Competitor keyword analysis shows who really competes with you in search and which gaps are worth closing. This guide covers free and paid methods, share of voice, AI citations and a worked Bristol example.
How Google AI Mode, AI Overviews and ChatGPT split one question into many searches, what Google says not to do, and how to map every sub-query to a page, section, table row or FAQ.
A step-by-step method for building a topical map, from source context to publishing batches, with a 26-node worked map for a fictional Cardiff dental practice.
Ask an SEO agency to name the three firms currently outranking you for your highest fee service, and say why. That single question separates the two faster than any proposal document.
A directory outranks your practice because the map pack ranks signals that mostly sit outside your website, and a directory carries more of them than any single firm does.
Fractional marketing gives a practice a senior marketing decision maker for a few days a month instead of a full-time salary, and the thing you are buying is direction rather than delivery.
The four schema types a UK accountancy practice needs, what each has to carry, the three rules Google publishes about all of it, and the order to build them in.
The nine checks that find the actual cause, in the order they should be run, from whether a page exists at all to whether anybody can see the result.
Location pages fail when they carry nothing true of that town. What Google’s spam policies actually say, and the six things a location page needs before it can rank.
What ICAEW and ACCA actually permit a UK accountancy practice to publish, in the codes’ own words, and what that leaves you free to say on your website tomorrow.
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