SEO Consultant in Cardiff Helping UK Businesses Rank, Convert and Grow
Bespoke SEO consultancy
True SEO provides bespoke SEO consultancy for professional service providers, local businesses, and trades that need more than basic rankings.
Choose your next SEO step
Strategy aligned with your business plan
As your SEO consultant, we align your website with your business plan, business model, target customers, and growth goals, then use a monthly SEO consultancy service to improve organic traffic, organic rank, authority, visibility, and lead quality.
The right fit for service-led growth
Our approach is tailored for accountants, business coaches, solicitors, local traders, and trade-based businesses that rely on strong search visibility within their target area, but do not want a typical agency selling hourly tasks or random SEO activity.
SEO for Google, Bing and AI search
Rank where your next qualified lead starts searching
True SEO helps your business build visibility across Google, Bing, ChatGPT, Copilot, AI Overviews, local search, service pages, blog content, directories and Google Business Profile. A website is only the starting point. Ranking in the right places is what turns visibility into enquiries, enquiries into customers, and customers into revenue.
One connected strategy
Built around rank, authority and leads
Search platforms
We strengthen visibility across Google, Bing, ChatGPT, Copilot, AI Overviews and search-led discovery platforms.
Commercial keywords
We identify which services, locations, customer problems and buying-intent keywords need to rank.
Authority signals
We build topical authority through service pages, blog content, internal structure and clear search intent coverage.
Lead flow
We connect rankings with enquiries by improving visibility where qualified customers are already searching.
How we turn a website into a wider search presence
We do not treat SEO as isolated blogs or technical tasks. We connect your business plan, target locations, service demand, competitor gaps and customer search behaviour into one bespoke SEO strategy.
Find what must rank
Services, locations, problems and keywords with real commercial value.
Study competitor gaps
Where competitors win, where they are weak, and where your opportunity sits.
Build bespoke strategy
Content, local SEO, technical SEO and authority work planned together.
Grow qualified enquiries
Visibility turns into search demand, enquiries, customers and revenue.
SEO service with business coaching value
Increase visibility with professional supervision
True SEO is not just another SEO agency. Your SEO strategy is supervised by a Certified Business Coach, so every ranking move is connected with commercial positioning, competitor outranking, lead quality and business growth.
Book a Free SEO Growth MeetingSupervised by Certified Business Coach
SEO decisions are guided by business direction, not just keyword reports.
Not just another SEO agency
We connect rankings, competitors, conversion and revenue intent into one plan.
SEO service + FREE Business Coach Delivery
You get SEO execution with business-led supervision included in the delivery.
Build visibility where buyers now search
We connect organic SEO, AI search readiness, competitor analysis, website performance and content strategy so your business can appear in the places customers check before they enquire.
One supervised strategy can change your search position
Under business-led SEO supervision, your website is not optimised randomly. We focus on the keywords, pages, offers and search journeys that help you outrank competitors and attract better enquiries.
Be seen before your competitors are chosen
Better visibility means more than traffic. It means appearing for the right searches, strengthening trust, improving conversion paths and giving Google, Bing and AI platforms a clearer reason to understand, rank and reference your business.
The institutions, partners and networks that stand behind True SEO
Trust in SEO should be checkable, not claimed. True SEO can point to each of these relationships by name: a weekly business referral network in South Wales, a platform-level role with a major UK ecommerce platform, and a working tie to the University of South Wales, where the consultancy is based inside the university’s founder programme. Here is who vouches for the work, and why each one matters for your rankings.
The person behind the method
Mohammad A Mahmud, Founder and SEO Consultant
Mohammad has worked in search since 2010, more than fifteen years. He is a Chartered Certified Accountant, qualified through the ACCA, and holds an MSc from the University of South Wales, so a project opens with the numbers an owner actually cares about, then earns the rankings around them.
