We Design SEO ready optimised website that ranks FASTER

Optimized websites are different than traditional websites. An optimized website will load faster, use clean & simple code, be ready for further content-oriented organic SEO, and be designed for faster traffic conversion with strategies to keep visitors for a longer time.

A nice website may not be an optimised website always. We mark any website with ‘nice’ words but Google or other search engines love well-optimized websites. You may need a website for showcasing your brand but, outranking your competitors and ensuring higher traffic conversions would need professional help.

And, the ‘True SEO’ team does that nicely.

Let’s clear the thoughts!

An Optimised Website Will

be able to meet below features with no compromise.

Load Fast

A website should load within a second to bring impressions on search engine.

Look Good

A website must look good and convey the brand persona to the targetted customers.

Mobile Friendly

More than 75% of web visitors are from smartphone. The website needs to be mobile-friendly.

Structured Well

The website needs to be designed structurally so that the users and the search engine crawl it easily.

Keep Traffic

A well structured optimised website would be able to keep visitors for longer time that will eventually reduce the bounce rate.

Convert Leads

Content flow and systematic call to action to be used so that readers gets converted as customers while visiting your website.

Support SEO

SEO has technical sides such as Schema, LCP, HCP and HTML requests that comes with web optimization. A structured website makes SEO easier.

Qualify Guidelines

An website must comply with Google’s guideline to be considered as a trusted brand to get rank.

Service, Deliverables & Price (a Quick summary)

Why does loading time matter?

Search engines like Google measure how fast your website loads compared to other websites. Let me tell you why!
Ask yourself, what does Google sell?

The search engine offers the best internet search experience to the people who make queries.

To provide the best experience, Google or the other search engines need to ensure that people get their answers within the shortest possible time. Here, loading time gets counted.

• Google confirmed (since 2010) that site speed is a ranking factor.
• In 2018, Google introduced the Speed Update, making mobile page speed a direct ranking factor.
• A Fast-loading site (under 3s) is 70% more likely to rank in the top 10 of Google search results than a slow-loading site.

Alternatively, if your website loads slowly, visitors may switch to your competitors’ website and that has been marked as well through Search engines’ Click Through Rate (CTR).

A 1-second delay in page load time can lead to:

• 7% loss in conversions (Akamai)
• 11% fewer page views (Google)
• 16% decrease in customer satisfaction (Google)

Similarly, a slower website will increase ‘Bounce Rate’ which also negatively affects SEO score.

What does Google recommend regarding loading speed?

• Google recommends a page load time of under 2 seconds for optimal performance.
• For e-commerce sites, Google states that 53% of mobile users abandon a site that takes longer than 3 seconds to load.

Here’s an example of how we optimised our client’s website last month which scored 98% score on Google’s quality check.

Make your website fast

That website loads under 2 seconds and passes all quality thresholds set by the search engine. Only because of an optimised website, keyword ranking was easier for that client.

Talk to an Expert

Bringing brand persona is challenging

Digital branding is important for any website since it directly affects customers’ acceptance and satisfaction. While making an ultra-light & fast website, it is challenging to make the website visually appealing.

Visual appeal comes through the house of high-quality graphics and different alignments such as rows, columns, and banners with buttons. However, the use of these elements makes a website heavier, which potentially results in a slower loading time.

We know how to bring a brand persona to your website while keeping it as light as possible.

• We study your competitors and customers before outlining the website.
• We use licensed images and graphics made by professionals.
• We use Next-Gen Image Formats to keep the page size as low as possible.
• We use responsive images and layouts so that they fit on any device.
• To decorate the website, we rely on CSS gradients, SVG icons, and CSS animation that keeps a website light.
• We optimise fonts that heavily improve website speed.
• We use clean coding so that the amount of code is as low as possible and the website becomes lighter.
• We go through several test & monitoring stages before making the website live.

Mobile-friendly websites perform well

Websites that are fully functional and mobile responsive come with higher SEO ranking chances. Google has officially confirmed that more than 60% of searches are now coming from smartphones and the websites having better mobile experience get higher search engine rank.

If your website isn’t mobile-optimized, you’re missing a huge portion of potential users.

Since 2020, Google has used mobile-first indexing for 100% of websites. This means Google ranks your website based on its mobile version rather than desktop. Surprisingly, 53% of mobile users leave a website, if the loading time is higher (Google confirms). Based on our clients’ Google Analytics dashboard, we have also observed that websites with a loading speed of less than 2 seconds have lower bounce rates.

