The first step of search engine optimisation is – On-page SEO. The word ‘On-Page’ represents ‘within the website’. Fixing all of the On-page errors and getting your website technically ready for Google are the main targets of On-page SEO. We offer professional website optimisation services to help you rank the website faster in search engines.
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Why On-Page SEO is Critical for Rankings?
You must understand how on-page SEO affects the overall ranking of your website. You need to know about the scope of technical SEO to evaluate your SEO agency and oversee the work. Technical SEO is CRITICAL and often bypassed by so-called ‘Micky Mouse SEO Experts’.
On-Page is the foundation
Search engines like Google and Bing prioritise relevance, authenticity, and helpfulness of content before bringing them on the SERP search result page. Optimisation strategies will not work if your website is not properly readable by the search engine. Alternatively, before doing promotions such as branding, link building,g and citations, you need to make the website GOOGLE FRIENDLY.
This is exactly what On-Page SEO targets.
What is On-Page & Technical SEO?
On-Page SEO focuses on optimizing individual web pages for content relevance, keyword targeting, and user experience to improve rankings. It includes:
✅ Optimized title tags, meta descriptions, and headers
✅ Keyword-rich, structured content tailored for search intent
✅ Internal linking strategies for improved site navigation
✅ Schema markup for rich results & enhanced search visibility
Technical SEO, on the other hand, ensures that your website is technically sound for search engines to crawl, index, and rank effectively. This includes:
✅ Website speed & Core Web Vitals optimization
✅ Mobile-friendliness & responsive design improvements
✅ Fixing crawling, indexing, and duplicate content issues
✅ Implementing HTTPS security & structured data
Without these core SEO elements, even the best content may fail to rank, leaving businesses invisible in search results.
Why Are Many Websites Struggling with Rankings?
Many website face SEO challenges mainly because of incomplete on-page SEO works. Below is a list we are sharing from our previous experience of more than 15+ years.
If your website is experiencing a traffic drop, you must re-examine your on-page SEO before applying any new rank optimisation strategies.
How does our SEO consultancy help with slow or no ranking?
As an expert Technical SEO consulting service, we provide data-driven solutions to help your business regain and improve rankings. Our SEO specialists will:
✅ Conduct in-depth SEO audits to diagnose site-wide technical issues
✅ Optimize On-Page SEO elements for better keyword rankings & engagement
✅ Fix crawlability & indexing errors using advanced SEO tools
✅ Enhance Core Web Vitals for improved user experience & search performance
✅ Provide Google penalty recovery services for ranking drops
✅ Optimise your website to pass on the core-web vital test.
We saved a UK website, which has been suffering from over 87% rank drop!
We took only 4 months to rank that back in Google!
In August 2024, a reputed e-commerce brand approached our expert UK-based SEO consultant team to advise on a massive Google rank drop. After a 7 days of thorough SEO audit, here are the facts we found:
- The website’s on-page errors were unfixed for more than a year.
- Search engine was having a crawlability error for poor web structure.
- Loading speed was significantly higher (more than 3 seconds).
- Contents were cannibalizing each other due to multiple uses of the same keyword phrases.
- The contents were not properly written (AI humanisation was not done).
- Internal linking were not up to the mark and there were orphan pages.
Overall, Google was treating the website as an unhelpful and not trustworthy. The brand got hit by Google’s August 2024 core update and helpful content update.
After applying our best SEO strategies, we could successfully reclaim the rank of the website in JUST 5 MONTHS.
So, what did we do?
- We made the website fast. Currently loading under 1.5 second
- We ensured easy crawlability to reduce Google’s crawl budget and faster indexing.
- We implemented our proven on-page SEO strategies which included making the webpages helpful by adding more semantically organized content
- keywords and blog optimisation.
- We did local SEO that gave a HUGE ranking BOOST.
The website experienced a MASSIVE rank and traffic boost last month. Here’s a performance report:
This is one of our success stories. There are a lot more!
Fix your on-page SEO
We guarantee you to fix all of your website’s on-page and technical errors. After making your website search engine friendly – you will see the results in 3 months.
