEO agency can

Two things inside your business decide what visibility is worth, and neither is ours to control, which is why we stop short of guaranteeing revenue. We can put you in front of the right people, repeatedly, in Google and in AI answers. What happens next depends on what you charge and how you follow up an enquiry. A firm with a confident pricing conversation and a same day callback converts a multiple of what one with neither does, from identical visibility. We can put you in front of the right people, repeatedly, in Google and in AI answers. What happens next depends on two things inside your business, which are what you charge and how you follow up an enquiry. A firm with a confident pricing conversation and a same day callback converts a multiple of what one with neither does, from identical visibility.

Where those two things need work, say so on the call. Our co-director Julie Williams is a certified business coach with more than thirty years of commercial and finance experience, and she can help. That is a different conversation and we will not pretend rankings solve it.

Milestones apply to niche programmes with a term. Our rolling monthly plans carry no lock in and no notice period, so they carry no twelve month guarantee either, which is the honest trade.

SEO Case Studies And Results You Can Check Without Asking Us Anything

Every figure below sits behind a Search Console account we can screen share on the call, published with written client consent. Numbers first, claims second.

773 to 2,300organic visits a month for one client over the programme, with search visibility up 183 per cent in a year
First placeacross three services for that client, including a national term it competes for against much larger firms
44first page rankings for a Cardiff client, nine of them at position one and 23 inside the top five
About 60 daysfor a second site to reach the first page and take first place in its niche
69.6%of the 494 websites we audited had no page at all for their own highest value service
29searches where Google’s AI answer named one client by name, across six subjects
ONE CLIENT, ORGANIC VISITS A MONTH773BEFORE2,300AFTER183%search visibility growthin twelve months, on the same sitePublished with the client’s consent

One client, organic visits a month

773Before
2,300After

183% search visibility growth in twelve months, on the same site

Two years of organic traffic for a client website, flat at about 773 visits a month then rising to about 2,300
Two years of organic traffic for one client. The step change begins where the repositioning and the first pillar pages went live.
Google Search Console comparison showing impressions rising from 215 thousand to 446 thousand and clicks from 1.13 thousand to 1.24 thousand
Search Console for the same property, six months against the previous six. Impressions 215,000 to 446,000. Average position falls in this view because the site now appears for hundreds of queries it never reached before, and every new query enters near the bottom and climbs.
Google Search Console performance for an ecommerce client over three months, with clicks, impressions and average position all improving together
An ecommerce client over three months. Clicks, impressions and average position all moving the right way at the same time, which is what real growth looks like before it reaches the bank. See the full ecommerce case study.
Google Maps rank grid for a local business scanned across a postcode area, positions improving from red to green
Local SEO measured the way it actually behaves. A Google Maps rank grid scans your position across a spread of postcodes rather than one point, so a business can sit first at its own address and nowhere by the time a buyer is two miles away. Red turning green across the grid is what map pack progress looks like.

The published research layer behind this SEO consultancy

We audited 494 UK accountancy practice websites, measured the instrument error, and published the result under a Creative Commons licence with a registered DOI that resolves to an archived copy nobody can quietly edit. It is Research Report TSC-2026-01, also posted on SSRN, and a sceptical buyer can verify every claim in it without taking our word for anything. We sell SEO to accountancy practices, so that commercial interest is declared in the paper itself. Read the 494 website audit and what it found.

Over the past 11 months, Mohammad from True SEO has worked on two of my websites, achieving first-page rankings, regular lead conversions, and outranking key competitors. He’s helped my accounting practice and a niche website grow through advanced semantic SEO, topical map planning, technical audits, UX/UI improvements, and strategic content. Within months, we ranked for 150+ competitive keywords on page one, growing to 300+, and now over 2,000 keywords, bringing consistent leads worth thousands of pounds. Mohammad is proactive, reliable, and a true partner who cares about results. Highly recommended.

Buhir RafiqPractice principal, Total Books Accountants Ltd

Two SEO case studies, both with the numbers attached

The Total Books case study shows the method run end to end on a licensed practice serving three cities. The Cardiff local SEO case study records 44 first page rankings with nine at position one, which is what area dominance looks like when it is measured rather than claimed.

