AI content is changing the game for content creation, but raw AI-written articles don’t rank on Google.

But, Why?

Google prioritises high-quality, user-first content that meets its E-E-A-T framework and adds value to the readers. Similarly, AI content has significant impact on the readers acceptance.

A 2025 study by ‘Hookline&‘ reveals that 82.1% of the readers can easily spot AI written content, among those 88.4% are aged between 22-34 years. The research involved surveying 1000 Americans.

AI-generated content, in its default state, lacks real-world insights, human tone, and originality, which define high-ranking content.

This guide will show you how to humanise AI-generated content into SEO optimised articles that meet Google’s quality standards. We will guide you to a 7 step process on how to turn a ChatGPT written article into value adding blog that ranks on Google.

By using advanced natural language processing, you can enhance the quality and originality of AI-generated content, remove grammatical errors, and make it polished and engaging.

We’ll cover why raw AI content fails, Google’s detection methods and step-by-step techniques to improve readability, engagement and topical depth while removing AI footprints.

By the end, you’ll know how to make AI-assisted content rankable, authoritative, and indistinguishable from human writing.

Why Raw AI-Generated Content Fails to Rank on Google
How to Humanize an AI-Generated Article into Humanlike Content: Step-by-Step Guide
Additional tips to remove CHATgpt watermark
Benefits of Humanizing AI Content
Frequently Asked Questions
Need a Result Driven SEO Agency?

Why Raw AI-Generated Content Fails to Rank on GoogleCopied!

Raw AI-written content fails to rank on Google mainly due to the lack of an original signal, lack of EEAT signal, unable to add value to the readers, poor readability, and lack of topical coverage.

Recently, on the first of April 2025, Google Search Spokeperson John Mueller stated that – AI written content is against the search engine quality raters guideline.

Mueller quoted:

My suspicion is maybe the quality of content is a little bit better than the really old school tools, but for us it’s still automatically generated content, and that means for us it’s still against the Webmaster Guidelines. So we would consider that to be spam.

However, he did acknowledge that Google may lack the ability to purely identify humanised content. So, Google is still looking for the values over the word counts.

According to the True SEO’s analysis, AI-written article are considered to be less value adding mainly due to the following reasons:

1. Lack of Original Insights & First-Hand ExperienceCopied!

AI tools are based on existing datasets so they can’t introduce new research, case studies or first hand expertise. Google favors content that adds value beyond generic knowledge. If AI-generated content lacks unique insights Google considers it thin content and devalues it in rankings.

2. Weak E-E-A-T Signals (Experience, Expertise, Authoritativeness, Trustworthiness)Copied!

Google assesses credibility through:

Author credentials (e.g. industry experience, professional background)
Citations from authoritative sources
Real world expertise and practical insights

Since AI lacks experience AI-only content may fail Google’s quality check especially in Your Money, Your Life (YMYL) topics like finance, healthcare and law.

3. Predictable Sentence Patterns and AI Watermark DetectionCopied!

Google’s algorithms including RankBrain and the Helpful Content System detect AI-generated content by analyzing linguistic patterns, engagement metrics and originality. AI produces repetitive phrasing, formalized sentence structures and lacks ai to human unpredictability making it easier for Google to identify and suppress in search results. AI humanizer tools can help in making AI-generated text more natural and human-like, thus avoiding detection by Google’s algorithms.

4. Limited Topical Coverage & Semantic GapsCopied!

Google ranks content based on topic completeness and semantic relevance. AI-generated articles often fail to connect long-tail keywords, industry-specific jargon and contextual subtopics. This results in content that appears shallow, leading to low engagement and poor search rankings.

5. Poor Readability, Engagement & User Experience SignalsCopied!

AI-written text often:

Lacks engagement triggers (e.g. rhetorical questions, anecdotes, real world scenarios)
Uses unnatural phrasing that disrupts readability
Fails to align with brand tone and audience expectations

Since Google measures dwell time, bounce rate and user interactions, poorly written AI content signals low user satisfaction and hurts rankings.

We published an in-depth guide on how to use AI for SEO, content creation, and website performance. We discussed more than 12 Proven strategies that actually help.