His specialism is semantic SEO and topical authority, the content-first method developed by Koray Tuğberk Gübür. Mohammad trained in that method and stays an active member of Koray’s Holistic SEO community, where patent-led ranking theory gets pressure-tested. In plain terms, he studies how Google’s ranking system behaves and builds for it. That accountancy grounding is also why our SEO for accountants speaks the language of compliance, client trust and fee growth. Read Mohammad’s full professional background.
Vetted by other businesses
True SEO is vouched for by serious UK businesses, in person, every week
Every week in Cardiff, True SEO sits in the Quinnel Chapter of BNI South Wales, a closed room of established local firms. A seat there is earned, not bought. These owners refer work to people they trust with their own clients, and they refer True SEO. Being chosen by that calibre of business is a trust signal no directory listing can match.
That same room is exactly who we build for. Most small businesses do good work and stay invisible, because their SEO is never tied to how they actually make money. Our Niche Marketing SEO Blueprint fixes that first. It locks your SEO to your business model, your most profitable services and your real buying customers, then maps how to grow that visibility everywhere your buyers look, across Google, Bing, AI Overviews and local search.
Member of the BNI Quinnel Chapter
Mohammad meets the Quinnel Chapter of BNI South Wales every week and speaks for its Marketing Power Team. A seat is earned, and members are vouched for in person by other vetted local businesses. That is referral trust no backlink can buy, and it keeps the consultancy close to the owners it serves.
Strategic SEO consultant to Shopwired
Shopwired is a major UK ecommerce platform and a direct rival to Shopify. Mohammad works at platform level as its strategic SEO consultant, advising the Shopwired team and merchant brands as the platform builds out its own SEO service. That gives our ecommerce SEO current, hands-on experience of ranking online stores at scale.
Associated with the University of South Wales
Our founder is a University of South Wales alumnus, holding an MSc from the university, and True SEO keeps a working association with it today. The link keeps our methods close to current research and to a pipeline of analytical graduate talent here in Wales.
Member of Startup Stiwdio at USW
True SEO is built inside Startup Stiwdio, the University of South Wales founder programme, and our registered office sits within it at 86-88 Adam Street in Cardiff. The business has been mentored and pressure-tested by the programme since it was founded in July 2025. You can read the story behind the consultancy on our About page.
Out in the community
We teach this work, not only sell it
True SEO ran a hands-on SEO workshop at the University of South Wales Newport campus, walking founders and students through how real search visibility gets built. Standing in front of a room of business owners is the same instinct that keeps us in the BNI chapter every week: explain the method, prove it, then earn the work.
SEO Consultancy Services
One consultancy. Every SEO service your growth needs.
True SEO is a Cardiff semantic SEO consultancy. We work as your search, growth and visibility mentor, not an agency selling a set number of blogs or posts. Every service below is built into one business-led strategy.
Strategy, search and growth in one teamSEO Consultancy Process
Our SEO Consultancy Process
True SEO follows a compact, business-led process that starts with research, moves into strategy and execution, then continues with regular optimisation across web search, AI search, social positioning and content performance.
One process. Three clear phases.
We avoid random SEO tasks. Every stage is connected to your business model, competitors, search visibility, lead quality and long-term organic growth.
We don’t bill for hours. We deliver KPI-driven results. Book a Free SEO Consultancy MeetingUnderstand your business, market and website
We start by collecting the right information, studying your market and finding the issues that affect rankings, visibility and lead generation.
Create the strategy and optimise the website
We connect your SEO plan with revenue, service priorities, topical authority, content positioning and lead conversion.
Keep improving visibility, authority and leads
We continue improving your website for web search, AI search, LLM visibility, social authority and blog performance.
Process standards built into every project
Ready to see how this SEO process would work for your business?
Book a free SEO consultancy meeting and we will help you understand your current website position, competitor gaps, ranking opportunities and the best route to stronger organic visibility.
We don’t bill for hours. We deliver KPI-driven results.Why choose True SEO?
Why True SEO is the best choice for businesses that want ranking, leads and commercial growth
True SEO does not treat SEO as a checklist of blogs, backlinks and reports. We work like a business-minded SEO consultancy, connecting your website, content, technical setup, competitors, search intent and lead funnel into one growth-focused strategy.
