SEO consultants for business-led growth

We do not chase keywords. We build SEO around your business.

True SEO is an SEO consultant team that learns your business before building your strategy. We analyse your market, study your competitors, understand your business plan, and tailor a bespoke SEO strategy around how you want to rank, convert, and grow.

Our management team includes experienced business consultants and a certified business coach, so your SEO is shaped by commercial thinking, competitor analysis, and conversion-led planning, not random keyword activity.

Business first SEO tied to your plan Bespoke strategy Built around your market Rank and convert Growth beyond visibility
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Speak with a UK SEO consultant about your website, competitors, and next growth step.

Brains behind the idea…

Julie Williams, Director of Strategy and Compliance at True SEO Consultants Ltd

Author and strategic adviser

Julie Williams

Director, Strategy & Compliance

Julie Williams is a financial executive and business strategist with over 30 years of experience advising UK businesses on financial management, governance and commercial growth. She operates as a fractional CFO for a portfolio of UK companies, providing senior financial oversight and strategic planning to businesses at key stages of development.

Julie holds AAT accreditation, is part-qualified ACCA, and is an ILM-qualified Strategic Leader, certified business coach and certified strategist. She is associated with Business Wales and is an active member of BNI and professional networking communities across the UK.

She is the author of This Is Your Business, Own It, an Amazon bestseller written as a practical guide for business owners seeking clarity, financial control and sustainable growth.

Fractional CFO Certified Business Coach Strategic Leadership Governance & Compliance Commercial Growth
Role at True SEO Consultants Ltd As a director of True SEO Consultants Ltd, Julie oversees governance, financial administration and operational compliance, helping the business operate with the rigour and accountability clients and partners expect. She is also the founder of The Business Oracle Solutions Ltd, where she delivers fractional CFO and business coaching services.
View Julie on LinkedIn

Learn more about Julie’s professional background, strategy work and business advisory experience.

Mohammad A. Mahmud, Director of Digital Growth Consultancy at True SEO Consultants Ltd

Founder and digital growth strategist

Mohammad A. Mahmud

Director, Digital Growth Consultancy

Mohammad A. Mahmud is a digital growth strategist whose career combines over a decade of hands-on SEO expertise with corporate-level commercial and financial experience. He is the founding director of True SEO Consultants Ltd, incorporated in Cardiff in July 2025, and he leads the business with co-director Julie Williams.

Mohammad’s SEO journey began in 2010. He built his expertise through direct experimentation, affiliate marketing and the regular study of Google’s search patents, working from first principles rather than published guidelines. As an affiliate marketer, he built, grew and sold more than ten websites on online marketplaces, generating strong returns through organic search traffic and affiliate commission.

He also worked as a freelance SEO consultant, collaborating with agencies across the UK, the United States and international markets across diverse industries and client types. An early adopter of AI and productivity tools, Mohammad has integrated artificial intelligence into his research, analysis and workflow throughout his career, giving him a practical understanding of AI-driven search that now forms a core part of the True SEO Consultants Ltd service model.

Mohammad holds an MSc from the University of South Wales and is an ACCA-qualified professional. His corporate career at Energypac Power Generation PLC, where he served as Manager of Strategic Business Portfolio Management, gave him the financial literacy and strategic management framework that underpins his consultancy approach.

SEO Strategy Digital Growth AI Search Understanding Commercial Analysis Business Strategy
The consultancy principle behind True SEO True SEO Consultants Ltd was founded on a single insight: most businesses investing in SEO receive technical activity without commercial direction. Mohammad does not run technical SEO in isolation. He places business analysis first and uses search visibility as the mechanism through which commercial growth is achieved.
Read Mohammad’s full profile View on LinkedIn

See Mohammad’s full background, credentials, client results and ways to work with True SEO.

Case study: Total Books Accountants Ltd

Consultancy-led SEO that changed the business model, not just the rankings

Total Books Accountants Ltd is a Cardiff-based accountancy firm that previously relied on low-value compliance work. True SEO Consultants Ltd helped reposition the business towards higher-value advisory services, niche visibility, recurring client value and national reach.

Accountancy SEO Business growth consultancy Niche positioning 7-month support period
Total Books Accountants Ltd case study showing consultancy-led SEO growth by True SEO
Before True SEO

A compliance-led model with limited growth leverage

The firm mainly promoted one-off services such as self-assessment tax returns, corporation tax filings and VAT submissions. The issue was not lack of work, but lack of strategic positioning.

  • Average order value was around £100 per client per month or below.
  • The business booked around 5 client meetings per week.
  • The website received approximately 200 visitors per month.
  • The firm mainly served local clients with limited national reach.
After strategic intervention

A higher-value consultancy position with stronger search visibility

The business was repositioned around Virtual Finance Support consultancy, stronger advisory intent, niche authority and a separate pharmacy accounting brand.

