SEO vs Google Ads: How a UK Bathroom Store on Shopify Won 64% of Its Visitors Without a Paid Click

A UK bathroom store on Shopify, selling showers and saunas to homeowners, cut Google Ads spend by 75% while organic search, free Shopping listings and direct visits brought in 64% of users. Anonymised GA4 evidence, doodle infographics and the semantic SEO method behind it.