How to Humanize an AI-Generated Article into Humanlike Content: Step-by-Step GuideCopied!

To hamanise AI-written content, you need to:

Validate the information
Expand content depth in a helpful manner
Include first-hand experience
Adjust writing tone and improve reality
Optimise for user engagements
Improve EEAT
and, remove AI footprints

Fact-Check & Validate AI-generated informationCopied!

AI content can contain misinformation, outdated statistics and fabricated facts. Google penalises inaccurate content especially in YMYL topics like finance, healthcare and law.

Steps to fact-check AI content:

Cross-reference AI-generated claims with authoritative sources (e.g. .gov, .edu, research papers, industry reports).
Update figures, industry benchmarks and legal changes.
Remove vague or unverifiable AI-generated statements.
Utilize tools that convert AI-generated text to make the content more reliable and human-like, enhancing its relatability and engagement.

Example: AI may state, “The VAT threshold in the UK is £85,000.” However as of 2024 the threshold is £90,000. Failing to update such details weakens credibility and SEO performance.

Expand Content Depth & Improve Semantic RelevanceCopied!

Google ranks articles based on topic coverage. AI-generated drafts often miss critical subtopics and fail to establish semantic relationships between concepts.

How to improve AI-generated content depth:

Use Google’s ‘People Also Ask’ box to add missing queries.
Analyse competitor articles to identify subtopics AI missed.
Integrate LSI (Latent Semantic Indexing) keywords and Google NLP-based entities.
Add real-world case studies and industry trends to strengthen relevance.
Utilise tools for transforming AI-generated content to make it more engaging and semantically rich.

Example: If AI writes about Company Tax Returns, expand the topic by covering:

✔ Deadlines & penalties for late filing
✔ Small business tax-saving strategies
✔ Micro-entity vs full statutory accounts

Adding depth to the article and making topical silo are essential SEO ranking factors, which is evident by the Google patent – US8612453B2 (Topic Distillation Via Subsite Retrieval).

Inject First-Hand Experience & Expert InsightsCopied!

Google favors content written by subject matter experts. Since AI lacks real-world experience, you must add human-like writing, practical insights, case studies and personal perspectives.

How to add experience-driven insights:

Share personal case studies: “In my experience managing client tax returns I’ve found…”
Include expert quotes: “According to John Smith, a CPA with 20 years of experience, ‘The biggest mistake in tax filing is…’”* Talk about challenges, industry trends and solutions.
Link the article to a published case study.
Share the content in your social media for higher engagement. Social media engagement such as linkedin impressions is also an EEAT factor as the higher impression represents the author’s trustworthiness.

Example: AI might say, “SEO improves rankings. Humanised text version: “When we optimised a client’s content with entity-based SEO, their traffic grew 45% in 3 months.”

Adjust the writing tone & readability for humansCopied!

ChatGPT / AI-generated content is formal, robotic or unnatural. Google likes conversational writing styles that mimic human thought patterns.

How to adjust AI writing tone:

Use natural phrasing and personal pronouns (you, we, I).
Add rhetorical questions and transitional phrases to flow.
Maintain a conversational tone
Use informal slangs to bring friendliness within the article
Break up long paragraphs for scannability.
Use contractions (“it’s” instead of “it is”) for a conversational tone.

An AI text humaniser tool, such as Surfer can help in adjusting the tone and readability of AI-generated content to make it more human-like by allowing users to customise content with various modes, ensuring it is engaging and suitable for different audiences.

However, AI humanisers such as Surfer sometimes make the content more robotic unless it is trained for specific tonality and author rules.

Example: AI generated: “SEO is crucial for digital success.” ✔ Humanized: “Want your website to rank higher? SEO is your best friend.”

Optimise for UX & engagementCopied!

Google likes content with structured readability and interactive elements. Bringing more interactive elements such as Quise, call to action and questions enhance visitors stay time within th website.

How to enhance UX in AI-generated content:

Use clear subheadings (H2, H3, H4) for logical flow.
Use bullets, numbered lists and bolded key points.
Embed relevant images, graphs and data tables.
Mobile-friendly layout and easy navigation.
Use interactive elements such as quizzes, surveys and infographics
Use a chatbot or efficiency tool such as an HTML calculator for a finance blog.