  • Website traffic increased from approximately 200 to 1,600 visitors per month.
  • Average order value increased from around £100 to approximately £500 per client per month.
  • The firm expanded from Cardiff-based visibility to clients across the UK.
  • A niche pharmacy accounting brand was launched and started generating its own leads.
Monthly visitors 200 → 1,600

Approximate monthly website traffic after consultancy-led SEO support.

Average order value £100 → £500

Approximate client value per month after service repositioning.

Client reach Cardiff → UK

Search visibility helped the firm acquire clients beyond the local market.

New niche brand Launched

A pharmacy-focused accounting brand was created to target a specialist market.

What True SEO changed

True SEO Consultants Ltd approached the project as a business growth consultancy, not as a task-based SEO engagement. Search visibility was used to support the wider commercial direction, rather than becoming the whole strategy.

01

Product positioning and service restructuring

The firm was moved away from low-value compliance services towards Virtual Finance Support consultancy and recurring client relationships.

02

Business model planning

A two-year growth direction was developed around higher-value services, stronger retention and better alignment with search demand.

03

Competitor and market gap analysis

Competitors were assessed by service positioning, pricing, audience and ranking visibility to identify better commercial opportunities.

04

Search visibility strategy

SEO was applied through service architecture, topical authority and advisory search intent rather than isolated keyword targeting.

05

Niche expansion and brand diversification

The firm was positioned around Let Property Campaign work, then advised to launch a pharmacy accounting brand for a specialist client segment.

The value was commercial, not only technical

This case study shows how True SEO Consultants Ltd works as a consultancy-led business. We identify what drives commercial growth, set a clear strategy and use search visibility to support that direction.

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  • Shifted the business from low-value one-off work to higher-value recurring consultancy.
  • Aligned website structure with commercial priorities rather than generic service listings.
  • Identified niche opportunities to reduce competition and improve search positioning.
  • Improved pricing strategy, service packaging and perceived value.
  • Supported expansion into a new specialist market segment.

Representative example: True SEO Consultants Ltd has completed more than seven similar consultancy-led projects across different industries. This case study demonstrates the approach, methodology and type of commercial impact delivered to clients.

Credentials and connections

We are surrounded by GENIOUS people

True SEO Consultants Ltd was registered in Cardiff in July 2025, yet the experience and relationships behind it run far deeper. The founder has worked in search since 2010, holds professional and academic qualifications, and the business sits inside a university founder programme and a vetted weekly business network. This is the proof behind the name, and every part of it is checkable.

Mohammad A Mahmud, founder and SEO consultant at True SEO Consultants Ltd in Cardiff

The founder

Mohammad A Mahmud, founder and lead consultant

Mohammad started in search in 2010, so this is more than fifteen years of practice. He qualified as a Chartered Certified Accountant through the ACCA and earned an MSc at the University of South Wales. The mix is deliberate. Every project opens with the commercials, the numbers an owner answers to, before any ranking work begins.

His method is semantic SEO and topical authority, the content-first approach pioneered by Koray Tuğberk Gübür. Mohammad trained in it and stays active in Koray’s Holistic SEO community, where ranking theory drawn from Google’s own patents gets tested and argued over. The short version is that he learns how Google’s systems behave, then builds for them. That same accountancy background is why our SEO for accountants is written by someone who knows their world. There is more on Mohammad’s background and client results.

Vouched for in person

Other Cardiff businesses put their name behind ours

Each week, True SEO takes its seat in the Quinnel Chapter of BNI South Wales, and Mohammad speaks for the chapter’s Marketing Power Team. A BNI seat is earned and held by referral, never bought, and members only pass work to firms they would trust with their own clients. For a consultancy founded in 2025, being backed in that room counts for more than any badge we could print for ourselves.

TradesAccountancyLawLettingsFinancial advice

Those owners are also the businesses we build for. Good small firms stay invisible when their SEO is bolted on, disconnected from how they actually earn. Our Niche Marketing SEO Blueprint starts the other way round. It ties search to the business model, the services with the strongest margins and the customers worth winning, then plots how to grow that visibility across Google, Bing, AI Overviews and local results.

Mohammad A Mahmud with fellow members of the BNI South Wales Quinnel Chapter Marketing Power Team in Cardiff
BNI South Wales, Quinnel Chapter
BNI South Wales

Member of the BNI Quinnel Chapter

Mohammad attends the Quinnel Chapter of BNI South Wales every week and represents its Marketing Power Team. Places are vetted and held by trust, so a referral here carries the weight of the business that makes it. That is local credibility a new consultancy cannot manufacture.

Ecommerce platform partner

Strategic SEO consultant to Shopwired

Shopwired is one of the UK’s larger ecommerce platforms and a direct alternative to Shopify. Mohammad advises it at platform level as a strategic SEO consultant, supporting both the Shopwired team and its merchant brands. That work keeps our ecommerce SEO grounded in how real online stores rank day to day.