Why we only publish the SEO results a client agreed to

Your results would only ever appear here with your written say so, and we extend the same courtesy to everyone else. That is why some of our best work is missing from this page, because those businesses would rather their competitors did not know how they got there. Where a number here matters to your decision, ask on the call and we will show you the account it came from.

How To Check An SEO Agency Or SEO Consultant Before You Hire One, Including This One

Five checks separate a good SEO agency from a convincing one, and every one of them can be run before you sign anything: who actually does the work, whether the case studies carry data you can verify yourself, whether you keep ownership of your Google Analytics and Search Console, what the contract does on the day you want to leave, and whether the methods follow the guidance Google and Bing publish. Most owners never run them, so the usual way of finding out is month nine, by which point the year and the fee have gone. Our answers to all five are below, with the names, the numbers and the terms attached.

Five checks, and what a straight answer sounds like

Run these on any SEO agency or SEO consultant before you sign, including this one.

The check
A straight answer
A warning sign
Who does the work
Two named people, the same two all year
An account manager relaying to a team you never meet
Can the results be verified
A Search Console screen share, live on the call
Screenshots with the domain cropped out
Who owns the accounts
Analytics, Search Console and the Google Business Profile in your name
Agency owned properties you lose when you leave
What the contract does
Rolling monthly, no notice period, no exit fee
Twelve months minimum with a ninety day notice clause
What the method is
White hat, inside the guidance Google and Bing publish
A guaranteed number one ranking

Our answers to all five sit underneath, with the names, the numbers and the terms attached.

Who actually does the SEO work?

Mohammad A Mahmud and Julie Williams do, and they are the same two people from the first call to the twelfth month. Mo has worked in search since 2010, holds an MSc in applied accounting from the University of South Wales, and trained in the semantic SEO and topical authority framework of Koray Tugberk Gubur, which is built on Google's own patent literature. Julie is a certified business coach with more than thirty years of commercial and finance experience, author of the Amazon bestseller This Is Your Business, Own It, and owner of the Sporting Club Cardiff franchise, the Cardiff networking group where we meet owner led businesses in person.

Can the SEO results be verified?

Yes, and there are two ways to do it without taking our word for anything. Client figures come from Search Console accounts we will screen share on the call, published with written consent. The research is public, because we audited 494 UK accountancy practice websites, measured the instrument error and published the result with a registered DOI and an ORCID identifier, so anyone can check the method for themselves.

Who owns the data, the Analytics and the Search Console accounts?

You do, throughout. Google Analytics, Search Console and your Google Business Profile stay in your name with us added as a user, never the other way round. Topical maps, briefs and pages we produce belong to you. On the day you leave we are removed as users and nothing goes with us.

What happens when Google updates its algorithm?

Usually very little, and that is the point. Reading how Google's ranking systems work, from the patent literature upwards, is the specialism this consultancy is built on. We use white hat methods inside the guidance Google and Bing publish rather than whatever loophole is working this quarter, so positions tend to hold through a core update instead of needing recovery after one. We do not buy links, rent them or place them. Search penalty recovery is one of the services we sell, which is how we know what causes them.

Is the guarantee a promise of a number one ranking?

The guarantee is a milestone guarantee, written as 3 / 6 / 12, rather than a promise of a number one ranking. Google says plainly that nobody can guarantee a ranking, so treat anyone who promises one with care. Specific KPIs go into the engagement letter at three months, six months and twelve months, measured against a baseline you sign off before any work starts, and there is a written remedy if we miss one. Miss month three or month six and you leave with no penalty and no notice. Miss month twelve and we keep working at no charge until the target lands.

What are the contract terms, and is there a lock in?

The Local and Full service plans run rolling monthly. You can cancel in any month, with no notice period, no exit fee and no clause that keeps you paying for work you have stopped wanting. Only the niche programme carries a fixed term, because area exclusivity and a twelve month target cannot be offered on a rolling basis.

How do you report on SEO performance?

