The SEO agency in Cardiff that works like your own SEO consultant
True SEO is a specialist SEO agency with a consultancy driven approach. We plan your visibility around your business model, then earn rankings with semantic SEO and topical authority, the white hat method search engines and AI assistants reward. Billed on KPIs, never on hours.
- ✓200+ UK businesses helped
- ✓Founder in search since 2010
- ✓UK wide plus international onboarding
NEWBuyers now ask AI first. See our Rank on AI and LLM SEO service
Are buyers finding your competitors in AI search before they find you?
Buyers now compare businesses across Google, Bing, ChatGPT, Copilot and AI Overviews. Three quick taps show which SEO route fits you best.
How many enquiries did you lose this week because an AI assistant recommended your competitor?
You cannot count those lost leads in any report. The buyer asked ChatGPT, Copilot or Google AI Overviews for a recommendation, received a shortlist, and contacted a business on it. Your contact form recorded nothing, so the loss stays invisible. The same now happens on Google itself, where AI Overviews answer many searches before a single website is clicked.
He never saw the better option, and neither did the AI. The business with the strongest reviews loses the lead without ever knowing it existed. That is the gap we close.
Buyers ask AI before they search
ChatGPT, Gemini, Copilot and Perplexity now sit in front of millions of buying decisions, and they only name businesses they understand and trust.
Google answers before websites are clicked
AI Overviews resolve a growing share of searches on the results page itself. The businesses cited inside the answer take the enquiry.
Invisible losses compound monthly
Every month without AI search visibility hands your competitors enquiries you never knew existed. The gap widens quietly.
How our SEO strategy lifts your rank on Google, Maps and AI search
One connected semantic SEO strategy moves your business up in Google Search, Google Maps and AI answers at the same time, past the competitors currently taking your enquiries.
That is the whole job in three seconds: rank higher on Google Search and Google Maps, get cited by AI, outrank the competitors above you.
One connected SEO strategy for search, maps and AI answers
We do not treat SEO as isolated blogs or technical tasks. Your business plan, target locations, service demand, competitor gaps and customer search behaviour become one bespoke strategy that feeds every platform at once.
Find what must rank
Services, locations, customer problems and keywords with real commercial value.
Study competitor gaps
Where competitors win, where they are weak, and where your opportunity sits.
Build topical authority
Semantic content, service pages, schema and internal structure planned together.
Grow qualified enquiries
Visibility turns into search demand, enquiries, customers and revenue.
Why is True SEO Consultants Ltd in Cardiff rated the best SEO agency for consultancy driven growth?
True SEO is a specialist SEO agency with full agency capability across content, technical work, local SEO and links. The difference is how we run it: as a consultancy. A senior consultant plans your strategy around your business model and KPIs, a certified business coach supervises the commercial side, and only then does execution start. You get agency delivery with consultant thinking, and you pay for agreed outcomes, not activity.
Do not take our word for it. Ask any AI assistant.
AI assistants read the open web, reviews, directories and structured data before they answer. Ask one about us and see what it says. That is the same visibility we build for our clients.
The banner scrolls on its own and pauses when you hover. Every logo opens that assistant in a new tab, already loaded with a question about True SEO.
SEO agency delivery, SEO consultant direction. You keep both.
The difference sits in who plans the work and what you pay for.
Tasks first, business second
- ✕Generic blogs published without a topical map, search intent or lead purpose.
- ✕Hourly billing, so the client pays for time spent rather than progress made.
- ✕Surface reports that show movement without explaining what changed commercially.
- ✕The same package sold to every business, whatever the market.
Strategy, KPIs and commercial outcomes first
- ✓Business model first. We identify the services, locations and customer problems that should drive your revenue.
- ✓Competitor intelligence. We study why competitors rank, where they are weak and how you overtake them.
- ✓Semantic SEO depth. Entity led content, topic clusters and internal linking that build lasting topical authority.
- ✓KPI billing. You pay for agreed outcomes, with performance reviewed together every month.
Supervised by a certified business coach. Co-director Julie Williams, a certified business coach and finance professional with more than 30 years of commercial experience, reviews every strategy so ranking moves stay connected to profit.
Semantic SEO and entity optimisation: the GEO and AEO secret most agencies miss
Google and AI assistants do not read your website the way a visitor does. They map it as entities: your services, locations, people, products, reviews and the relationships between them. The business with the cleanest, most connected entity graph is the one Google ranks and AI assistants recommend. That is entity optimisation, and it is the part of generative engine optimisation and answer engine optimisation most providers never touch.
