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The searches that bring a five figure tax engagement run a handful of times a month, which is why a keyword tool deletes them. How to find them, value them and write for them.

A bookkeeping practice competes in three places at once: search, the software partner directories, and the accountant who already does the year end. This covers all three.

Four inputs change when an accounting firm outside the UK builds search visibility, and the method is not one of them. The query set, the geography, the calendar and the directory set.

What a UK accountancy practice pays for SEO, the seven things that move the number, the payback arithmetic on your own figures, and the three things that should never appear in a price.

Three different things get called specialism, only one is about your sector, and a generalist is the right call more often than sector agencies admit. Four proofs settle it.

The six workstreams inside an accountancy SEO programme, what month one produces, the artefacts you should receive every month, and the six things that sit outside the fee.