Tasks first, business second
Many SEO providers focus on deliverables because they are easy to package, but deliverables alone do not always create stronger search authority, better enquiries or commercial advantage.
Generic blogs
Content may be published without a clear topical map, search intent or lead purpose.
Hourly activity
The client pays for time spent instead of a clear path towards KPI-driven progress.
Surface reports
Reports may show movement, but not always what changed commercially.
SEO activity without enough direction
Work gets delivered, but the link between ranking activity, customer intent, competitor pressure and lead generation can stay weak.
Busy output. Limited clarity.
The website may receive updates, but the business owner may still be unsure how SEO is helping them compete, rank and win better enquiries.
Strategy, KPIs and commercial outcomes first
We do not bill for hours. We build SEO around KPIs, competitor gaps, search authority, qualified enquiries and measurable business growth.
Business model first
We identify the services, locations and customer problems that should drive revenue.
Competitor intelligence
We study why competitors rank, where they are weak and how your website can overtake them.
Semantic SEO depth
We build topical authority using entity-led content, service pages, clusters and internal linking.
Lead-focused execution
Technical SEO, content, local SEO, AI visibility and conversion flow work together.
A consultancy-led SEO growth system
Your SEO strategy is aligned with your business plan, commercial keywords, local and national opportunities, and the search platforms where customers now make decisions.
Higher visibility. Better leads. Stronger market position.
True SEO helps your business improve organic rankings, build authority, compete across Google, Bing and AI search, and turn search visibility into qualified enquiries.
The real reason True SEO stands out: we do not sell SEO as a list of tasks. We connect strategy, technical SEO, semantic content, competitor analysis, local visibility and conversion thinking so your website can compete harder for the leads your business actually wants.
SEO pricing options
Our Price Starts as Low as £399
The final cost of search engine optimisation depends on the volume of work, your website condition, location coverage and the competitiveness of your target keywords. These are the three most popular options customers prefer to start with.
A practical entry point for local SEO, Google Business Profile optimisation and local search visibility.
Web Design / Redesign
Ideal for businesses that need a fast, responsive and search-ready website before monthly SEO work begins.
- 2 weeks delivery
- Technical SEO done
- Search rank ready
- Fully responsive
- Fully optimised
- Fast loading
- Premium images
Monthly SEO Service Package
Best for businesses that want regular SEO execution, content improvement, ranking growth and competitor-focused optimisation.
- SEO audits
- On-page SEO
- SEO copywriting
- Off-page SEO
- Blog optimisation
- Keyword ranking focus
- Competitor outranking plan
Local SEO Monthly Pack
Suitable for local businesses that need stronger Google Business Profile visibility, citations and local ranking signals.
- Google Business Profile rank focus
- Premium graphics
- Citations
- Reviews and replies
- Continuous rank tracking
- Social rank signal creation
- Off-page SEO
Bespoke SEO
Outranking your competitors needs a plan built for you
The packages above are a starting point. To overtake the specific firms ranking above you, your SEO has to be shaped around your market, your margins and the keywords that actually win you work. A bespoke plan does that. We study the competitors holding the positions you want, find the gaps they have left open, and scope the exact work that closes them. Tell us the goal and we will send a quote.
Organic SEO takes effort, time and patience
There is no instant route to strong first-page visibility. Organic SEO works best when your website, content, technical setup, local signals and authority are improved consistently. We strongly suggest spending time learning our work process and understanding the deliverables we make. Feel free to reach out for any clarification before choosing a package.
UK based industries we specialise in
Industries we serve with our SEO Consultancy Service
True SEO supports UK accountants, financial advisers, solicitors, healthcare and dental clinics, hotels, e-commerce stores, automotive firms, luxury brands, letting and estate agents, and professionals building personal authority. Our consultancy works best where search visibility, trust, local presence and lead quality directly affect revenue.
Accounting
We ranked 15 accountants in the UK
Technical pages and trusted content across tax, bookkeeping, payroll, VAT and cloud accounting.