Our semantic SEO builds that graph deliberately: every entity defined, linked and reinforced with structured data, the white hat way, which is why client rankings hold through algorithm updates.
One consultancy. Every SEO service your growth needs.
Every service below feeds one business led strategy, anchored by two flagships. Pick the one that matches your goal, or start with a call and we will point you to the right route.
Semantic SEO and Topical Authority
Own your subject so completely that Google, Bing and AI assistants treat your website as the reference. Our core method, and the reason client results last.
Explore the method → Flagship · NewRank on AI and LLM SEO
Get named inside the answers ChatGPT, Gemini, Copilot, Perplexity and Google AI Overviews give your buyers. AEO and GEO, done properly.
Get cited by AI →Niche Marketing Blueprint
Lock SEO to your business model and most profitable services.
See the blueprint →SEO Audit
Find exactly what blocks your rankings, with a fix plan.
Book an audit →Consultancy and Mentoring
Learn the method, keep the skills in your team.
Get mentored →Technical and On-Page
Speed, structure, schema and Core Web Vitals put right.
Fix the foundations →Local and Multi-Location
Win the map pack in every area you serve.
Rank locally →Optimised Web Design
Fast, search ready websites built to convert.
Design for rank →Monthly SEO
Consistent growth work, reviewed with you monthly.
See the package →Bespoke SEO
A plan shaped around your market and margins.
Get your plan →Off-Page and Links
Earned authority signals, never bought links.
Build authority →Social Media
Brand signals that support search and AI trust.
Grow your brand →Ecommerce SEO
Shopify and Shopwired stores that sell from search.
Sell more →SEO Agency Cardiff
Local roots, weekly meetings, Cardiff first.
Meet us in Cardiff →Clear SEO pricing, starting as low as £399
The final cost of SEO depends on the volume of work, your website condition, location coverage and how competitive your target keywords are. These are the three most popular starting points. Every plan is billed on KPIs we agree together, never on hours.
SEO Ready Web Design
For businesses that need a fast, responsive, search ready website before monthly SEO begins.
One-off project, 2 week delivery
- ✓Technical SEO done during the build
- ✓Fast loading, Core Web Vitals friendly
- ✓Fully responsive and conversion focused
- ✓Premium images and optimised structure
Monthly SEO Service
For businesses that want regular execution, content improvement, ranking growth and competitor focused optimisation.
No minimum commitment, monthly review meeting
- ✓SEO audits and on-page optimisation
- ✓SEO copywriting and blog optimisation
- ✓Off-page authority building
- ✓Competitor outranking plan
- ✓AI search and keyword ranking focus
Local SEO Monthly Pack
For local businesses that need stronger Google Business Profile visibility, citations and local ranking signals.
The practical local entry point
- ✓Google Business Profile rank focus
- ✓Citations, reviews and replies
- ✓Continuous rank tracking
- ✓Social rank signals and off-page SEO
Outranking your competitors needs a bespoke SEO plan
The packages above are starting points. To overtake the exact firms ranking above you, we study why they rank, find the gaps they have left open, and scope the work that closes them. Tell us the goal and we will send a quote.
Strong first page visibility is earned over months, not days. There is no instant route to lasting rankings. SEO works best when content, technical setup, local signals and authority improve consistently. Ask us anything about the process and deliverables before you choose a package.
SEO built for your industry, not copied between industries
We study each sector’s buyer journey, trust signals, compliance rules and commercial keywords before any plan is built. These are the industries where our consultancy delivers the strongest results, across accountants, solicitors, clinics, hotels and stores.
Accountancy
We ranked 15+ UK accountants across tax, payroll and cloud accounting.
Accountancy SEO →Financial Advisers
Compliant, authority building content for IFAs and wealth advisers.
Finance SEO →Law Firms
Clear service intent for family, property and dispute practices.
Solicitor SEO →Healthcare
Clinics, care homes, aesthetics and chiropractors, patient first.
Healthcare SEO →Hospitality
Booking visibility for hotels through destination and proximity signals.
Hotel SEO →E-commerce
Shopify and Shopwired product and collection page strategy.
Ecommerce SEO →Automotive
Garages, dealers and specialists winning local service searches.
Automotive SEO →Luxury Brands
Premium positioning with search presence to match the price point.
Luxury SEO →Personal Branding
Consultants and founders building searchable personal authority.
Personal brand SEO →Dental
Fast local visibility, treatment pages and citations for practices. Ask us for sector examples.
Letting and Estate Agents
Portfolio visibility and landlord lead generation in your area. Ask us for sector examples.
