Who We Are
We are a results-driven SEO agency with over 15 years of experience. Led by Mohammad an SEO expert, who has ranked over 200 websites globally and has proven results in organic search. We cover national and local SEO helping businesses dominate search engine rankings and achieve long-term online growth.
We understand Google’s algorithms inside out so our clients stay one step ahead.
‘True SEO’ is run by a team of SEO specialists, content strategists, and web developers based in the UK. Our Core SEO Team is our greatest asset – each member goes through a 3-month training program covering every Google algorithm update from Penguin & Panda to the latest Helpful Content updates. This means our clients’ websites are resilient to algorithm changes and get long-term ranking stability and growth.
We have 17 staff, 6 of which are web developers, who create high-quality websites and the rest are digital marketers & copywriters who work with valuable content that adheres to Google’s guidelines.
Vision
We see a transparent, content-first SEO industry where businesses thrive through organic growth, not shortcuts. We want to expand across the UK and help SMEs use Google My Business and local SEO to dominate their markets.
Mission
To be the UK’s number one organic SEO agency, delivering long-term, data-driven SEO solutions that help businesses rank higher, grow faster, and stay ahead of the curve.
Passion
Increasing search engine ranking position of clients’ websites complying with all SEO best practices and always executing content-first strategy.
Trusted Partners
Our Story
True SEO was founded by Mohammad who started his journey in 2010 as a freelance SEO consultant on Upwork (formerly oDesk). He worked over 10,000 hours as a premium consultant and helped numerous businesses scale their online presence.
Mohammad was an affiliate marketer, he flipped 11 websites – 7 of which were 6-figure websites. After working with big SEO brands he found a gap in the market – many businesses were paying agencies to recover lost rankings due to bad SEO strategies.
He was trained by Koray Tuğberk, a pioneer in Topical Authority & Topical Maps, and knew a content-first approach was the key to long-term SEO success. With this knowledge he launched True SEO and proved it with consistent ranking increases even during Google’s core updates.
Before True SEO was registered in the UK, Mohammad managed the business portfolio of a multi-national company that helped him to apply strategic business techniques to digital marketing. Mohammad has also worked for TotalBooks Accountants, which enabled him to understand the digital marketing scope of accounting firms in the Uk.
Infrastructure & Future
As of 2025, True SEO operates from a 2,000 sq. ft office in Cardiff where 11 staff work daily. We plan to open regional offices across the UK and dominate the local SEO market, helping SMEs that use Google My Business but don’t know how to optimise it.
Mohammad and his Core SEO Team have attended 3 SEO conferences in Thailand and have built strong professional networks with SEO industry leaders like Matt Diggity, Rand Fishkin, and others.
Many businesses invest in SEO agencies that use outdated, shortcut methods and get ranking drops after every Google update. True SEO fills this gap by:
- Using Koray Tuğberk’s Topical Authority Framework for long-term ranking success.
- Focusing on content strategy over backlinks.
- Compliant with Google’s 500+ ranking algorithm rules.
Core People
Mohammad A. Mahmud
Founder & Managing Director
Mohammad is a Chartered Certified Accountant (ACCA,UK) but his passion for SEO & Digital Marketing has now supported more than 200 happy customers with organic SEO. A surprising combination of Accountancy & SEO skills enabled him to set up a successful business in the UK within such a competitive niche. Mohammad, ranked more than 20 international brands alone as an independent SEO expert. He often works as a SEO mentor for committed business owners. His background helped ‘True SEO’ being the most acknowledged digital marketing agency by the accountancy and business consultancy owners. Mohammad develops bespoke SEO strategies for the businesses want to achieve niche based topical authority.
Saiful
Strategic Consultant
Saiful cracks down competitors, get the juicy keywords, performs topic clusters and develops bespoke SEO strategies for the clients. Saiful is also founder of ‘serpmentor.com’, an international digital marketing agency. Saiful is in this industry for about 14 years and helped more than 100 internal brands to grow. Saiful is an expert solicitor firm SEO specialist.
Sakin S.
Strategic Consultant
Sakin solves critical web designing parts while optimising your business website for loading speed, structure, and other technical areas. Earlier, he worked as Senior Research & Development Engineer at Fresh Design Studio, USA. Sakin is also the founder of Scrapers Soft Ltd, an Asian startup that was taken over by an USA agency. Sakin mainly works with luxury brands’ web designing.
Matt J.
Strategic Consultant
Matt is a genius. He read almost every Google patent that helps us to rank websites rapidly. Matt contributes a lot.
Olivia
Strategic Consultant
Olivia is an e-commerce SEO expert. She executes content briefs and produces amazing pieces of authentic content.
Chris
Internal Auditor
Chris performs all of the quality checks in our office. We could never hide anything far behind his eyes. Chris is a gem.
Services we offer
We offer full digital Search Engine Optimisation solutions:
- SEO Services – National & Local SEO
- Website Development – Fast, SEO optimised sites
- Custom Branding Solutions – Bespoke brand identity
- Monthly SEO Packages – Plans for every business
- Technical SEO for mid & large business
- SEO Coaching – make you to enable ranking optimisation
- National & Local ranking optimisation – bespoke solution
- SEO migration services
We plan to expand across the UK and help local businesses master Google My Business optimisation. As the UK’s SME sector grows True SEO will be leading the organic SEO market with innovative, algorithm proof strategies.
Latest from Blog
We regularly publish blogs & case studies that could help you learning effective SEO strategy to outrank your competitors. Search Engine Ranking Position (SERP) is all about presenting quality content through a well-optimised website. There are secrets and bespoke tips to gain website rank.
How to optimise a website for AI Overview & voice search?
To rank higher in AI-driven search engines and voice search results, you must optimise your website for voice search…
How to Gain Topical Authority: 12 Proven Steps
Topical authority is your website’s perceived score assigned by the Search Engine. The term authority represents that your website…
How to use AI & ChatGPT for Article writing & blogging? 16 Effective Strategies
AI tools like ChatGPT are a must-have for bloggers and content creators. 63% of marketers now use AI for…
Best SEO Keywords for Local UK Accountancy Firms
Using the right accounting keywords is how local firms get found on Google, not luck. When someone types “VAT…
How to Write an Accounting Blog? SEO Strategy for Accounting Firms
Writing blogs for an accounting firm is not just about sharing tax advice or financial tips. Accounting and finance-related…
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