How do we improve your website’s on-page SEO?
Improving on-page SEO performance represents:
As per Hubspot, 57% of marketers say on-page SEO is their top inbound marketing priority. Because proper on-page optimisation is not just about keywords—it’s about delivering high-quality, relevant content in a way that search engines and humans love. When a search engine crawls our website more frequently and in a faster way, it represents gaining the search engine’s trust.
And, increased traffic’s dwelling time indicates that the users love to spend more time on your website.
Google looks at content structure, metadata, internal linking and user experience when ranking a page. 75% of users never scroll past the first page of search results (Source: Backlinko), so On-Page SEO is key to ranking higher and more organic traffic.
Our On-Page SEO service targets these key areas
We will explain all of these with the hope that understand the deliverables of on-page SEO consultation.
What does it mean by title, description, and header optimisation?
A catchy title and description will increase your website’s Click Through Rate (CTR). A higher CTR represents a better chance of getting a click. More clicks represent that your website is valuable to the people. A study by Moz found that title tags under 60 characters tend to get higher CTR, while those with power words like “Best,” “Guide,” or “2024” improve click rates by up to 20%.
Similarly, optimising headings (H1 to H6) helps keep the flow of your content that directly contributes to dwelling time and lower bounce rate. Also, search engines perform skimming of your contents through a quick look at your headings (H1-H6). A proper heading optimisation will pass the positive ranking signal to Google.
While performing webpage titles optimisation, we keep it 50-60 characters to avoid truncation, include keywords naturally and make it appealing so that people gets motivated visiting your website.
We do exactly the same thing with your descriptions, which need to be relevant, appealing and in-depth, most importantly, it needs to fit within 160 characters. We also use actionable language within the description to make it lucrative to both readers and search engine.
While optimising headers, we apply semantic content strategies that bring N-grams and related keyword phrases within the content. This strategy helps gain topical authority, and gaining authority makes your search engine rank better than your competitors.
What involves in URL optmisation?
Search engines prefer clean URLs, which are easily readable and short. For the readers, a shorter and meaningful URL will increase the chance of getting a click by 20% (Backlinko). SEO experts such as Koray Tugberk, Brian Dean and Matt Digitty believe that having a simple and shorter URL structure will increase search engine crawlability and reduce Google’s time crawling budget for a website, which are a significantly positive for ranking.
Google prefers URLs that are closer to the root domain (e.g., example.com/seo-tips) rather than nested URLs (e.g., example.com/blog/2024/seo-tips/how-to-optimize). However, URL structuring may be better for e-commerce websites depending on the size and complexity of the business.
We ensure that each page URL is free from unnecessary wordsand special characters and includes focus keywords for easy understanding by search engines.
What is reliable and & helpful content?
Making content helpful increases getting a higher rank. Google released ‘Helpful Content Update’ in 2022, which demolishes websites with auto-generated content with little or no value to the readers. In summary, Google wants a website to contain valuable, reliable and in-depth content before getting search engine rank. Having useful contents reduce the need of backlink dependency for any websites.
During our on-page SEO process, we ensure that every page of your website passes Google’s Helpful Content Guideline. These are the ways we make your website helpful for people:
How do we optimise keywords?
Keyword optimisation involves using target keywords naturally within your content. It also includes ensuring that the website focuses on both keywords and the topic. Google’s’ Smatrt Brain’ flags websites that place keywords unnaturally within the web page.
We ensure that every webpage or posts should have enough N-Grams (semantically related topics) that appear in Natural Language Processing (NLP). These are some of your best practices with keywords:
How do we match keywords to search intent?
Keyword optimisation is effective when it matches search intent. Before using the keyword phrases/LSI, we identify all of the possible search intents and redesign your content to satisfy the search intent.
For example, ‘on-page SEO’ is a keyword that has other variants as well. Variations can be informational, navigational, and commercial. For each of the shortlisted keyword phases, we prepare the content so that it answers and satisfies the search intents. Optimising your website for commercial search intents boosts search engine rank and increases chances of appearing in rich answer snippets.