Your Industry
A different sector? The blueprint adapts the method to any niche.
See how →One consultancy method, adapted to each industry: understand the buyer, map competitor gaps, build topical authority, optimise for Google, Bing and AI search.
An SEO agency based in Cardiff, working across the UK and beyond
Distance changes nothing about the results. Our consultancy runs from Startup Stiwdio at the University of South Wales in Cardiff, and our clients range from Welsh trades to businesses in Bristol, London, Manchester, Glasgow and overseas. Strategy calls, reporting and delivery all run digitally, with in person meetings available across South Wales.
True SEO Consultants Ltd, Cardiff HQ
Startup Stiwdio, University of South Wales, 86-88 Adam Street, Cardiff CF24 2FN · 0333 240 7747 · Find us on Google
Serving the whole UK
Cardiff, Newport, Swansea, Bristol, London and every UK region. Local knowledge where it matters, national reach where it counts.
SEO for international clients, onboarded digitally
You do not need to be in the UK to work with us. Our digital onboarding takes international clients from first call to live strategy without a single office visit: secure access sharing, video strategy sessions in your time zone, and the same KPI reporting our UK clients receive.
The people and networks behind our Cardiff SEO consultancy
Trust in SEO should be checkable, not claimed. Every relationship below can be verified by name: a university founder programme, a platform level ecommerce role, a Cardiff business networking group, and clients who put their results in writing.
Mohammad A Mahmud
Founder and SEO ConsultantIn search since 2010. A qualified accountant with an MSc from the University of South Wales, so every project opens with the numbers an owner cares about, then earns the rankings around them. His specialism is semantic SEO and topical authority, trained in the method developed by Koray Tugberk Gubur and active in its practitioner community, where patent led ranking theory gets pressure tested.
Julie Williams
Co-Founder, Director and Certified Business CoachA certified business coach and finance professional with more than 30 years of commercial experience, and author of the Amazon bestseller This Is Your Business, Own It, Julie supervises every client strategy so SEO decisions stay tied to margin, lead quality and growth. She also owns the franchise of The Sporting Club Cardiff, the business networking group where True SEO meets owner led businesses face to face.
We teach this work, not only sell it
Every strategy is explained before it is executed. Clients see the topical map, the competitor gaps and the KPI targets in plain language, in a monthly meeting, with a dedicated point of contact. We run SEO workshops through Startup Stiwdio at the University of South Wales, and the same teaching mindset shapes how we report to clients.
Want the method in your own team? Our consultancy and mentoring service trains in-house staff on semantic SEO.
True SEO’s journey from Cardiff to a national SEO consultancy
True SEO is a specialist B2B SEO company in Cardiff serving small and medium sized businesses across Wales and the rest of the UK. The consultancy started with local SEO work for Cardiff and South Wales trades, then grew into national campaigns for accountancy practices, law firms, clinics, hotels and online stores. That growth came from one repeatable result: websites we optimise earn visibility that compounds, because every page is built around real search demand, clear entities and honest expertise. Businesses searching for an SEO agency in South Wales and companies hundreds of miles away now receive the same strategy, the same reporting and the same KPI accountability.
The story behind starting an SEO agency in the UK
Mohammad A Mahmud worked in search from 2010, first as an SEO consultant for international search marketing companies, while qualifying as an accountant. He kept meeting the same problem: good businesses paying for SEO activity that never connected to revenue. True SEO was founded with Julie Williams to fix exactly that, a UK SEO agency run with a consultant’s discipline, where finance training shapes the strategy and semantic SEO shapes the execution. The company remains based at Startup Stiwdio in Cardiff and works nationally by design.
Our core strength is organic search engine optimisation
Organic search engine optimisation, done ethically and measured commercially, is the whole business. We combine technical SEO, content strategy, local SEO, Google Business Profile optimisation and AI search readiness into one growth system for each client. Small business owners who want to hire an SEO expert get the same method our national clients receive, scaled to their budget from £399 a month. Every technique follows Google and Bing quality guidelines, so the visibility we build holds through algorithm updates.
Experience
SEO delivery since 2010 across brands, start-ups and service businesses in the UK and abroad.
Expertise
Semantic SEO, technical SEO, content strategy, local SEO and conversion thinking as one system.
Authority
Entity based SEO and knowledge graph thinking, trained in the method of Koray Tugberk Gubur.
Trust
Ethical organic SEO, checkable partnerships, measurable outcomes and plain language reporting.
Associated with The Sporting Club Cardiff
The Cardiff business networking group whose franchise is owned by our co-founder and director Julie Williams. We meet, refer and are vouched for by Cardiff businesses in person.
