How to Create a Topical Map for SEO, With a Worked Example
A step-by-step method for building a topical map, from source context to publishing batches, with a 26-node worked map for a fictional Cardiff dental practice.
All Articles, Newest First
Twelve Questions to Ask an SEO Agency Before Your Practice Signs Anything
Ask an SEO agency to name the three firms currently outranking you for your highest fee service, and say why. That single question separates the two faster than any proposal document.
Local SEO for Accountants, and Why a Directory Keeps Outranking Your Practice
A directory outranks your practice because the map pack ranks signals that mostly sit outside your website, and a directory carries more of them than any single firm does.
Fractional Marketing for an Accountancy Practice, and What You Actually Get
Fractional marketing gives a practice a senior marketing decision maker for a few days a month instead of a full-time salary, and the thing you are buying is direction rather than delivery.
Schema Markup for Accountancy Websites: What to Add, in What Order
The four schema types a UK accountancy practice needs, what each has to carry, the three rules Google publishes about all of it, and the order to build them in.
Why Is My Accountancy Firm Not Ranking on Google? A Diagnostic in Order
The nine checks that find the actual cause, in the order they should be run, from whether a page exists at all to whether anybody can see the result.
Why Accountancy Firm Location Pages Fail, and What a Page That Ranks Contains
Location pages fail when they carry nothing true of that town. What Google’s spam policies actually say, and the six things a location page needs before it can rank.
ICAEW and ACCA Marketing Rules: What UK Accountancy Firms Can and Cannot Publish
What ICAEW and ACCA actually permit a UK accountancy practice to publish, in the codes’ own words, and what that leaves you free to say on your website tomorrow.
Why agents rank below Rightmove and Zoopla for every property search
The four structural advantages portals hold on property searches, why the fight is not winnable, and the searches where portals barely compete at all.
One Google Business Profile per branch, or one per agency?
Why a single profile cannot rank across a patch, what makes a branch profile eligible, and the mistakes that cost multi-branch letting agencies the map pack.