Improve E-E-A-T with author bios & citationsCopied!

To improve credibility, show authorship and source citations. Google’s John Mueller has confirmed that EEAT comes through inside and outside of the website that counts author’s social engagements as well (apparently), Search Engine Journal (March 31, 2025)

✔ Add author bios with expertise & credentials.
✔ Link to reputable sources.
✔ Use schema markup for authorship and content type.
✔ Ensure better social shares for author name mentions by the third parties.
✔ Implement first-hand experience and case studies.
✔ Link to the author’s website and share the content from the author’s website.

Remove AI footprints & avoid Google’s AI detectionCopied!

Google detects AI content by looking for:

Sentence predictability & uniformity
Lack of first-hand experience & citations
Keyword stuffing & over-optimisation

How to avoid AI detection:

✔ Rewrite AI-generated intros & conclusions.
✔ Vary sentence structures and avoid generic phrasing.
✔ Address the inten at the first sentence of the paragraph
✔ Inject human-like unpredictability and idioms.
✔ Vary the pattern of bringing examples (use different styles of giving examples)

Using an AI humaniser tool can also help remove AI footprints and make the content more human-like by enhancing readability and ensuring it is plagiarism-free, but training the humaniser tool is equally important. Otherwise, humaniser tools change entirely the original tone, structure and the author’s context.

Additional tips to remove CHATgpt watermarkCopied!

Rewrite AI-ish phrasingsCopied!

Certain phrases or patterns (like overly generic intros, repetitive transitional phrases or unnatural formality) can give away AI origin. For example many AI articles start with something like, “In today’s world, [topic] is very important…” – these phrases are overused and red flaggy.

Don’t just tweak such sentences; consider deleting and writing from scratch in a fresh way. Vary sentence openings and lengths throughout the article (AI can sometimes produce a string of sentences with similar structure).

Also, by diversifying language and syntax you make the text more “human random”. Humans write with more irregularity – a mix of styles, occasional colloquialisms and even minor imperfections.

It’s okay if the writing isn’t too perfect; a few idiosyncrasies can make it feel real. Making every word count can significantly enhance the quality and engagement of AI-generated content, transforming it into relatable and readable text that captivates the audience more effectively.

Ensure High Originality (No Copy-Paste Plagiarism)Copied!

Ironically, AI content can sometimes trip plagiarism detectors because it may use common phrasing from its training data. Use a plagiarism checker on the AI draft to see if any sentences are too close to existing sources. Grammarly and Quillbot help a lot.

If yes, rephrase them significantly. Google will demote content that appears duplicative or scraped. Your humanised version should be distinct enough. Also, if you prompt the AI with a very common topic, many other AI users have probably written similar content – to avoid being a carbon copy of another AI article out there, lean on your unique sections (expert insights, case studies, etc.).

Those will naturally make your article one of a kind. Humanizing AI-generated text can help avoid plagiarism and improve originality by making the content more engaging and less detectable by AI detectors.

Leverage Natural Language VariabilityCopied!

Humans have quirks – we might insert a witty remark, use a metaphor or emphasize a point with a one word sentence.

Don’t be afraid to do so as long as it fits the tone of human text. For example, a quick (Hint: It’s not what you think.) in parentheses or an occasional interjection like Sounds simple, right? adds variability that AI doesn’t introduce on its own.

You may also consider removing any tells like unnecessary regurgitation of the question or unnatural keyword insertions that a human writer wouldn’t include. The final text should read smoothly out loud, as if spoken. If you achieve that, you’ve likely removed most AI markers.

Test with AI-detection toolsCopied!

There are AI-content detectors (like Originality.ai, GPTZero, Quillbot, Surfer, etc.) that claim to detect if ai to human text is AI-written. They’re not perfect (and Google’s actual methods are secret and likely more advanced), but running your content through one can sometimes flag sections that still read too AI-like.

If a detector highlights some paragraphs as likely AI, revisit those and edit further, add more of your voice. But take these results with a grain of salt – focus on human judgment first.