Search Intent Matching increases your chances of ranking by 80%
Google waits for the website to guess what people are asking and answer them easily with relevant supporting information.
How does our on-site SEO ensure faster crawling and better user experience?
Our on-site SEO targets making your website search engine friendly so that the website gets priority from the search engine. By leveraging easy website navigation structure, optimising speed, and creating a rich snippet-friendly homepage, we present your website differently from the others. Such on-page ranking optimisation invites search engine for more frequent crawling requests and adds ranking points.
We make the website lite, fast loading and useful for the visitors by engaging the visitors with more valuable and interactive elements. Ensuring a better user experience increases website rank and makes it sustainable against future google updates.
Here’s how we make a website useful, brandable, and user engageable:
Google’s Smart Brain constantly communicates with your website
A properly structured website with the necessary search engine-friendly elements communicates with search engine better
Why Our on-site optimisation ranks the homepage faster?
Our effective on-site optimisation strategies rank a website’s homepage faster than others mainly due to clean structure, making the homepage fast, and keeping the most valuable pages close to the homepage. The reasons behind faster homepage rankings are as follows:
The secret to quick rank is making a website more search engine friendly. The better a website can communicate with google, the greater it becomes.
What type of Schema do we implement during on-site optimisation?
Schema is a structured data (written in HTML code). Schema code implementation is an important part of on-site optimisation. Schema mainly communicates with the search engine by giving information about the website in a structured way.
There are different types of Schema such as organisation, local, thing, review and a lot more. During our on-page SEO process, we select the right Schema for your website, write the structured data properly and implement where needed.
Below are the types of Schema we implement in your website during on-site SEO:
By using Schema, search engine will understand:
How do we bring a 5 star golden rating for your website in search results?
By using review Schema, designing the structured data properly, and implementing the data correctly, we bring the review snippet (golden star review icons) to your website in search results.
Writing Schema languages is critical and risky. A simple Schema mistake can make your website difficult to read by the search engines.
How review Schema helps SEO:
✅ Attracts attention in search results with visual stars.
✅ Makes your listing stand out from competitors.
✅ Increases trust & credibility before users even click.
How do we conduct SEO audit before on-page optimisation?
Before implementing on-page SEO improvements, we conduct a comprehensive SEO audit to assess the website’s current health, technical setup, and content quality. This audit helps us identify the exact areas that need improvement and create a strategic roadmap for optimization.
Scope of Our SEO Audit
Our audit covers every critical SEO factor that impacts rankings and user experience, including:
- Technical SEO: Site speed, mobile-friendliness, crawlability, indexability, and broken links.
- On-Page SEO Factors: Title tags, meta descriptions, header structure, internal linking, and content optimization.
- Schema Markup: Identifying missing or incorrect structured data for rich results.
- Keyword Performance: Analyzing existing keyword rankings and opportunities for better targeting.
- Google Webmaster Data Review: Evaluating Search Console insights to find indexing issues, page experience metrics, and ranking fluctuations.
Our SEO Audit Process
1️⃣ Website Crawl & Health Check – We scan your website using professional SEO tools (Google Search Console, Screaming Frog, Ahrefs, etc.) to uncover technical & on-page errors.
2️⃣ Indexability & Google Compliance Check – Ensuring your site is fully accessible to search engines and meets Google’s latest SEO guidelines.
3️⃣ Keyword & Content Evaluation – Checking how well your pages are optimized for targeted keywords, their current ranking, and identifying content gaps.
4️⃣ User Experience (UX) & Performance Analysis – Reviewing page speed, mobile usability, and engagement metrics to improve both SEO & conversions.
5️⃣ SEO Audit Report & Action Plan – We compile our findings into a clear report with prioritized fixes, deadlines, and an execution strategy.
What to Expect from Our On-Page SEO Audit?
How We Use Google Webmaster Data:
We analyze Google Search Console reports to identify how your website is being crawled and indexed. Metrics like impressions, clicks, Core Web Vitals, and page indexing status help us fine-tune the on-page optimizations. Webmaster data is refreshed in every week. Analysing these data and continuous on-site SEO helps your website get a better rank.