Academic association

Associated with the University of South Wales

Mohammad is a University of South Wales graduate, holding an MSc from the university, and True SEO keeps an active link with it. The connection keeps our thinking close to current research and to the analytical graduates coming through in Wales.

Founder programme

Based inside Startup Stiwdio

True SEO grew up inside Startup Stiwdio, the University of South Wales programme for new founders, and our registered office still sits within it on Adam Street in Cardiff. The business has been mentored and challenged there since it began in July 2025. There is more on our Cardiff SEO consultancy page.

True SEO delivering an SEO workshop at the University of South Wales Newport campus
SEO workshop, University of South Wales, Newport campus

Out in the community

Sharing the method, not just selling it

True SEO ran a hands-on SEO workshop at the University of South Wales Newport campus, taking founders and students through how search visibility actually gets built. Teaching it in a room of business owners comes from the same place as turning up to BNI every week: explain the work, prove it, then earn it.

Teaching SEO in the room, not just on the page.
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Based in Cardiff Serving clients UK-wide Onboarding worldwide, fully remote

A young consultancy built on real credentials, real relationships and a method anyone can verify.

True SEO Consultants Ltd is based in Cardiff, works across the UK and onboards clients worldwide through a fully remote process. Company number 16563516.

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Brands we collaborate with

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Our Story

True SEO was founded by Mohammad who started his journey in 2010 as a freelance SEO consultant on Upwork (formerly oDesk). He worked over 10,000 hours as a premium consultant and helped numerous businesses scale their online presence.

Mohammad was an affiliate marketer; he flipped several websites – 7 of which were 6-figure websites. After working with big SEO brands, he found a gap in the market – many businesses were paying agencies to recover lost rankings due to bad SEO strategies.

He was trained by Koray Tuğberk, a pioneer in Topical Authority & Topical Maps, and knew a content-first approach was the key to long-term SEO success. With this knowledge, he launched True SEO and proved it with consistent ranking increases even during Google’s core updates.

Before True SEO was registered in the UK, Mohammad managed the business portfolio of a multi-national company that helped him to apply strategic business techniques to digital marketing. Mohammad has also worked for TotalBooks Accountants, which enabled him to understand the digital marketing scope of accounting firms in the Uk.

True SEO Story

Infrastructure & Future

SEO SERVICES OF TRUE SEO

As of 2025, True SEO operates from a 2,000 sq. ft office in Cardiff. We plan to open regional offices across the UK and dominate the local SEO market, helping SMEs that use Google My Business but don’t know how to optimise it.

Mohammad and his Core SEO Team have attended 3 SEO conferences in Thailand and have built strong professional networks with SEO industry leaders like Matt Diggity, Rand Fishkin, and others.

Many businesses invest in SEO agencies that use outdated, shortcut methods and get ranking drops after every Google update. True SEO fills this gap by:

  • Implementing business analysis experience on clients’ websites
  • Analysing clients’ competitors & identify market gaps
  • Using Koray Tuğberk’s Topical Authority Framework for long-term ranking success.
  • Focusing on content strategy over backlinks.
  • Compliant with Google’s 500+ ranking algorithm rules.
Our Cardiff studio

A real office in the centre of Cardiff, set up for clients and the team

True SEO works from Startup Stiwdio, inside the University of South Wales building at 86-88 Adam Street, right in the centre of Cardiff. It is a proper working office, not a virtual address. Visitors are welcome by appointment, and the space is set up to make meetings easy, comfortable and secure.

True SEO office reception area in central Cardiff
Meeting room at the True SEO studio in Cardiff
Team workspace inside the True SEO Cardiff office
Breakout and coffee area at True SEO
Meeting space with a large presentation screen at True SEO
Desk and working area inside the True SEO studio
Collaborative space at the True SEO Cardiff office
True SEO office in the University of South Wales building, Cardiff

Inside the True SEO studio at Startup Stiwdio, central Cardiff.

What you will find when you visit

Private meeting roomsQuiet one-to-one rooms and a larger meeting space for client sessions.
Big-screen meeting spaceA large screen for walk-throughs, reviews and screen-shares.
Good coffeeProper coffee for every visit. We are a little proud of it.
Clean washroomsClean, well-kept facilities throughout the floor.
Step-free wheelchair accessLevel, step-free access into and around the office.
Inclusive environmentA respectful, inclusive space for clients and team alike.
LGBTQ+ friendlyEveryone is welcome here, without exception.
Central Cardiff locationRight in the city centre, easy to reach on foot or by transport.
Parking close byAn NCP car park is a short walk from the door.
Secure, fast internetFast, secured connection with proper data security.

Come and see the space for yourself.By appointment only. The coffee is on us.

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Latest from Blog

We regularly publish blogs & case studies that could help you learning effective SEO strategy to outrank your competitors. Search Engine Ranking Position (SERP) is all about presenting quality content through a well-optimised website. There are secrets and bespoke tips to gain website rank.