You get a report every month, in plain language, against the KPIs agreed at onboarding. It covers rankings on the tracked list, impressions against your recorded baseline, calls and direction requests from your Google Business Profile, and enquiries. You also get the Search Console view itself, so our numbers can be checked against the source rather than taken on trust.

Do you work with our competitors?

We take one client per niche per area and write it into the engagement, so your competitor cannot be on our books while you are. Once your area is taken we turn away the firm down the road that asks for the same term, and we tell them why.

Treat all of this as a list you can check rather than a reason to trust us. A checkable list is the more useful thing. Ask any AI assistant what to look for in an SEO agency, bring the answer to the call, and put True SEO against it.

How Our Semantic SEO Process Turns One Business Into The Obvious Choice

Four steps turn one business into the obvious choice in its niche, and the first of them can end the conversation. We would rather tell you a niche is unwinnable in month zero than bill you for a year of finding out.

Semantic SEO topical map showing one central business entity connected to branching clusters of related topics
A topical map is not a keyword list. One business sits at the centre and every question a buyer asks connects back to it, which is what topical authority actually looks like.
ONE SEARCH, TAKEN APARTwhat a buyer typesWHO IS ASKING4WHAT THEY MUST SETTLE7WHAT YOUR PAGE ANSWERS12

One search, taken apart

  1. 1search a buyer types
  2. 4different people asking it
  3. 7things they must settle before they buy
  4. 12answers your page has to carry

Counts from one real cluster we planned. Most pages are written for the search box on the left and never reach the column on the right.

  1. We settle what you want to be known forWhich work you want more of, who buys it, what one of those clients is worth over the relationship. We score the niche on demand, competition, market density and whether anyone has already claimed it. You keep the score whether you hire us or not.
  2. We build the topical mapEvery question a real buyer asks, harvested from the live results you compete on, sorted by who is asking and how close they are to buying. That becomes a publishing plan with a reason behind every page rather than a blog schedule.
  3. We make the machines understand youEntity consolidation, a connected schema graph, technical and speed work, internal links shaped by relevance, and the answer formatting that gets a business quoted rather than crawled and forgotten.
  4. We measure what the business feelsRankings and AI citations, reported against enquiries and the KPIs you signed off. A number going up while the phone stays quiet gets said out loud, and we change what we are doing.

That sequence is the same whether you sell professional services, run an online shop or fit kitchens. What changes is the vocabulary and the regulator, not the method. Our niche marketing blueprint sets out how the first step is scored.

SEO Services Under One Consultancy, From Technical Audits To AI Search

Twelve services sit under one consultancy, and the strategy decides which of them your business gets and in what order. They are parts of one programme rather than twelve products to choose between.

Eight separate SEO service parts converging into a single programme rather than eight separate suppliers
Bought separately these become eight suppliers and eight invoices. Run together they point at one outcome.

Looking for a digital marketing agency in the UK? This is that, under a more accurate name.

Search is where most of our clients’ demand starts, so search is what we are named after. The work around it comes with the programme when the strategy calls for it, across campaigns, paid search, social and outreach.

Industry Specific SEO, Built For Your Sector And Not Copied Between Them

The method transfers to any industry where trust decides the sale, from accountancy practices and law firms to garages, dental practices, hotels and online shops. What changes is the vocabulary, the regulator and what a buyer is frightened of. What stays the same is the sequence.

SEO for accountants, solicitors, financial advisers and healthcare

Regulated firms buy SEO differently, because a marketing claim has to satisfy an institute before it satisfies a buyer. We write to the ICAEW, ACCA and SRA marketing codes so content goes live as written, across accountancy practices, bookkeepers, fractional finance directors, independent financial advisers, solicitors, dental practices and private clinics. Our deepest work here is SEO for accountancy practices, backed by our own published research.

SEO for letting agents, estate agents and local trades

Property and trade businesses win on proximity and reputation rather than on national reach, so the local SEO, the Google Business Profile and the branch pages carry most of the work. We run it for letting agents, estate agents, garages and MOT centres, accident repair workshops, builders and roofers, and multi branch operators. See how we handle it for letting and estate agents.

