Trusted SEO Agency in Cardiff

Established in Cardiff (2 Alexandra Gate, CF24 2SA), True SEO is a leading agency specialising in organic SEO, local SEO, website design and optimisation, and a range of technical SEO services. Founded by Mr. Mohammad, a University of South Wales alumnus and ACCA qualified professional, we bring a blend of academic rigour and practical expertise to our work.

We’ve proudly served over 100 clients across Cardiff, Bristol, and Newport, with our roots firmly planted in the Welsh capital. Our journey began with Cardiff-based RX Virtual Finance, a reputable accounting firm, and quickly expanded to include other prominent local businesses:

• Total Books Accountants Ltd. (increased customer conversion by 170%)
• Olive Accountants Ltd. (ranked number one for the keyword – pharmacy accountant)
• Alexandra Gate Business Centre Ltd. (optimised website for better coversion and visiting experience)
• The Pie Company. (ranked for local visibility)
• Pieminister. (delivered social media marketing strategies)

True SEO has become a trusted partner for Cardiff businesses seeking to enhance their digital presence through effective organic SEO strategies, and we continue to support their growth in the digital marketing landscape.

Digital Marketing Services We Offer in Cardiff

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Why did we offer SEO services in Cardiff?

Cardiff’s business landscape is now more dependent than ever on digital marketing and search engine optimisation. True SEO’s founder Mr. Mohammad saw a gap in the market: Cardiff businesses were generating good turnovers but lacked access to SEO agencies that truly understood their needs and could deliver bespoke consultancy aligned to Google’s ever changing algorithms.

As a semi-senior accountant in a Cardiff firm Mr. Mohammad gained valuable insight into the local business landscape. He discovered that many businesses are based in the city centre but their customer base is spread over a 15 mile radius, making strategic digital marketing and targeted branding crucial.

True SEO was born to fill this gap. We provide Cardiff businesses with expert tailored SEO solutions that deliver real results, with deep understanding of the local market and commitment to being ahead of the curve.

Cardiff is the heart of Welsh business, with over 33,600 active businesses, more than any other local authority in Wales. This is a business ecosystem that is strong in services, retail, professional sectors and creative industries, a huge opportunity for digital first growth. That’s where our SEO agency comes in.

Over the last 5 years, Cardiff and its surrounding cities like Newport, Swansea and Bristol have undergone significant digital transformation. 79% of Welsh SME’s are now digitally capable, 68% are actively using web technologies to manage or sell their services. In this environment, search visibility is not a nice to have, it’s a must. True SEO is bridging this gap, by offering genuine UK based SEO services to Welsh brands.

SEO Demand in Cardiff

From business formations to marketing talent, Cardiff is primed for SEO support:

• Cardiff leads Wales in new business formations, averaging 1,500–2,300 new starts annually over the last 5 years.
• These businesses are service-heavy, covering legal, finance, retail, hospitality, IT, and creative sectors—all of which rely on online visibility to win clients.
• Despite a net decline in 2022, Cardiff still shows resilient long-term growth and contributes a large share of Wales’ £126.2 billion turnover.
• Cardiff’s surrounding population of 1.5 million (Cardiff Capital Region) supports ongoing demand for local and regional SEO services.

SEO becomes even more critical considering the competition. With roughly 41 SEO agencies serving 33,600 businesses in Cardiff, that’s around 820 businesses per agency, more than double the density in nearby Bristol (411:1), showing there’s both opportunity and a gap in tailored support.

Infrastructure and Talent Fueling the Digital Sector

Cardiff isn’t just growing, it’s prepared for digital scale. If your business is based in Cardiff, Newport, Swansea, or anywhere in South Wales, our agency brings the strategy, search expertise, and regional insight to help you rank locally, grow sustainably, and stand out in search.

• Dozens of business centres and co-working hubs support new startups and remote teams.
• Hundreds of marketing graduates emerge each year from Cardiff’s universities, fueling local agency growth.
• The city hosts over 80 venues suitable for conferences and business networking, including digital marketing events.

With a growing, digitally engaged population, increasing demand for SEO, and a supportive business infrastructure, Cardiff and its neighbouring areas are ideal for focused SEO growth. We’re here to help local companies turn clicks into customers. Whether you’re a startup on Cowbridge Road or an enterprise in Cardiff Gate.