Financial Advisers
Trust-led visibility for advisers
Compliant, authority-building content for IFAs, mortgage and wealth advisers that earns qualified enquiries.
Law Firm
Solicitors trust our SEO direction
Clear service intent and compliant content for family, property and dispute resolution practices.
Healthcare
Clinics, care homes, aesthetics and chiropractors
Local lead generation, trust signals and patient-focused service pages with Google Business Profile optimisation.
Hospitality
Specialist hotel SEO service
Booking visibility through local proximity signals, destination content and location pages.
One consultancy method, adapted to each industry
We do not use the same SEO plan for every business. We study the industry, buyer journey, trust signals, local demand and commercial keywords before building a route to stronger organic visibility.
Understand the service, customer and buying intent
Map competitors, content gaps and local visibility signals
Build topical authority, trust and lead-focused pages
Optimise for Google, Bing, AI search and qualified enquiries
Dental
Fast local visibility for dentists
Nearby searches, fast site performance, local citations and treatment service pages patients look for.
E-commerce
Advanced strategy for online stores
Product taxonomy, collection pages, schema and conversion-led search strategy by margin and intent.
Letting & Estate Agents
First-position local property search
Area landing pages, local map signals and AI visibility that win landlord, vendor and tenant searches.
Automotive
Automotive search ranking
Local service searches and high-value keywords for garages, MOT centres and repair brands.
Luxury Brand
Brand perception and exclusivity
Exclusivity, premium user experience and high-intent visibility, not standard e-commerce SEO.
Personal Branding
Reputation, visibility and digital leadership
Authority content and organic visibility for consultants, brokers and founders that turns traffic into clients.
We also support DIY SEO under expert mentorship
Some businesses want to understand SEO before committing to managed consultancy. We support DIY SEO through mentoring, practical direction and clear search strategy, so owners and internal teams make better decisions while staying guided by an experienced SEO consultant.
Discuss Your Industry SEO PlanAccountancy SEO projects
Technical, trust-led content across tax, bookkeeping, payroll, VAT and cloud accounting services.
Customer testimonials
What clients say after working with True SEO
True SEO works with business owners who want search visibility, rankings, leads and measurable commercial growth. These client reviews show how our SEO consultancy connects strategy, content, technical work and local visibility with business outcomes.
Businesses served across the UK
Supporting accountants, letting agencies, service businesses, local brands and growth-focused companies with organic SEO and digital strategy.
Buhir Rafiq MAAT
Practice Principal, RX Virtual Finance LTD & Total Books Accountants LTD
True SEO and Mohammad are the hands down the best SEO experts I’ve worked with in 15 years. They ranked me top of Google, featured snippets, AI search and organic SERPs for 30+ super competitive keywords within three months. With an expertly executed site build, onsite coding, content plan, and semantic SEO process. Their honesty, expertise, and results are priceless. The ROI is a no brainer! I’m excited to start digital marketing for my next two businesses with them.
Adil Ayub
Managing Director of Lets Rent Bristol, Bristol-based Letting Agency
We’ve had an exceptional experience working with this SEO agency. Their attention to detail and depth of knowledge in search engine optimisation is second to none. They’ve helped us improve our Google rankings, increase organic traffic, and build a proper digital marketing strategy focused on real lead generation, not vanity metrics. Their technical SEO, content optimisation, and local SEO work have made a measurable difference to our business. Professional, transparent, and genuinely invested in delivering results. If you’re serious about improving your online visibility and working with a results-driven SEO company, these are the people to speak to, True SEO.
Want to see what clients say on Google?
Read more Google reviews and see why UK businesses choose True SEO for organic SEO, local SEO, content strategy, technical SEO and lead-focused growth.
SEO outcomes for growing businesses
What can we achieve for your business with SEO?
True SEO helps your business improve search visibility, website quality, targeted traffic, brand presence and lead conversion through organic SEO, competitor research, technical optimisation, content strategy and conversion-focused website improvements. SEO takes time, but the right strategy can turn your website into a stronger source of qualified enquiries.