Ecommerce SEO for Shopify, WooCommerce and ShopWired stores

Category architecture and product data decide whether an online shop ranks at all, which is why ecommerce SEO starts with the structure rather than with the blog. We work on Shopify, WooCommerce and ShopWired stores across homeware, jewellery, garden, food and specialist retail. Mohammad is strategic SEO consultant to ShopWired, a national UK ecommerce platform.

Hotel SEO and local SEO for hospitality and leisure

Hotels and venues lose their own name to the aggregators, because a portal carrying thousands of listings usually outranks the single business it lists. Hotel SEO here means winning the direct booking search, the destination terms and the local pack, across hotels, guest houses, restaurants, pubs and leisure operators.

Personal brand and founder led SEO

Consultants, authors and owner led firms whose reputation is the product. Entity work matters more here than anywhere else, because the machines have to know who you are before they can recommend you.

Automotive, dental and any other industry, mapped from scratch

A market nobody has claimed online is easier to own than a crowded one, so an industry missing from this list is usually good news. We have run the same sequence for automotive dealers and garages, dental practices, recruiters, manufacturers and B2B service firms. The niche score on the call tells you which kind of market you are in. See every industry we work in.

One sequence, every sector

The four steps never change. What changes is the vocabulary, the regulator and what a buyer is frightened of.

1Score the nicheDemand, competition, density, and whether anyone has claimed it already.
2Map buyer questionsHarvested from the live results you compete on, sorted by buying stage.
3Build the entitySchema graph, technical work, internal links and answer formatting.
4Measure enquiriesRankings and AI citations reported against the KPIs you signed off.
  • Accountancy practices
  • Bookkeepers
  • Financial advisers
  • Solicitors
  • Dental practices
  • Private healthcare
  • Hotels and hospitality
  • Letting and estate agents
  • Garages and MOT centres
  • Accident repair workshops
  • Ecommerce and retail
  • Personal brands

How Much Does SEO Cost In The UK? Our SEO Pricing Starts At £399 A Month

Our SEO pricing starts at £399 a month, and what a UK business pays beyond that depends on how many locations it needs to rank in and how contested the terms are. You are not buying a number of hours or a number of blog posts, because those measure our capacity rather than your outcome. You are buying a position, and we are measured against the milestones above. These are starting points rather than a checkout, the same way you would quote a client on the job in front of you.

Local SEO

Own your town

From

£399/mo

Rolling monthly, cancel any month, no notice and no penalty

Suitable for: a single site business selling to one town or city. Trades, garages, salons, clinics, independent retail, a practice with one office and a local catchment.

  • Technical, on page and schema foundations
  • Google Business Profile built and managed
  • Local topical map for one town or city
  • Two pieces of content a month
  • Monthly KPI review in plain language
See what is included
Most businesses start here

Full service SEO

Own your niche

From

£699/mo

Rolling monthly, no minimum commitment

Suitable for: an established business with more than one service to rank, selling across a region or nationally, where one extra client covers the month several times over.

  • Everything in Local
  • Full niche topical map and publishing plan
  • AI search visibility, tracked on an agreed query set
  • Entity and connected schema graph
  • Competitor tracking by name, not by keyword
  • Senior consultant on the account
Book your strategy call

Niche SEO programme

Own it outright, locally and nationally

From

£1,495/mo

Six or twelve month term, with the 3 / 6 / 12 milestones written in

Suitable for: a business that wants its niche closed to competitors, coverage across several locations or nationally, and the three, six and twelve month milestones written into the contract.

  • Everything in Full service
  • Area exclusivity. We never take your competitor
  • Multi location or national topical map
  • Full AI citation programme
  • Done for you outreach and digital PR
  • The written milestone guarantee
Request a quote

What UK SEO costs, and where ours sit

Monthly retainer, excluding VAT. Bar length is drawn against a scale of one thousand five hundred pounds.

Local SEO£399
Full service SEO£699
Regulated sectors, from£750
Niche programme£1,495

Published UK agency retainers spread from a few hundred pounds a month for a single location campaign to several thousand for a contested national one, and a one off audit is commonly quoted between one and three thousand pounds. Accountancy practices sit on the regulated scale rather than the local one.