Not only that, we ensure content flow, website structure, and conversion sections are well designed from vertical screen thinking. Because most of the customers nowadays make instant decisions while they perform clicks from their smartphone from anywhere.

What do we implement for our web design clients?

Since a mobile-friendly website is no longer optional—it directly impacts SEO, conversions, and revenue. Below are the tasks we do during the web design process.

Website structure is important

Optimising website structure is a vital part of web development, which helps in serving a better visiting experience and efficient search engine crawling.

Crawling is the process when a search engine robot scans your website and makes notes to be used for search rankings. A well-structured website will have less crawl time and less crawl path that impresses search engine robots.

Similarly, strategic structurisation helps visitors get the right information easily and effectively. Website navigation directly affects user experience and for this reason, it is considered to be a significant ranking factor.

Google dislikes lengthy crawling?

Flat, well-organized site structures allow search engines to crawl and index pages faster. Google prefers websites with a clear hierarchy, which helps google to allocate its crawling time for every website that is currently live.

If there are any orphan pages (pages with no links) or, (pages out of defined structure) are not likely to be indexed by Google and it costs in terms of SEO. Research states:

All of these studies indicate that search engines prefer website structure because this is directly linked to the ‘Better User Experience’, which is Google’s main USP.

Besides the website structure, it is equally important to structure URLs and categories.

Per the SEMrush study (2023) study, URLs that contain clear category structures (e.g., example.com/category/subcategory/product) perform 39% better in rankings than random or parameter-based URLs (example.com/p?id=123). And, Google prefers descriptive URLs with relevant keywords for better click-through rates (CTR) and rankings.

We help our client achieve more frequent crawling by implementing semantic SEO.

Google needs to allocate its crawling time for billions of websites.

The shorter the time, the Better for Google. Take the advantage

Overall, we aim to increase visitors’ dwelling time through effective optimization of the website structure while designing the website for our customers.

How do we approach it?

We increase traffic dwelling time

Dwell time is an important factor of SEO that gives a clear indication to search engines about your website’s usability and functionality. Higher welling time represents visitors are spending more time on your website. Optimising the website properly helps keep the traffic for a longer time.

As per the MOZ, Google considers dwell time to rank a website, and ‘Backlinko’ also states that websites that can keep its visitors for more than 3 minutes, increase the chances of higher rank and better traffic conversion.

How do we increase traffic engagement on your website?

By increasing content quality, high-quality visuals & interactive elements with easy navigation – we keep websites’ visitors for a longer time and convert them. Below are some practices followed by our expert web optimisation team.

We Ensure Better Lead Conversion

In modern days web designing and optimisation play crucial role in lead generation that heavily affects turnover. Imagine a website with great content but visitors do not ask for a quote!

Exactly, we optimise websites both for search engines and visitors and ultimately target having more sales prospects. Let’s share some interesting facts

How do we help our client with lead conversion?

Make a Website That Brings Customers

Name+Email+Contact

Δ

First Name

Last Name

Email

Contact Number

Talk to an Website Expert

We create Google-optimised website

During our web development and designing process, we comply with guidelines set by the search engine. The most common guideline includes Google’s core web vital metrix, helpful content guidelines and other algorithmic guidelines derived from prevailing google core updates and spam updates.

We ensure clients’ websites are EEAT optimised and ready to rank. EEAT ensures a website is optimised for authority and trustworthiness. We also ensure website security by implementing HTTS and other safety features. In addition, we implement a Content Delivery Network (CDN) to increase website loading speed and browsing experience.

Below are the best practices we maintain while designing and optimising a website:

Learn more about On-page SEO optimisation that works great with a faster website.

Please note that website design and optimisation needs your cooperation with the required information. Price excludes VAT and other associated costs such as domain & hosting price. The above prices do not include any ongoing SEO work. For ongoing SEO, please visit our SEO service page. If your existing website does not qualify for degradation, we may ask you to develop a new one from scratch which would require extra time. We strongly suggest you understand the terms, conditions, and deliverables before ordering any web designing service from us. Thank you.

There are so many incompetent agencies around us!

You can leave your website URL and we will get back with an extensive website audit.
We will tell you all of the secrets and guide you towards better search engine optimisation.