Get clear advice on rankings, traffic, content, competitors and lead flow.
From better rankings to better enquiries
Increased Search Visibility
A content-driven organic SEO strategy helps your website compete for valuable search terms, improve Search Engine Ranking Position and appear in front of people already looking for your services.
Increased Traffic
Organic SEO helps your pages rank for targeted queries, bringing more relevant visitors to your website. We also improve titles, descriptions and page relevance to support stronger click-through rates.
Enhanced Website Quality
A stronger website helps users find answers faster. We improve speed, structure, user experience, content clarity and conversion pathways so visitors can understand your offer and take action.
Faster Return on Investment
SEO can become a high-value marketing channel when rankings, traffic and conversion are measured together. We focus on work that can support enquiries, turnover and a clearer return from digital marketing spend.
Better Digital Presence
Ranking for a wider set of targeted keywords builds brand visibility and customer trust. When SEO and social media positioning work together, your business becomes easier to discover and remember.
Boost Business Profitability
Organic SEO supports profitability by improving visibility, user experience, lead quality and customer conversion. Stronger search presence can also support expansion into related services, products and locations.
Ready to find out what SEO can achieve for your business?
Book a free SEO consultation and we will help you understand your current search position, competitor gaps, website issues and the best route to stronger organic visibility.
Experience, expertise, authority and trust
True SEO’s journey from Cardiff to national SEO consultancy
True SEO is a specialist B2B SEO and digital marketing consultancy based in Cardiff, serving small and medium-sized businesses across the United Kingdom. Our work is built around organic SEO, semantic SEO, local SEO, Google Business Profile optimisation, content strategy and ethical search visibility that aligns with search engine quality principles.
Organic SEO takes time, but a well-built search presence becomes harder for competitors to challenge. That is why we focus on sustainable visibility, content depth, technical quality, user experience and business-led growth instead of short-term shortcuts.
See the story, method and people behind our SEO consultancy.
Built in Cardiff, trusted by UK businesses
Experience
Our founder’s background combines SEO delivery, finance analysis, business consultancy and digital growth work for brands, start-ups and service businesses.
Expertise
We use technical SEO, semantic SEO, content strategy, local SEO, backlinks, social positioning and conversion thinking as one connected growth system.
Authority
Our approach is influenced by entity-based SEO, knowledge graph thinking and holistic search principles, including the work of Koray Tugberk Gubur.
Trust
We rely on ethical organic SEO, clear strategy, Google and Bing friendly methods, content quality and measurable business outcomes.
The story behind starting an SEO agency in the UK
True SEO was founded by Mr. Mohammad A Mahmud, a Chartered Certified Accountant and digital marketing professional with 15-plus years of SEO and digital consultancy experience. His background in finance, business analysis and search marketing shaped True SEO into a consultancy that connects rankings with business outcomes.
Before building True SEO, Mohammad worked as an SEO consultant for international search engine optimisation agencies and supported brands and start-ups with digital search ranking, visibility and brand development. He was also inspired by Koray Tugberk Gubur, the founder of Holistic SEO, whose semantic SEO thinking helped strengthen his long-term approach to search.
Our core strength is organic search engine optimisation
Helpful content updates and search quality changes show why sustainable SEO matters. True SEO uses a content-driven and semantic approach that helps websites build topical authority, improve search relevance, strengthen trust and compete for meaningful ranking positions over time.
We have helped businesses grow through organic SEO, local SEO, social media presence and Google Business Profile optimisation. The method is slower than shortcut-based SEO, but it is designed to protect long-term visibility and support steady business growth.
SEO consultancy FAQs
Questions business owners ask before choosing an SEO consultant
These answers explain how True SEO approaches SEO consultancy, monthly optimisation, WordPress SEO, AI search visibility, rankings, leads and business-focused performance.
Need a direct answer for your website?
Speak to True SEO about your rankings, competitors, technical issues, content gaps and lead generation plan.
Contact Us
01What does an SEO consultant do for a business website?