Regulated and specialist sectors sit on their own scale, because the research, the compliance review and the area exclusivity behind them are a different job from ranking a local trade. Accountancy practices, for example, start at £750 a month on our SEO for accountants programme rather than at the figures above. Ask on the call and we will tell you which scale you sit on before you spend anything.

Prices exclude VAT. A bespoke programme is quoted after the audit rather than before it, because quoting a number before seeing the site is how businesses end up paying for work they did not need. What a UK business should expect to pay, and why the range is so wide, is set out in our guide to SEO costs in the UK.

Meet The SEO Consultants You Actually Work With

You work with the two directors themselves, from the first call to the twelfth month, and both are finance trained. That pairing at the top of an SEO consultancy is uncommon, and it is the most defensible difference on this page. Your business model is understood from the first call rather than explained over the first three months.

Mohammad A Mahmud, founder and SEO consultant at True SEO Consultants

Mohammad A Mahmud

Founder and SEO consultant

Finance trained: completed the ACCA professional exams and holds an MSc in applied accounting from the University of South Wales, with thirteen years in this industry. Trained in the semantic SEO method of Koray Tugberk Gubur and active in its practitioner community. Strategic SEO consultant to Shopwired, a national UK ecommerce platform. Author of Research Report TSC-2026-01, a published audit of 494 UK accountancy practice websites, ORCID 0009-0005-7459-212X. More at his profile.

Julie Williams, co-founder and director of True SEO Consultants and a certified business coach

Julie Williams

Co-founder, director and certified business coach

A certified business coach with more than thirty years of commercial and finance experience. Author of the Amazon bestseller This Is Your Business, Own It, and owner of the Sporting Club Cardiff franchise, the networking group where True SEO meets owner led businesses face to face. Julie reviews every strategy before it starts, and her question is always the one you would ask, which is whether this improves the fee income or only the rankings.

We hold a limited number of accounts at a time so your strategy gets attention rather than a queue position. More about how the consultancy is run.

An SEO Agency In Cardiff And SEO Consultants Working Across The UK

True SEO Consultants Ltd

Startup Stiwdio, University of South Wales, 86-88 Adam Street, Cardiff, CF24 2FN
Company number 16563516
0333 240 7747

SEO across the United Kingdom, from Cardiff and South Wales outward

We are an SEO agency in Cardiff working across the whole of the UK, so the same programme runs for a business in Cathays as for one in Manchester. Cardiff and South Wales clients get face to face meetings, and everyone else reaches us the way our international clients do. We run campaigns for businesses in Cardiff, Newport, Swansea, Bristol, London, Birmingham, Manchester, Edinburgh and Glasgow. Local work gets local treatment through our multi location local SEO, and there is a dedicated SEO agency page for Cardiff for businesses on our doorstep.

SEO for international clients, onboarded digitally

International clients are onboarded entirely digitally, with secure access sharing, video strategy calls in your time zone and the same monthly KPI reporting our UK clients receive. Nothing in the method depends on geography.

Cardiff HQ, UK wide delivery

Where True SEO Consultants Ltd works, and where clients actually sit.

  • Cardiff, HQ
  • South Wales
  • Newport
  • Swansea
  • Bristol
  • London
  • Birmingham
  • Manchester
  • Edinburgh
  • Glasgow
  • International, onboarded digitally
Map of Great Britain with an SEO agency hub marked in Cardiff and connection lines reaching client locations across the UK
Cardiff is where we sit. It is not where most of the work lands.