We do not suggest bringing the written score down to zero. However, making the article more natural and humanlike is the main priority, not bringing the AI detection score to zero.

Many perfectly human-written texts can sometimes be false-flagged by such tools. The goal isn’t to appease an algorithm but to make the content high quality and human-friendly.

Add Human Media and ElementsCopied!

As mentioned, adding images and charts or even embedding tweets and videos can help. Pure AI text with zero external elements might stand out compared to a typical human blog post, which often references other social media posts.

Remember, Google never told us to avoid ai ariting tools. Google has always been against the scaled content or, highly automated contents. We may still use ChatGPT as a writting assistance.

Always use relevant images or links You’re doing what a human author would do when writing a piece, thus blurring the AI origin further. Make sure to caption images properly and integrate them into the narrative.

Don’t Rely on Superficial RewritesCopied!

Some try to fool AI detection by just rephrasing sentences using tools (like SUrfer, QuillBot or spinning). Be cautious: shallow synonym swaps won’t improve content quality and can sometimes make the text awkward. Google’s AI detection (as hinted by a Googler’s LinkedIn phrase “detection and treatment”) is likely looking at deeper patterns and the overall value of content.

The real way to “bypass” detection is to offer what an AI alone would not – insightful, well-edited, reader-focused writing.

In Google’s eyes if ai text or content is helpful, original and demonstrates E-E-A-T it shouldn’t matter that AI was involved.

Benefits of Humanizing AI ContentCopied!

Search Engine FriendlyCopied!

Humanizing AI content can make it search engine friendly. Search engines like Google love high quality, relevant and user-friendly content. According to the new guidelines mentioned on the Google’s quality Raters Guidelines (2025), AI articles can still be helpful if there is first-hand experience, value addition,s and no scrapped or scaled content mechanism.

Turn AI-generated content into human like writing that’s more readable, relatable and engaging. For example, use real life examples na try to explain concepts with further explanations to make the article user-friendly.

Humanised AI content will communicate more with your audience, keep them engaged and make them spend more time on your site, which are the most useful ranking factors as identified by the Bruian Dean (Backlinko’s founder).

Boost Conversion through Emotional EngagementCopied!

One of the biggest benefits of humanising AI content is boosting conversion through emotional engagement. Content written in human like tone will evoke emotions, build trust and encourage action. Emotional connection will make your audience take action whether it’s to buy, sign up for newsletter or engage with your brand on social media. Human like writing will turn passive readers into active participants and boost your conversion rates.

Build Trust through Credibility and FeedbackCopied!

Humanizing AI content also builds trust with your audience. Content written in human like tone is perceived as more authentic, transparent and trustworthy.

When your audience feel they are interacting with real people not machines they will trust your brand and become loyal customers. Authentic human like content creates a sense of community and connection which is key to long term success.

Frequently Asked QuestionsCopied!

These frequently asked questions might help you regards to the ai-generated contents

What is scaled content?Copied!

Scaled content refers to the mass production of the content without little or no human efforts. Scaled content is a type of programmatic SEO that has been exeercised to increase a website’s topical coverage and relevance by using multiple artificially intelligent tools together. According to Google Quality Raters Guideline 2025, scaled content is considered to be SPAM and the websites with such programetic SEO may experience search engine penalty.

Can I use CHatgpt to humanise an article?Copied!

No, ChatGPT cannot be used to humanise any ai written articles. Human effort is required to include first hand experience, and value addition for the readers. But, ChatGPT can help with researching and paraphrasing a few sentences during the humanising process.

Which tools can humanise AI article?Copied!

Tools like surfer can bring the ai detection rate to Zero. However, bringing the ai detection score to nill, does not refer to humanising any ai written article. There are no such tools that can make any article human-like and valuable for the readers without no human effort.

Can I use AI to re-write article?Copied!

Yes, ai tools such as Grammarly and ChatGPT can be used to paraphrase a few senatnces. However, human editing is a must to bring authenticity, first hand experience and EEAT signal. We recommend you to rewrite and re-read the article a few times until it seems like human written and satisfactory from the readers perspective.