An SEO consultant improves how your website attracts, ranks and converts organic traffic from search engines and AI search platforms. At True SEO, we review your business model, target customers, service value, website structure, technical SEO, content gaps, competitors, keyword intent and conversion journey. We then create a bespoke SEO strategy that connects search visibility with business growth, so every action supports enquiries, leads and revenue.
02Why should I choose SEO consultancy instead of a typical SEO agency?
SEO consultancy gives you strategy-led direction instead of random monthly SEO tasks. True SEO works as a growth-focused SEO consultant, not an hourly agency selling disconnected activity. We align your website SEO with your business plan, target audience, service locations, KPIs and lead generation goals. This means your organic rank, authority, visibility and content structure are improved with a clear commercial purpose.
03Who are your SEO consultancy services suitable for?
Our SEO consultancy services are suitable for professional service providers who rely on online visibility to win customers. We work with accountants, business coaches, solicitors, local traders, consultants, clinics, service-based businesses and UK companies that want stronger organic traffic and better lead quality. Each SEO plan is tailored around your services, location coverage, target customers, competitors and business growth goals.
04How does monthly SEO consultancy service work?
A monthly SEO consultancy service gives your website consistent strategic improvement instead of one-off SEO fixes. True SEO reviews performance, identifies ranking opportunities, updates content, strengthens internal linking, improves technical SEO, monitors competitors and tracks KPIs each month. The aim is to improve organic traffic, organic rank, search authority, visibility and enquiries while keeping every SEO execution aligned with your business model.
05Can SEO consultancy help my website rank on Google, Bing and AI search engines?
SEO consultancy can help your business improve visibility across Google, Bing, ChatGPT, Copilot, AI Overviews, local search results, business profiles, service pages and content-led search journeys. True SEO identifies what needs to rank, where your customers search, how competitors gain visibility and which content or technical signals need improvement. This builds a stronger search footprint across multiple platforms.
06Do you offer SEO consultancy for WordPress websites?
Yes, True SEO offers WordPress SEO consultancy for businesses that want better rankings, cleaner structure, stronger content and improved technical performance. We review WordPress indexing, crawlability, site speed, Core Web Vitals, page structure, service pages, blog content, internal links, schema, plugins and conversion paths. The goal is to make your WordPress website easier for search engines, AI platforms and customers to understand.
07How do you measure SEO consultancy success?
SEO consultancy success is measured through business-focused KPIs, not just ranking reports. We track organic traffic, keyword movement, organic rank, qualified enquiries, service page visibility, lead quality, conversion actions, Google Business Profile performance, content growth and competitor movement. Rankings and visibility matter, but the real target is regular lead flow that helps your business convert attention into revenue.
08How soon can I see results from SEO consultancy?
SEO consultancy usually starts showing early movement within a few months, but stronger business results depend on your website condition, competition, location, content depth, technical issues and authority level. True SEO focuses on steady growth through technical fixes, content improvement, topical authority, competitor gap analysis, local SEO signals and conversion-focused updates. The aim is not quick vanity traffic, but long-term visibility and lead generation.
Still unsure which SEO route fits your business?
Contact True SEO and get practical guidance on your website, rankings, competitors, content gaps and lead generation plan.
We are the first in the UK to unveil – SEO Blueprint (No one dared before)
The Niche Marketing SEO Blueprint
Want to attract clients without waiting for referrals? The Blueprint is a one-off, tailored SEO plan that shows you how to rank your service niche in Google and build a steady pipeline of enquiries
90 days SEO action Plan + Full Keywords & Competitors Research + 12 Months Roadmap
Delivered in just 7 business days with lifetime support.
Latest from The Blog
We regularly publish blogs & case studies that could help you learning effective SEO strategy to outrank your competitors. Search Engine Ranking Position (SERP) is all about presenting quality content through a well-optimised website. There are secrets and bespoke tips to gain website rank.
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SEO Opportunity – How Can UK Accountants Win the “Childcare Accountant” Niche?
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SEO for Financial Advisors: The Complete Guide to Ranking, Leads, and Trust
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