SEO that takes on your growth, across search, AI and local.

We cover the full search programme under one strategy: semantic SEO and topical authority, technical and on-page SEO, local and multi-location SEO, SEO audits, niche marketing, monthly management, bespoke strategy, optimised web design, earned link building, social media support, AI search optimisation, ecommerce SEO and white-label delivery for agencies. The difference is that these are not sold as separate packages. We start with your business model and competitors, then decide which services move revenue and in what order. Our flagship method, semantic SEO and topical authority, is the engine most of the others plug into.

Semantic SEO is the practice of ranking for a whole subject rather than single keywords, by covering a topic completely and connecting the entities, questions and terms that belong together. Topical authority is the result: search engines treat your site as a trusted source on that subject, so new pages rank faster and hold position. We build it with topical maps, entity-led content and internal topic clusters, the method taught by Koray Tugberk Gubur and grounded in Google’s own patents. Our guide to gaining topical authority in twelve steps shows the exact process.

We work as your search, growth and visibility mentor, not an agency selling a set number of blogs, backlinks or social posts. A typical agency bills for activity: so many articles, so many links, a monthly report of tasks done. We start with your business model, your margins and the searches that bring real enquiries, then tie every action to a commercial result. The work is KPI-led and result-driven, closer to a business coach than a task list. We are never a link-buying agency.

Both, and you choose. Some clients want an implementation partner who runs the strategy end to end, from technical fixes through content to reporting. Others have an in-house marketer who needs expert direction behind them, which is where our SEO consultancy and mentoring fits. The method stays the same either way. The only thing that changes is how much we do and how much your team does.

There is no long contract and no minimum term, and you can cancel any time on 30 days’ notice. Price depends on the competition in your market, the state of your site and how much you want us to deliver versus guide, so we scope it after a free consultation and audit rather than quoting a fixed package blind. For the wider picture, read our breakdown of what SEO costs in the UK. You pay for outcomes and direction, not billable hours.

Most businesses see early movement within two to three months and meaningful commercial gains between four and nine, depending on competition and starting authority. Speed comes down to how much topical ground you already hold and how strong the rivals are. As a real example, RX Virtual Finance reached number one for “pharmacy accountants” and the first page within about sixty days, because the niche was specific and we built authority fast. Broader markets take longer. Total Books grew from roughly 200 to about 1,600 organic visits a month as the topical coverage compounded.

We work with UK professional-service firms, ecommerce brands and local trades, across accountants, financial advisers, solicitors, dentists, healthcare providers, hotels, automotive businesses, luxury brands, personal brands and letting agents. With around 5.7 million SMEs in the UK, most sectors are far more competitive online than owners expect, so we focus on winning the specific searches that bring your customers. Our work in SEO for accountants shows how deep sector knowledge sharpens the strategy.

Yes. Close to a third of UK Google searches now show an AI summary above the normal results, and assistants such as ChatGPT, Copilot and Perplexity answer questions directly, so being the source they cite matters more each month. We optimise for answer engines and generative engines, often called AEO and GEO, using the same entity and topical-authority work that wins classic rankings. Our approach to AI and voice search optimisation explains it in full. The brands that get cited are the ones search engines already trust on the subject.

Yes, search-penalty recovery is one of our core services. A drop after a core update usually points to thin or fragmented content, weak topical coverage or technical faults that erode trust, rather than bad luck. We diagnose the cause, fix the technical and on-page SEO, then rebuild topical depth so the site earns its positions back on merit. Recovery is rarely instant. It holds, though, because it addresses why the rankings fell.

We never buy links, and we never use private blog networks or paid schemes that put your site at risk. Authority should be earned through genuine citations, brand mentions and relevant references, which is how our earned link building works. Bought links can win a short rise and then trigger a penalty that costs far more to undo. We treat links as a by-product of being worth referencing, not a product to purchase.

Yes. We optimise ecommerce sites on Shopify, Shopwired and WooCommerce, covering category and product structure, schema, internal linking and the content that wins research-stage searches. As a strategic consultant to Shopwired, we know the platform details that affect how stores rank and convert. See our approach to ecommerce SEO. The aim is steady organic revenue, not a spike that fades the moment the ad budget stops.

Yes. For businesses that serve specific areas, we strengthen local landing pages, Google Business Profile, citations and the signals that drive the map pack, through our local and multi-location SEO. One Cardiff accountancy practice we work with now draws more than 80% of its local visitors through an optimised Google Business Profile. Multi-branch businesses need a page and a profile per location, structured so they reinforce each other rather than compete.

Yes. Productised versions of our consultancy sit in the True SEO marketplace: a topical map, keyword and competitor research, a niche marketing blueprint and premium content writing. These suit owners who want a specific deliverable rather than ongoing management. You can start there and move to a retainer later, or run the marketplace work alongside a strategy we guide.

Start with a free 30-minute strategy call and SEO audit, where we look at your site, your competitors and the searches worth winning, then tell you honestly what we would do first. There is no obligation and no hard sell. Book your free strategy call and we will come back with a clear, prioritised view. From there you decide whether to run it with us as your mentor or as your implementation partner.