SEO FAQs, The Questions Business Owners Ask Before Choosing An SEO Agency

Is True SEO an SEO agency or an SEO consultancy?
True SEO Consultants Ltd is both, and the order of work is what the label hides. We are a registered UK SEO consultancy with full agency delivery across semantic SEO, technical SEO, local SEO, content and earned links. A senior consultant plans the strategy around your business model and your KPIs before any task starts, and co-director Julie Williams, a certified business coach, reviews the commercial side of it. You get agency delivery with consultant direction, billed against agreed outcomes rather than against hours.
What does an SEO consultant do for a business website?
An SEO consultant decides what your website should be known for, then makes the search engines and the AI assistants agree. The work covers scoring the niche, building a topical map from the questions real buyers ask, consolidating your entity and schema graph, fixing the technical and Core Web Vitals faults, and reporting against KPIs rather than impressions. The difference from an SEO agency working through tasks is that a consultant sets the order, and the order decides whether the work compounds or cancels itself out.
What is semantic SEO and why is it your main method?
Semantic SEO builds a website around entities and the relationships between them rather than around a keyword list, and it is our main method because it is what survives a core update. In practice that means a topical map drawn from real buyer questions, pages that answer one intent each in their first sentence, a connected schema graph, and internal links shaped by relevance rather than by menu position. It follows the framework published by Koray Tugberk Gubur, which is built on Google's own patent literature.
Can you get my business recommended by ChatGPT, Gemini and Google AI Overviews?
Yes, and the work that does it is the same work that earns organic rankings. AI assistants name businesses they can identify and verify, so we consolidate your entity, make the facts about you agree across your website, your Google Business Profile and third party sources, and format answers in a way a model can lift. Citations are tracked across ChatGPT, Google AI Overviews, Gemini, Copilot and Perplexity on a query set agreed with you at onboarding, and the six month milestone for AI visibility is written into the engagement letter.
Do you work with businesses outside Cardiff and outside the UK?
Yes. Our office is at Startup Stiwdio, University of South Wales, 86-88 Adam Street, Cardiff, and we run campaigns for businesses in Cardiff, Newport, Swansea, Bristol, London, Birmingham, Manchester, Edinburgh and Glasgow. International clients are onboarded entirely digitally, with secure access sharing, video strategy calls in your time zone and the same monthly KPI reporting UK clients receive. Cardiff and South Wales businesses get face to face meetings on top of that.
How does the monthly SEO consultancy service work, and how do you report?
The monthly SEO service runs on a rolling contract with no minimum commitment and no notice period, reviewed with you every month. Each month covers the planned work from your topical map, the technical and on page fixes, the content, the local SEO and the AI citation tracking, in the order the strategy sets rather than in a fixed quota. The report comes in plain language against the KPIs agreed at onboarding, covering rankings on the tracked list, impressions against your recorded baseline, calls and direction requests from your Google Business Profile, AI citations and enquiries, and you get the Search Console view itself so the numbers can be checked against the source.
How much does SEO cost in the UK?
SEO in the UK is normally sold as a monthly retainer, and the prices UK agencies publish spread from a few hundred pounds a month for a single location campaign to several thousand for a contested national one. Ours start at £399 a month for Local SEO, £699 for Full service and £1,495 for the Niche programme, all excluding VAT. Regulated and specialist sectors sit on a separate scale, so accountancy practices start at £750 a month. What a UK business should expect to pay, and why the range is so wide, is set out in our guide to SEO costs in the UK.
How soon can I see results from SEO?
The engagement letter commits to ranking and impression movement by month three, AI citations and commercial rankings by month six, and the niche position by month twelve. Those three milestones are each measured against a baseline recorded before any work starts. Miss month three or month six and you leave with no penalty and no notice period. A new domain, a penalised site or a heavily contested national term takes longer than that, and we say so on the call rather than after you have signed.

Ready To Book An SEO Strategy Call And Stop Losing Enquiries You Never See?

You leave with your niche scored, the businesses ranking above you named, and an honest read on which of them you can realistically pass and roughly how long that takes. Thirty minutes, no charge and no pitch deck. You keep all of it whether you hire us or not.

True SEO Consultants Ltd, Startup Stiwdio, University of South Wales, 86-88 Adam Street, Cardiff, CF24 2FN. Company number 16563516.

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We regularly publish blogs & case studies that could help you learning effective SEO strategy to outrank your competitors. Search Engine Ranking Position (SERP) is all about presenting quality content through a well-optimised website. There are secrets and bespoke tips to gain website rank.