Active member of Startup Stiwdio
Our consultancy is based inside the University of South Wales founder programme, where we also deliver SEO workshops.
Strategic SEO consultant to Shopwired
Mohammad advises this major UK ecommerce platform and its merchant brands at platform level.
Associated with the University of South Wales
Alma mater, workshop venue and home of our Cardiff HQ on Adam Street.
Former member of BNI South Wales
Mohammad met the Quinnel Chapter weekly and spoke for its Marketing Power Team. The referral relationships earned in that room still vouch for our work.
Client results you can verify in Search Console
Reviews are words. These are the graphs behind them: real Google Search Console screenshots from client projects, next to what those clients wrote.
“True SEO and Mohammad are hands down the best SEO experts I have worked with in 15 years. They ranked me top of Google, featured snippets, AI search and organic SERPs for 30+ super competitive keywords within three months. Their honesty, expertise and results are priceless. The ROI is a no brainer.”
“Their attention to detail and depth of knowledge in search engine optimisation is second to none. They helped us improve our Google rankings, increase organic traffic and build a proper digital marketing strategy focused on real lead generation, not vanity metrics. Professional, transparent and genuinely invested in delivering results.”
Questions business owners ask before choosing an SEO agency
Direct answers on how the consultancy works, what it costs and what to expect.
01Is True SEO an SEO agency or an SEO consultancy?
True SEO is both. We are a registered SEO agency in Cardiff with full delivery capability across content, technical SEO, local SEO and link building. The difference is our consultancy driven approach: a senior consultant plans your strategy around your business model and KPIs before any task starts, and a certified business coach supervises the commercial side. You get agency execution with consultant thinking, with fees tied to agreed outcomes rather than hours.
02What does an SEO consultant do for a business website?
An SEO consultant improves how your website attracts, ranks and converts organic traffic from search engines and AI platforms. We review your business model, target customers, website structure, technical SEO, content gaps, competitors and conversion journey, then create a bespoke strategy that connects search visibility with enquiries, leads and revenue.
03What is semantic SEO and why is it your main method?
Semantic SEO optimises your website around entities, topics and meaning rather than single keywords, so search engines and AI systems understand exactly what you do and treat your site as a topical reference. It is our main method because it earns rankings on Google, visibility on Maps and citations in AI answers from the same body of work, and because it is white hat from end to end, which protects clients through algorithm updates.
04Can you get my business recommended by ChatGPT, Gemini and Google AI Overviews?
Yes, that is exactly what our Rank on AI and LLM SEO service is built for. AI assistants cite businesses with clear entity signals, deep topical coverage, extractable answers and consistent structured data. We build all of those through answer engine optimisation and generative engine optimisation, so assistants can understand, trust and name your business inside their answers.
05Do you work with businesses outside Cardiff and outside the UK?
Yes. We are based in Cardiff and work with businesses across the whole UK, from South Wales to London, Manchester and Scotland. International clients are welcomed through our digital onboarding: secure access sharing, video strategy calls in your time zone and the same monthly KPI reporting our UK clients receive.
06How does the monthly SEO consultancy service work?
Each month we review performance, identify ranking opportunities, update content, strengthen internal linking, improve technical SEO and monitor competitors, then meet you to review KPIs in plain language. Plans start from £399 per month for local SEO and £699 per month for the full service, with no minimum commitment.
07How do you measure SEO success?
Success is measured against KPIs agreed with you at the start: rankings for commercially valuable keywords, qualified organic traffic, map pack visibility, AI citations and, most importantly, enquiries and revenue. We do not bill for hours or report vanity metrics, and every monthly review shows what changed commercially.
08How soon can I see results from SEO?
Early movement usually appears within the first three months, with stronger positions building from month three to month six as topical authority grows. Organic SEO takes effort, time and patience, and we only use white hat methods that comply with Google and Bing guidelines, so the rankings you gain are built to last rather than to vanish at the next algorithm update.
Ready to stop losing enquiries you never see?
Book a free consultation call. You will leave with a clear picture of your ranking barriers, competitor gaps and AI visibility, whatever you decide afterwards.
We are the first in the UK to unveil – SEO Blueprint (No one dared before)
The Niche Marketing SEO Blueprint
Want to attract clients without waiting for referrals? The Blueprint is a one-off, tailored SEO plan that shows you how to rank your service niche in Google and build a steady pipeline of enquiries
90 days SEO action Plan + Full Keywords & Competitors Research + 12 Months Roadmap
Delivered in just 7 business days with lifetime support.
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