Businesses we serve in Cardiff area

Accountancy and Financial Services

Cardiff is home to hundreds of accountancy practices, from sole traders to mid-sized firms serving SMEs. Finance and professional services make up a big part of the city’s economy so SEO is key to attracting business clients in a competitive local market. Over 13% of Welsh businesses are based in Cardiff, that’s a huge B2B opportunity for accountants. Our SEO strategies help accountants rank for local and niche terms like “tax accountant in Cardiff” or “HMRC advice near me,” turning searchers into long term clients. We also optimise for topical authority and financial intent queries that influence buying decisions. Discover SEO agency services for accountants.

Law Firms and Solicitors

Cardiff has a high concentration of law firms, with big demand for conveyancing, family law, immigration and corporate law. Many law searches are location based, with users searching “solicitor near me” or “legal help Cardiff.” Local competition is fierce, especially in high value areas like medical negligence and business law. Our SEO work targets Google’s map pack, reviews, schema and service page optimisation to drive client acquisition. With Cardiff’s population nearing 372,000 and the legal hub of Wales, law firms that don’t rank locally will lose to more visible competitors. Learn more on law firm SEO.

Medical Clinics and Dental Practices

Healthcare related searches in Cardiff are growing as the population ages and private care expands. There are over 60 dental clinics and dozens of private medical practices in the city. Our SEO services help medical professionals increase visibility for services like teeth whitening, cosmetic surgery and private GP consultations. We structure content to align with Google’s medical algorithm updates (YMYL and E-E-A-T) to ensure compliance and trust. For dentists procedures like Invisalign or implants generate high value leads when backed by strong local SEO. Know more on healthcare SEO services.

Hospitality & Care Based Businesses

Tourism and hospitality are big business in Cardiff with thousands of small hotels, B&B’s, travel agencies and care based services. Wales has seen a sharp increase in elderly care demand driven by a 20%+ rise in the 65+ age group across South Wales. We support carers, home service providers and residential facilities with local SEO, Google Maps ranking and content designed around trust and family decision making. For tourism businesses we optimise for experience based keywords like “Cardiff weekend getaway” or “local walking tours.” Explore hospitality & hotel SEO.

E-commerce and Online Retailers

Cardiff is a hub for e-commerce entrepreneurs with a growing number of independent online shops and product based businesses. With over 33,600 active businesses in the city, many are now selling via platforms like Shopify, WooCommerce and Etsy. Our SEO services for Cardiff e-commerce brands include product page optimisation, structured data, site speed tuning and content clusters to improve visibility for long tail keywords. We also help with high converting product descriptions and technical SEO to reduce bounce and improve rankings. Whether you’re selling fashion, tech or handmade crafts our strategies drive both traffic and conversions. Learn about shopify SEO services.

Automotive Businesses (Garages, Dealerships, Insurance)

Cardiff’s automotive sector has over 100 garages, dozens of dealerships and vehicle logistics companies. With used car sales booming and more consumers searching for MOT services, tyre replacements and car finance online, SEO is now essential. We help automotive clients rank for local search terms like “MOT centre near me” or “used cars in Cardiff” and optimise service pages with trust building content and customer reviews. According to BrightLocal 78% of mobile local searches result in purchases – our SEO strategies help automotive brands capitalise on this buyer intent and convert clicks into bookings. Experience automotive SEO services.

Luxury Brands & Premium Services

Cardiff’s growing wealth and international footfall (especially from nearby Bristol and affluent parts of South Wales) drives demand for luxury goods and services. From designer boutiques to private clinics we help premium businesses attract high net worth clients through brand focused SEO and search experience design. We position your business for high intent keywords like “private jeweller Cardiff” or “bespoke tailoring in South Wales” and create content that speaks to exclusivity and craftsmanship. With more users starting their buying journey on Google, appearing in the top results is key to brand positioning. Learn more on luxury brands’ SEO.

Personal Branding & Service Professionals

Cardiff is home to thousands of self employed professionals – coaches, therapists, consultants, designers – whose personal brand is their business. Whether you’re building a portfolio site or want to rank for local personal services (e.g. “life coach Cardiff” or “freelance copywriter South Wales”) SEO helps you get discovered and trusted. We offer personal branding SEO strategies including on page optimisation, digital PR and Google Knowledge Panel guidance. In a city full of talent, standing out online is what turns a side hustle into a full time success. Experience our personal reputation management.

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